The Early Stage Venture Series - part 1 - Paul Orlando This is part one of a talk series for early-stage startups. There are a lot of examples used in the talk that don't come out if you only view the slides, but here it is. Updates provided at: startupsunplugged.com

1. Paul Orlando
@porlando
The Early Stage Venture Survival Series
Part 1

2. 3-month accelerator for
Hybrid Mobile Startups
3-month “pre-accelerator”
for Tech Startups
Lean Startup Bootcamp
StartupsUnplugged.com/bootcamp AcceleratorHK.com
Other experimental projects in HK:
WeAreHKtech.com

3. What causes the most difficulty for
startups?
…How can we solve this?

4. A way forward.
The MVP. Business Model Canvas. Case Studies.
A way backward.
Reading tech news.
Loving your ideas.
Being a know-it-all.

5. Falling in Love with Your Ideas
Will Break Your Heart

6. The MVP
"The minimum viable product is that
version of a new product which allows a
team to collect the maximum amount of
validated learning about customers with
the least effort.“ -- Eric Ries
What They Say…

7. The MVP
“Our MVP is the crappy version of what
we’re going to build later.“
-- most startups talking about MVPs
What We Hear…

8. The MVP
“blah blah blah get validated learning
blah blah blah use least effort.“ -- me
New Translation…

9. MVP technique What it is
In-person
Interviews
Talk to people to learn about them
and their problems
Landing Page /
Adwords
Use a description to test actions from
lots of people
Mockup /
Wireframe
Paper or digital non-functioning
iterations to test reactions
“Parasite” Ride on top of an existing network to
speed up data collection
Concierge People do work of not yet built
system
Video Show what it’s like to use it
Prototype Actually build a basic version

10. MVP technique What can go wrong
In-person
Interviews
Delays, Bad interviewers, Wrong
interviewees
Landing Page /
Adwords
Don’t know what to measure
Mockup /
Wireframe
Disbelief, No data collection,
Becomes design and feature focused
“Parasite” Disbelief
Concierge Can’t actually build it
Video Cost
Prototype Time, cost

11. The Siren Song of the Startup Survey
Would you like to take a survey so I
can feel like I’m learning something?

12. Startup Weekend Surveys Gone Wrong
We built a website and mobile app to let
you find free fruits and vegetables near you
as well as share yours with others. Would
you use it?

13. How much would you be willing to pay for a
consumer product that creates a stable
“sand free” zone at the beach?
Startup Weekend Surveys Gone Wrong

14. Startup Weekend Surveys Gone Wrong

15. Business Model Canvas

16. Channels
Customer
Relationships
Key
Resources
Key
Activities
RevenueCosts
Customer
Segments
Key
Partners
Value
Proposition
Business Model Canvas

17. Channels
Customer
Relationships
Key
Resources
Key
Activities
RevenueCosts
Customer
Segments
Key
Partners
Value
Proposition
Business Model Canvas

18. Solve
Problems
Satisfy
Needs
Fuel
Addictions

19. MVP: Landing Page

22. Channels
Customer
Relationships
Key
Resources
Key
Activities
RevenueCosts
Customer
Segments
Key
Partners
Value
Proposition
Business Model Canvas

24. MVP: Landing Page

25. Channels
Customer
Relationships
Key
Resources
Key
Activities
RevenueCosts
Customer
Segments
Key
Partners
Value
Proposition
Business Model Canvas

26. MVP: Concierge
MVP not available

27. Channels
Customer
Relationships
Key
Resources
Key
Activities
RevenueCosts
Customer
Segments
Key
Partners
Value
Proposition
Business Model Canvas

28. MVP: Prototype

29. Channels
Customer
Relationships
Key
Resources
Key
Activities
RevenueCosts
Customer
Segments
Key
Partners
Value
Proposition
Business Model Canvas

30. MVP: Prototype

31. What you can do today…

32. A way forward.
Remember The New MVP Definition.
Use the Business Model Canvas every week.
Learn from others (Case Studies).
Stop reading tech news.
Be willing to kill your ideas.
You know nothing. 

33. Paul Orlando
@porlando