8. not just any links Links from trusted domains Links from popular sites Links from authorities in your topic Note: Avoid schemes promising thousands of links. Now, it’s trusted links that count.
9. where to get them Blogs (your blog, other blogs, twitter, technorati.com) Article directories (ezinearticles, bestmanagementarticles, isnare, goarticles) PR (industry news sites, local sites) High trust directories (google, yahoo etc, retail directories, yellow pages listings, industry directories) Event sites (depends on your business) Associations, partners, affiliations (Chamber, synergistic businesses) Coupon sites Social media
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11. how to get them: publish Unique, valuable content (tips, lists, expert info, articles, white papers, slides) Freebies (icons, white papers, videos…) Software, tools, widgets, themes, embeddable content, quizzes Books and ebooks Reviews (amazon) Comments Leverage social media services Photos, presentations, videos, podcasts, PR…
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13. measure along the way Traffic Rank: Alexa.com Page Rank: Google toolbar, PRChecker.info Site traffic stats: Google Analytics, your hosting company Inbound Links: siteexplorer.search.yahoo.com “PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms” - Google