Kevin Dugan

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  • Kevin Dugan

    1. 1. We> Me UGA Connect 10.18.07
    2. 2. think audio/visual
    3. 6. communication channels <ul><li>increasing 2 </li></ul><ul><li>delivering more messages </li></ul><ul><ul><li>news releases (2K+ daily, 520K+ annually) </li></ul></ul><ul><li>receiving greater scrutiny </li></ul>
    4. 7. attention span <ul><li>decreasing </li></ul><ul><li>requiring instant comprehension </li></ul><ul><ul><li>confidence in a substantive, efficient, effective message </li></ul></ul><ul><li>EVERYTHING’S abbreviated </li></ul><ul><ul><li>spelling, board games, trips to the mall </li></ul></ul>
    5. 8. content creation tools <ul><li>increasing in power, ease of use </li></ul><ul><li>decreasing in cost </li></ul><ul><li>no longer a barrier to entry </li></ul><ul><li>use for the right reasons </li></ul>
    6. 9. “ It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change .” — Charles Darwin
    7. 10. search engine optimization <ul><li>brings audience to you </li></ul><ul><li>always changing </li></ul><ul><li>a/v increase relevance </li></ul><ul><li>pr opportunity </li></ul>
    8. 11. participation/conversation <ul><li>brings you to audience </li></ul><ul><li>evolving </li></ul><ul><li>a/v increase engagement </li></ul><ul><li>BIG pr opportunity </li></ul>
    9. 12. (my) social media communications ecosystem social networking microblogging blogging active, informed, passionate conversation
    10. 13. <ul><li>the dark side </li></ul>
    11. 14. brand bliss or blasphemy?
    12. 15. photo sharing or photo stealing?
    13. 16. got metrics?
    14. 17. transparency, authenticity
    15. 19. the steps <ul><li>listen. it all starts with Google </li></ul><ul><li>define. map out the niches relevant to your audience </li></ul><ul><li>participate. generate content, comment, communicate </li></ul><ul><li>conversation. the end result of your efforts </li></ul>
    16. 20. new tools = new rules <ul><li>follow the golden rules… </li></ul><ul><li>break the rest </li></ul>
    17. 21. call to action
    18. 22. think big(ger)
    19. 23. “ If a picture is worth 1,000 words… the experience is worth 1,000 pictures.” — Gary Topolewski, chief creative officer BBDO
    20. 24. connect (with me) <ul><li>[email_address] </li></ul><ul><li>or </li></ul><ul><li>Strategic Public Relations </li></ul><ul><li>The Bad Pitch Blog </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>LinkedIn </li></ul><ul><li>Flickr </li></ul><ul><li>YouTube </li></ul><ul><li>Slideshare </li></ul>

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