Fundraising Messages• Purpose: To raise money — and to identify new  donors, increase visibility, boost public  relations,...
Format: Letters & E-Blasts      Copyright © 2012 Pearson Education Inc., All rights reserved.
Fundraising Message Format             Organization Letterhead                         123 Front Street                   ...
Six-Part Fundraising MessagesPart I   • Teaser intro for letters or headline for e-blastsPart II (can exceed one paragraph...
Six-Part Fundraising MessagesPart IV (new paragraph)   • Request for donation   • Reassertion of benefitsPart V (new parag...
Fundraising Message FormatAgain, thank you very much for your consideration of etc.Sincerely,Your Legible SignatureYour na...
Content and organization• E-blast fundraisers contain direct links to  fundraising websites.• Avoid an unintentionally sex...
Fundraising Message Tips• Consider using a strategic message planner  to refine the clear message of the letter.• Review s...
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U4 jou231 fund_letters_emailblast

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U4_JOU231_FundLetters_EmailBlast.ppt

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  • U4 jou231 fund_letters_emailblast

    1. 1. Fundraising Messages• Purpose: To raise money — and to identify new donors, increase visibility, boost public relations, identify potential volunteers and publicize new programs• Audience: Individuals on a highly targeted mailing list• Media: Paper letter or e-mail• Keys to Success: • Delivers emotional, benefits-driven message • Shows recipient he/she can make a difference Copyright © 2012 Pearson Education Inc., All rights reserved.
    2. 2. Format: Letters & E-Blasts Copyright © 2012 Pearson Education Inc., All rights reserved.
    3. 3. Fundraising Message Format Organization Letterhead 123 Front Street Miami, Florida 49876 555-111-2346DateMr./Ms. First and Last Name [TEASER HEADLINE CANPerson’s Business Title REPLACE THESE HEADINGS]Name of Person’s OrganizationOrganization’s Street AddressCity, State (no comma) ZIPDear Mr./Ms. Last Name:Text of letter starts here. Flush left, no indent. Single-spaced. Copyright © 2012 Pearson Education Inc., All rights reserved.
    4. 4. Six-Part Fundraising MessagesPart I • Teaser intro for letters or headline for e-blastsPart II (can exceed one paragraph) • Emotional description of the needPart III (new paragraph) • Your organization as a solution Copyright © 2012 Pearson Education Inc., All rights reserved.
    5. 5. Six-Part Fundraising MessagesPart IV (new paragraph) • Request for donation • Reassertion of benefitsPart V (new paragraph) • Re-evocation of opening scenarioPart VI • P.S. — Reinforcement of strongest reason for giving Copyright © 2012 Pearson Education Inc., All rights reserved.
    6. 6. Fundraising Message FormatAgain, thank you very much for your consideration of etc.Sincerely,Your Legible SignatureYour nameYour title Copyright © 2012 Pearson Education Inc., All rights reserved.
    7. 7. Content and organization• E-blast fundraisers contain direct links to fundraising websites.• Avoid an unintentionally sexist greeting. – Is Lynn Jones male or female?• Use Ms. rather than Miss or Mrs. as a courtesy title. – Unless you know that the recipient prefers one of the other titles Copyright © 2012 Pearson Education Inc., All rights reserved.
    8. 8. Fundraising Message Tips• Consider using a strategic message planner to refine the clear message of the letter.• Review successful fundraising messages.• Review “Sales Letters and E-Blasts” in your textbook. Copyright © 2012 Pearson Education Inc., All rights reserved.
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