• Like
  • Save
Increase Links To Your Website
Upcoming SlideShare
Loading in...5
×
 

Increase Links To Your Website

on

  • 883 views

This high-level presentation covers the basics of building inbound links to your website. This was designed for small business owners.

This high-level presentation covers the basics of building inbound links to your website. This was designed for small business owners.

Statistics

Views

Total Views
883
Views on SlideShare
879
Embed Views
4

Actions

Likes
0
Downloads
5
Comments
0

3 Embeds 4

https://www.linkedin.com 2
http://www.slideshare.net 1
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Increase Links To Your Website Increase Links To Your Website Presentation Transcript

    • Increase Linksto your website
      Pat Price
      Pat@ThePriceGroup.biz
      630-717-8332
    • shift in marketing
      Push
      Pull
    • how to get results
    • Paid
      Paid
      Organic
    • 2009 Search Engine Market Share
      Google Yahoo! Bing Ask
      73% 15% 9% 3%
      Source: seoconsultants.com
    • (some) components of Google Ranking
      What is this page about?
      • Keywords
      url
      title & meta tags
      headings, font emphasis
      content
      How important is this page?
      • Links
      in-bound links
      anchor text
      authority/trust of domain
      traffic
      ~Two-thirds
      Approx. “weight” of link popularity to Google search algo
      Multiple sources
    • Link Building
    • not just any links
      Links from trusted domains
      Links from popular sites
      Links from authorities in your topic
      Note: Avoid schemes promising thousands of links. Now, it’s trusted links that count.
    • where to get them
      Blogs (your blog, other blogs, twitter, technorati.com)
      Article directories (ezinearticles, bestmanagementarticles, isnare, goarticles)
      PR (industry news sites, local sites)
      High trust directories (google, yahoo etc, retail directories, yellow pages listings, industry directories)
      Event sites (depends on your business)
      Associations, partners, affiliations (Chamber, synergistic businesses)
      Coupon sites
      Social media
    • how to get them: publish
      Unique, valuable content (tips, lists, expert info, articles, white papers, slides)
      Freebies (icons, white papers, videos…)
      Software, tools, widgets, themes, embeddable content, quizzes
      Books and ebooks
      Reviews (amazon)
      Comments
      Leverage social media services
      Photos, presentations, videos, podcasts, PR…
    • measure along the way
      Traffic Rank: Alexa.com
      Page Rank: Google toolbar, PRChecker.info
      Site traffic stats: Google Analytics, your hosting company
      Inbound Links: siteexplorer.search.yahoo.com
      “PageRank reflects our view of the importance of web pages by
      considering more than 500 million variables and 2 billion terms”
      - Google
    • Keyword research:
      google.com/sktool/
      https://adwords.google.com/select/KeywordToolExternal
      http://labs.wordtracker.com/keyword-questions
      SEO:
      Google.com/webmasters/sitemaps/siteoverview
      Google.com/analytics/home
      alexa.com/siteinfo
      Siteexplorer.search.yahoo.com
      Blogs:
      Seomoz.org/beginners.php
      Googleblog.blogspot.com
      Mattcutts.com/blog
      Seomoz.org/blog.php
      Reading:
      Search Engine Optimization for Dummies
      tools
    • how to get results
    • leverage what you have
    • post content on the Web
    • Thank you!
      Pat Price
      Pat@ThePriceGroup.biz
      630.717.8332