Marketing Tips for Insurance Agencies

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A high-level review of 7 inexpensive marketing ideas. Shared at ASCnet by Multi Printing Solutions.

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Marketing Tips for Insurance Agencies

  1. 1. HolisticMarketingisSmart Marketing <br />800.695.3939<br />630.717.8332<br />
  2. 2. How to know what works?<br />2<br />Internet<br />Print advertising<br />PR<br />email<br />Social media<br />
  3. 3. Don’t put all your eggs in one basket<br />a combination of online and offline marketing is most effective<br />3<br />
  4. 4. 7 savvy tips<br />for cost-conscious marketing<br />4<br />
  5. 5. 1. people buy based on emotion, so…<br />5<br />Create an Emotional Appeal <br />
  6. 6. Do you know which customers haven’t purchased particular products?<br />Do you know which ones have teenage drivers?<br />6<br />2. manage your customer list<br />
  7. 7. 3. Leverage Free Media<br />
  8. 8. Facebook is not just for Kids<br />Facebook has more than 400 million users<br />Only 40% of Facebook users are under the age of 25, and nearly 20% are 45 are older.<br />
  9. 9. 4. your website<br />Search as a prospect would. Can you be found?<br />9<br />Tip: Add your business to local <br />online business directories<br />
  10. 10. 10<br />5. Engage prospects with color and quality<br />
  11. 11. 6. Build alliances<br />Partnerships with:<br />Synergistic businesses<br />Business groups<br />11<br />Combine forces for:<br /><ul><li>Co-op advertising
  12. 12. Cross-endorsements</li></li></ul><li>7. Take advantage of Freebies!<br />This and other free resources at www.PatPriceSpeaks.com/resources.php<br />

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