SlideShare a Scribd company logo
1 of 8
What are some examples of
tactics used in marketing?
What are some examples of tactics used in
                  marketing?

• Businesses, organizations, governments, and
  even provinces all use marketing to persuade,
  inform, or sell Products or services. All of
  these people or group use tactic or techniques
  to help get their message across to the
  consumer
What are some examples of tactics used in
                    marketing?
    They’re several tactics that are used and recognized. Like
                                               •   SNOB APPEAL
•    AVANTE GARDE
                                               •   BRIBERY
•    FACTS AND FIGURES
                                               •   TESTIMONIAL
•    WEASEL WORDS
                                               •   WIT AND HUMOR
•    MAGIC INGREDIENTS
                                               •   SIMPLE SOLUTIONS
•    PATRIOTISM
                                               •   CARD STACKING
•    DIVERSION
                                               •   GLITTERING GENERALITIES
•    PLAIN FOLKS
                                               •   BANDWAGON
How does marketing affect
      businesses?
How does marketing affect
             businesses?
• Businesses market for many reasons some of
  them it is to persuade customers to buy higher
  margin products, not ask for or require
  discounts on a purchase, buy more
  products, and become loyal.
  (Rawlinson, 2012)
How does marketing affect
             businesses?
• Marketing also helps businesses grow their
  revenue by Drive increased sales volume to
  compensate for lower margin products, Convert
  more website traffic to sales leads, Upsell
  customers to higher margin
  products, Communicate product value (not cost)
  and benefits to customer, Cross-sell related
  product with higher margins to customer’s
  original purchase, Use Good/Better/Best
  positioning of higher margin products, and
  Promote higher margins products over lower
  margin items, (Rawlinson, 2012)
Explain how marketing affects
        consumerism?
Explain how marketing affects
            consumerism?
• Marketing affect consumerism by advertising
  to consumers to buy products or services
  Consumerism is a social and economic order
  that encourages the purchase of goods and
  services in ever-greater amounts. (
  unknown, 2012)

More Related Content

Viewers also liked

อืนเทอร์เน็ต
อืนเทอร์เน็ตอืนเทอร์เน็ต
อืนเทอร์เน็ตSarocha Makranit
 
Giao trinh csharp tieng viet[bookbooming.com]
Giao trinh csharp tieng viet[bookbooming.com]Giao trinh csharp tieng viet[bookbooming.com]
Giao trinh csharp tieng viet[bookbooming.com]bookbooming1
 
HORTA - 2 BARCELONA PRESENTACIÓN 73
HORTA - 2 BARCELONA PRESENTACIÓN 73 HORTA - 2 BARCELONA PRESENTACIÓN 73
HORTA - 2 BARCELONA PRESENTACIÓN 73 Manel Cantos
 
Estudo de cor e font empresa SweetMania- Party design
Estudo de cor e font empresa SweetMania- Party designEstudo de cor e font empresa SweetMania- Party design
Estudo de cor e font empresa SweetMania- Party designsweetmaniapartydesign
 
Gifts Ayss
Gifts AyssGifts Ayss
Gifts Ayssmeydey
 
Internet services website templates
Internet services website templatesInternet services website templates
Internet services website templatesIngenyes
 
International marketing
International marketingInternational marketing
International marketingMahesh Don
 
SweetLifestyle Postcards (Dutch)
SweetLifestyle Postcards (Dutch)SweetLifestyle Postcards (Dutch)
SweetLifestyle Postcards (Dutch)SweetLifestyle
 
April 2011 Notes
April 2011 NotesApril 2011 Notes
April 2011 NotesBLPAM1
 
Trabajo Vetina Vargas Y Daniela Bernal
Trabajo Vetina Vargas Y Daniela BernalTrabajo Vetina Vargas Y Daniela Bernal
Trabajo Vetina Vargas Y Daniela Bernaldaaaaaanny
 
スマホアプリ開発セミナー-eLearning
スマホアプリ開発セミナー-eLearningスマホアプリ開発セミナー-eLearning
スマホアプリ開発セミナー-eLearningCRI Japan, Inc.
 
Conozcamos slideshare
Conozcamos slideshareConozcamos slideshare
Conozcamos slideshareLUISTENECHE
 
Hiv aids t echnical orientation
Hiv aids t echnical orientationHiv aids t echnical orientation
Hiv aids t echnical orientationMohamed Rafique
 
Neem, basil & tea tree soap
Neem, basil & tea tree soapNeem, basil & tea tree soap
Neem, basil & tea tree soapLasscosmetics
 

Viewers also liked (20)

3c Sports Village
3c Sports Village3c Sports Village
3c Sports Village
 
อืนเทอร์เน็ต
อืนเทอร์เน็ตอืนเทอร์เน็ต
อืนเทอร์เน็ต
 
Giao trinh csharp tieng viet[bookbooming.com]
Giao trinh csharp tieng viet[bookbooming.com]Giao trinh csharp tieng viet[bookbooming.com]
Giao trinh csharp tieng viet[bookbooming.com]
 
HORTA - 2 BARCELONA PRESENTACIÓN 73
HORTA - 2 BARCELONA PRESENTACIÓN 73 HORTA - 2 BARCELONA PRESENTACIÓN 73
HORTA - 2 BARCELONA PRESENTACIÓN 73
 
Estudo de cor e font empresa SweetMania- Party design
Estudo de cor e font empresa SweetMania- Party designEstudo de cor e font empresa SweetMania- Party design
Estudo de cor e font empresa SweetMania- Party design
 
Gifts Ayss
Gifts AyssGifts Ayss
Gifts Ayss
 
Exam E Cri S
Exam E Cri SExam E Cri S
Exam E Cri S
 
Maruki
MarukiMaruki
Maruki
 
2
22
2
 
Internet services website templates
Internet services website templatesInternet services website templates
Internet services website templates
 
International marketing
International marketingInternational marketing
International marketing
 
SweetLifestyle Postcards (Dutch)
SweetLifestyle Postcards (Dutch)SweetLifestyle Postcards (Dutch)
SweetLifestyle Postcards (Dutch)
 
April 2011 Notes
April 2011 NotesApril 2011 Notes
April 2011 Notes
 
Trabajo Vetina Vargas Y Daniela Bernal
Trabajo Vetina Vargas Y Daniela BernalTrabajo Vetina Vargas Y Daniela Bernal
Trabajo Vetina Vargas Y Daniela Bernal
 
Nasser saleh appropedia
Nasser saleh appropedia Nasser saleh appropedia
Nasser saleh appropedia
 
スマホアプリ開発セミナー-eLearning
スマホアプリ開発セミナー-eLearningスマホアプリ開発セミナー-eLearning
スマホアプリ開発セミナー-eLearning
 
Conozcamos slideshare
Conozcamos slideshareConozcamos slideshare
Conozcamos slideshare
 
Wish
WishWish
Wish
 
Hiv aids t echnical orientation
Hiv aids t echnical orientationHiv aids t echnical orientation
Hiv aids t echnical orientation
 
Neem, basil & tea tree soap
Neem, basil & tea tree soapNeem, basil & tea tree soap
Neem, basil & tea tree soap
 

Similar to project

Rethinking marketing
Rethinking marketingRethinking marketing
Rethinking marketingCitibank N.A.
 
Basic Concepts and Inroduction
Basic Concepts and InroductionBasic Concepts and Inroduction
Basic Concepts and InroductionSneha Katagi
 
1.introduction to mkt.
1.introduction to mkt.1.introduction to mkt.
1.introduction to mkt.Anand Gautam
 
Healthcare Marketing 101 for the 2013 APMA Young Physicians Institute
Healthcare Marketing 101 for the 2013 APMA Young Physicians InstituteHealthcare Marketing 101 for the 2013 APMA Young Physicians Institute
Healthcare Marketing 101 for the 2013 APMA Young Physicians InstituteChris Houchens
 
Socializing Your Brand: Why social media should inform branding - and vice-versa
Socializing Your Brand: Why social media should inform branding - and vice-versaSocializing Your Brand: Why social media should inform branding - and vice-versa
Socializing Your Brand: Why social media should inform branding - and vice-versaOff Madison Ave
 
Who is My Customer
Who is My CustomerWho is My Customer
Who is My CustomerJamie Glass
 
Microsoft Power Point The Smart Agency Presentation
Microsoft Power Point   The Smart Agency PresentationMicrosoft Power Point   The Smart Agency Presentation
Microsoft Power Point The Smart Agency PresentationNigel Charlesworth
 
Osb Consultancy & Business Development
Osb Consultancy & Business DevelopmentOsb Consultancy & Business Development
Osb Consultancy & Business DevelopmentOSBConsultancy
 
Brand unilever product walls
Brand unilever product wallsBrand unilever product walls
Brand unilever product wallsAliraza Afzal
 
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
 
The New Reality of Marketing
The New Reality of MarketingThe New Reality of Marketing
The New Reality of MarketingGroup 3 Marketing
 
Marketing of Financial Services (Nepalese Context)
Marketing of Financial Services (Nepalese Context)Marketing of Financial Services (Nepalese Context)
Marketing of Financial Services (Nepalese Context)Sohan Khatri
 

Similar to project (20)

Rethinking marketing
Rethinking marketingRethinking marketing
Rethinking marketing
 
meri marketing
meri marketingmeri marketing
meri marketing
 
Chapter 12 mktg 24
Chapter 12 mktg 24Chapter 12 mktg 24
Chapter 12 mktg 24
 
Basic Concepts and Inroduction
Basic Concepts and InroductionBasic Concepts and Inroduction
Basic Concepts and Inroduction
 
Promotion
PromotionPromotion
Promotion
 
1.introduction to mkt.
1.introduction to mkt.1.introduction to mkt.
1.introduction to mkt.
 
Identifying Your Target Market
Identifying Your Target MarketIdentifying Your Target Market
Identifying Your Target Market
 
P & b 9
P & b 9P & b 9
P & b 9
 
Healthcare Marketing 101 for the 2013 APMA Young Physicians Institute
Healthcare Marketing 101 for the 2013 APMA Young Physicians InstituteHealthcare Marketing 101 for the 2013 APMA Young Physicians Institute
Healthcare Marketing 101 for the 2013 APMA Young Physicians Institute
 
Socializing Your Brand: Why social media should inform branding - and vice-versa
Socializing Your Brand: Why social media should inform branding - and vice-versaSocializing Your Brand: Why social media should inform branding - and vice-versa
Socializing Your Brand: Why social media should inform branding - and vice-versa
 
Who is My Customer
Who is My CustomerWho is My Customer
Who is My Customer
 
Marketing for success
Marketing for successMarketing for success
Marketing for success
 
Microsoft Power Point The Smart Agency Presentation
Microsoft Power Point   The Smart Agency PresentationMicrosoft Power Point   The Smart Agency Presentation
Microsoft Power Point The Smart Agency Presentation
 
Osb Consultancy & Business Development
Osb Consultancy & Business DevelopmentOsb Consultancy & Business Development
Osb Consultancy & Business Development
 
Brand unilever product walls
Brand unilever product wallsBrand unilever product walls
Brand unilever product walls
 
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...
 
Module2 1
Module2 1Module2 1
Module2 1
 
The New Reality of Marketing
The New Reality of MarketingThe New Reality of Marketing
The New Reality of Marketing
 
Marketing of Financial Services (Nepalese Context)
Marketing of Financial Services (Nepalese Context)Marketing of Financial Services (Nepalese Context)
Marketing of Financial Services (Nepalese Context)
 
Go-to-Market 101
Go-to-Market 101Go-to-Market 101
Go-to-Market 101
 

Recently uploaded

ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.MaryamAhmad92
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701bronxfugly43
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxAreebaZafar22
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDThiyagu K
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsTechSoup
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104misteraugie
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxNikitaBankoti2
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesShubhangi Sonawane
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeThiyagu K
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphThiyagu K
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfJayanti Pande
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.christianmathematics
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docxPoojaSen20
 

Recently uploaded (20)

ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701ComPTIA Overview | Comptia Security+ Book SY0-701
ComPTIA Overview | Comptia Security+ Book SY0-701
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
Measures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SDMeasures of Dispersion and Variability: Range, QD, AD and SD
Measures of Dispersion and Variability: Range, QD, AD and SD
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104Nutritional Needs Presentation - HLTH 104
Nutritional Needs Presentation - HLTH 104
 
Role Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptxRole Of Transgenic Animal In Target Validation-1.pptx
Role Of Transgenic Animal In Target Validation-1.pptx
 
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural ResourcesEnergy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
Energy Resources. ( B. Pharmacy, 1st Year, Sem-II) Natural Resources
 
Measures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and ModeMeasures of Central Tendency: Mean, Median and Mode
Measures of Central Tendency: Mean, Median and Mode
 
Z Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot GraphZ Score,T Score, Percential Rank and Box Plot Graph
Z Score,T Score, Percential Rank and Box Plot Graph
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptxAsian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
 
Web & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdfWeb & Social Media Analytics Previous Year Question Paper.pdf
Web & Social Media Analytics Previous Year Question Paper.pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.This PowerPoint helps students to consider the concept of infinity.
This PowerPoint helps students to consider the concept of infinity.
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
PROCESS RECORDING FORMAT.docx
PROCESS      RECORDING        FORMAT.docxPROCESS      RECORDING        FORMAT.docx
PROCESS RECORDING FORMAT.docx
 

project

  • 1. What are some examples of tactics used in marketing?
  • 2. What are some examples of tactics used in marketing? • Businesses, organizations, governments, and even provinces all use marketing to persuade, inform, or sell Products or services. All of these people or group use tactic or techniques to help get their message across to the consumer
  • 3. What are some examples of tactics used in marketing? They’re several tactics that are used and recognized. Like • SNOB APPEAL • AVANTE GARDE • BRIBERY • FACTS AND FIGURES • TESTIMONIAL • WEASEL WORDS • WIT AND HUMOR • MAGIC INGREDIENTS • SIMPLE SOLUTIONS • PATRIOTISM • CARD STACKING • DIVERSION • GLITTERING GENERALITIES • PLAIN FOLKS • BANDWAGON
  • 4. How does marketing affect businesses?
  • 5. How does marketing affect businesses? • Businesses market for many reasons some of them it is to persuade customers to buy higher margin products, not ask for or require discounts on a purchase, buy more products, and become loyal. (Rawlinson, 2012)
  • 6. How does marketing affect businesses? • Marketing also helps businesses grow their revenue by Drive increased sales volume to compensate for lower margin products, Convert more website traffic to sales leads, Upsell customers to higher margin products, Communicate product value (not cost) and benefits to customer, Cross-sell related product with higher margins to customer’s original purchase, Use Good/Better/Best positioning of higher margin products, and Promote higher margins products over lower margin items, (Rawlinson, 2012)
  • 7. Explain how marketing affects consumerism?
  • 8. Explain how marketing affects consumerism? • Marketing affect consumerism by advertising to consumers to buy products or services Consumerism is a social and economic order that encourages the purchase of goods and services in ever-greater amounts. ( unknown, 2012)