PR 2.0: Mixing Business with Social Media

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A presentation given twice at NKU in April 2008. Photos are CC-friendly from Flickr and require attribution, Send me an email if you plan on using them. Oh and meant to upload notes so some of the slides make more sense. Need to get on that....someday.

Business Technology

pr 2.0
mixing
business
with social
media
04.24.08

content creation tools
increasing in power, ease of use

decreasing in cost

no longer a barrier to entry

use for the right reasons

communication channels
increasing2

delivering more messages
─ news releases (2K+ daily, 520K+ annually)

receiving greater scrutiny

attention span
decreasing3

requires instant comprehension
─ an efficient, effective message

EVERYTHING’S abbreviated
─ spelling, board games, trips to the mall

PR 2.0: Mixing Business with Social Media

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