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Integrated marketing communication

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Sameer Mathur
Sameer Mathur

Integrated Marketing Communication

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INTEGRATED MARKETING COMMUNICATION All forms of COMMUNICATIONS Carefully LINKED together
Integrated Marketing Communication Is a planning process which assures that Customer receives Relevant & Consistent contact of a Brand
COORDINATING MEDIA
Coordination Across and within media type COORDINATING MEDIA
Combine personal/nonpersonal channels to achieve maximum impact COORDINATING MEDIA
IMPLEMENTING IMC
IMC Can Build Brand Equity Create Greater Sales Impact IMPLEMENTING IMC
Produce Stronger Message Consistency IMPLEMENTING IMC
Increase The Ability To Reach The Right Customer At Right Place & Time IMPLEMENTING IMC
Integrated marketing communication

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Integrated marketing communication