Your SlideShare is downloading. ×
  • Like
U4 jou231 fund_letters_emailblast
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

U4 jou231 fund_letters_emailblast

  • 108 views
Published

U4_JOU231_FundLetters_EmailBlast.ppt

U4_JOU231_FundLetters_EmailBlast.ppt

Published in News & Politics , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
108
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
1
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • 2
  • 4
  • 6
  • 8
  • 9
  • 7
  • 10
  • 11

Transcript

  • 1. Fundraising Messages• Purpose: To raise money — and to identify new donors, increase visibility, boost public relations, identify potential volunteers and publicize new programs• Audience: Individuals on a highly targeted mailing list• Media: Paper letter or e-mail• Keys to Success: • Delivers emotional, benefits-driven message • Shows recipient he/she can make a difference Copyright © 2012 Pearson Education Inc., All rights reserved.
  • 2. Format: Letters & E-Blasts Copyright © 2012 Pearson Education Inc., All rights reserved.
  • 3. Fundraising Message Format Organization Letterhead 123 Front Street Miami, Florida 49876 555-111-2346DateMr./Ms. First and Last Name [TEASER HEADLINE CANPerson’s Business Title REPLACE THESE HEADINGS]Name of Person’s OrganizationOrganization’s Street AddressCity, State (no comma) ZIPDear Mr./Ms. Last Name:Text of letter starts here. Flush left, no indent. Single-spaced. Copyright © 2012 Pearson Education Inc., All rights reserved.
  • 4. Six-Part Fundraising MessagesPart I • Teaser intro for letters or headline for e-blastsPart II (can exceed one paragraph) • Emotional description of the needPart III (new paragraph) • Your organization as a solution Copyright © 2012 Pearson Education Inc., All rights reserved.
  • 5. Six-Part Fundraising MessagesPart IV (new paragraph) • Request for donation • Reassertion of benefitsPart V (new paragraph) • Re-evocation of opening scenarioPart VI • P.S. — Reinforcement of strongest reason for giving Copyright © 2012 Pearson Education Inc., All rights reserved.
  • 6. Fundraising Message FormatAgain, thank you very much for your consideration of etc.Sincerely,Your Legible SignatureYour nameYour title Copyright © 2012 Pearson Education Inc., All rights reserved.
  • 7. Content and organization• E-blast fundraisers contain direct links to fundraising websites.• Avoid an unintentionally sexist greeting. – Is Lynn Jones male or female?• Use Ms. rather than Miss or Mrs. as a courtesy title. – Unless you know that the recipient prefers one of the other titles Copyright © 2012 Pearson Education Inc., All rights reserved.
  • 8. Fundraising Message Tips• Consider using a strategic message planner to refine the clear message of the letter.• Review successful fundraising messages.• Review “Sales Letters and E-Blasts” in your textbook. Copyright © 2012 Pearson Education Inc., All rights reserved.