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PR & new media - Dragana Đermanović

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PRIME Communication
PRIME Communication
Education
1 of 83
UNS(T)UCK YOUR PROFESSION ONLINE PR & COLOR TV
ZNAMO DA...
PIŠEMO JAVNO GOVORIMO ZNAMO NOVINARE_NJIHOVE RASPOREDE DOBRO SE GURAMO U FIRMI
JEDINI NAČIN DO MASA...
...PUBLIC mainstream media media relations PR! customer service social media RELATIONS!
POTROŠAČ
CONSUME V.S. PARTICIPATE
IS TO ACT AS IF YOUR PRESENCE MATTERS!
PARTICIPATE CONSUME + PRODUCE SHARE
NOVINAR, STAKEHOLDER, SAVEST VIŠE ZA MANJE DAJ, DAJ, DAJ... PA ĆEŠ (MOŽDA) DOBITI PAMTE CENTAR SU PROCESA PARTNERI, NE OVCE!
KOME MI TREBAMO?!
ZEMLJOOOOOTRES!
ODNOSI S MEDIJIMA
(INTER)MEDIJI?
REDAKCIJE 30% MANJE NEGO PRE JEDNE DECENIJE
PR TEHNIKE
KLIPING?
SAOPŠTENJE
KONFERENCIJA ZA MEDIJE ✌
proactivereport.com
ZNAMO LI DA BUDEMO PR-OVI?
PUBLICITET KOMUNIKACIJA TEHNOLOGIJA DRUŠTVO POLITIKA POTROŠAČI TRENDOVI MENADŽMENT KULTURA PSIHOLOGIJIA
LISTEN!
LEARN! LISTEN!
PARTICIPATE! LEARN! LISTEN!
CONTRIBUTE! PARTICIPATE! LEARN! LISTEN!
UTICAJ =
MANIPULACIJA
HANDLE OR CONTROL ESPECIALLY IN AN UNFAIR MANNER
UTICAJ =
INSPIRACIJA
TO CAUSE A STRONG FEELING OR REACTION
TO CAUSE A STRONG FEELING OR REACTION USUALLY POSITIVE
...MANIPULACIJA mainstream media media relations PR! customer service social media INSPIRACIJA!
SIĐITE MEĐU LJUDE!
ONLINE & OFFLINE
PIŠITE_SNIMAJTE_PAMTITE
BRINITE
MENJAJTE
HVALA!

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