Api presentation

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  • are synchronized with Emailvision Very personalised newlsetter sent with the synchronization of dataNotification Messaging Platform NMP is user as soon as user is registered on the websiteAlso used to inform driver about when the car needs to be servicedAll garages data is centralized through a back office sysemAll drivers kan register online on the PortalChassis number en order date are required – secuirytAll data is centralized within SalesforceCampaign werktstandaard met contact en leads – hierwordtniet met contact en leads gewerktHierwordt met Customer Objects gewerkt – eenpersoonkanmeerderewagenhebben – beperking in Salesforce je kan maar aaneencampagnedeelnemenCustomer integratiezoumogelijkzijn – maar in ditgeval was nietgevraagd – CCMD reporting is voldoendeSalesforce Enterprise wordthiertoegepast
  • are synchronized with Emailvision Very personalised newlsetter sent with the synchronization of dataNotification Messaging Platform NMP is user as soon as user is registered on the websiteAlso used to inform driver about when the car needs to be servicedAll garages data is centralized through a back office sysemAll drivers kan register online on the PortalChassis number en order date are required – secuirytAll data is centralized within SalesforceCampaign werktstandaard met contact en leads – hierwordtniet met contact en leads gewerktHierwordt met Customer Objects gewerkt – eenpersoonkanmeerderewagenhebben – beperking in Salesforce je kan maar aaneencampagnedeelnemenCustomer integratiezoumogelijkzijn – maar in ditgeval was nietgevraagd – CCMD reporting is voldoendeSalesforce Enterprise wordthiertoegepast
  • Api presentation

    1. 1. The Global SaaS Leader in Relationship MarketingCampaignCommander API24/07/2012Bruno GénéréProduct Manager
    2. 2. Agenda● API Overview● API Functional domains ● Message management ● Data Synchronization ● Segmentation ● Campaign Management ● Notification Services ● Reporting● API Use Cases ● Customer service (Renault) ● Partner network ● ….
    3. 3. Overview What’s an API ? Who is using it ? Objectives and Features
    4. 4. API definition● API stands for Application Programming Interface ● API allows to exchange information and trigger processes. ● emailvision provides a set of API to connect your own applications to Campaign Commander. ● The set of API is available through the Campaign Commander Cloud services.
    5. 5. API usersPartners Clients• CRM integration • Custom developments• Analytics integration • Custom integration• E-Commerce integration DevelopersEMV R&D EMV Valley• Strategic Integration projects • Custom developments• Products integration • Custom integration
    6. 6. API key objectives Accelerate and Help client to facilitate Partner use emailvision acquisitions and platform Integrations Provide the best Provide rich and Marketing API robust API “cloud” service platform
    7. 7. API Features Message management Data Synchronization • Build and upload your own messages and templates. • Capture member information and update your data base in • Share templates and allow users to customize them for a real time from your web site. specific sending. • Upload data from your CRM, your order system or any application collecting email addresses to build and refresh your mailing database. Segmentation Campaign Management • Select members with specific demographic information or • Create and post your campaign using templates, messages behavior to produce efficient mailing list. and segments tailored by users in few clicks through your • Refine segments based on local needs and capabilities. own simplified interface or your own CRM system. • Use your own segmentation tools and load the segments prepared to send targeted email campaigns. Notification Messaging Reporting and Web analytics • Send social and transactional emails from your web sites • Retrieve message, segment and campaign reports data to and online stores. publish and present data your own way. • Set up Order confirmation, Event alert message, and so on • Combine information’s retrieved with your enterprise to interact with your visitors and customers in a relevant and reports or load the results in your BI tools. consistent manner. • Integrate campaign tracking with your own web analytics tool.
    8. 8. Products built on top of APICRM Web Analytics Ecommerce Other Platforms Integrations www.emailvision.com
    9. 9. API Functional Domains Message Data management Synchronization Campaign Segmentation Management Notification Reporting and Messaging Web analytics
    10. 10. API Functional Domains Message Data management Synchronization Campaign Segmentation Management Notification Reporting and Messaging Web analytics
    11. 11. Message ManagementUsages Build messages content Preview existing message content Customize pre-defined message contentData Html contentflows Text content Links and URLsObjects Message Links URL (custom links) Banner (piece of text/html in Message) Banner Link (same as URL)
    12. 12. Message management Create Produce Message &Html content Banners Select Messages & message & Banners banners library Customized Campaign Message message
    13. 13. API Functional Domains Message Data management Synchronization Campaign Segmentation Management Notification Reporting and Messaging Web analytics
    14. 14. Data SynchronizationUsages Capture visitor/buyer email and contact data Display registered data to visitor/buyer and allow for update Synchronize member information with your CRM or Sales systemData Individual Member propertiesflows List of Members with propertiesObjects Member
    15. 15. Data Synchronization Email list Upload from CRM, Members Excel, etc Web site MembersMember form Insert or Member new Update data Member info
    16. 16. API Functional Domains Message Data management Synchronization Campaign Segmentation Management Notification Reporting and Messaging Web analytics
    17. 17. SegmentationUsages Create or customize segment for email sending Refine segments based on local needs and capabilities Use your own segmentation tools and load the selected members listData Segment propertiesflows Test Group properties List of members IdObjects Segment Test Group External Segment
    18. 18. Segmentation (internal) Produce Create segmentation rule Segment Select proper Segment library segmentAdd geographic Custom criteria (zip, segment etc...)
    19. 19. Segmentation (external) CreateSelect a list of member External Segment External Associate to Segment Campaign Library
    20. 20. API Functional Domains Message Data management Synchronization Campaign Segmentation Management Notification Reporting and Messaging Web analytics
    21. 21. Campaign ManagementUsages Send Campaign from a catalog of pre- defined templates Embed campaign creation and email sending in your own CRM system or applicationsData Campaign properties and messageflows and segments to use.Objects Campaign Split Test Campaign* Test Group
    22. 22. Campaign Management Message Segmentation Management Select Messages & message & segments segment library Define New campaign & Campaign schedule Send Reporting Campaign
    23. 23. API Functional Domains Message Data management Synchronization Campaign Segmentation Management Notification Reporting and Messaging Web analytics
    24. 24. Notification MessagingUsages Send social and transactional emails from web site and online stores Set up order confirmation, event alert and similar individual messagesData Member identifiers and dataflows HTM - Text content Links and UrlObjects Message Templates Member
    25. 25. Notification Messaging Produce Create notification notification message message Imbed Notification message links message in web site library Send Member Click personalized on Action link message Capture Reporting response
    26. 26. API Functional Domains Message Data management Synchronization Campaign Segmentation Management Notification Reporting and Messaging Web analytics
    27. 27. Reporting and Web AnalyticsUsages Retrieve deliverability, member and campaign reports data to publish and present in your own way Combine information’s retrieved with your enterprise reports or load the result in your BI tool Integrate campaign tracking with your own web analytics toolData Selected report and propertiesflows Report contentObjects Campaign Reports : regular, reflex & split test. Delivery trends, daily and snapshot reports ROI, Bounce Back, Link response, Social influence reports Member response reports, custom reports, list size trend
    28. 28. Reporting & Web Analytics Notification Campaigns Messages Web site Data (tracked URL) Synchronization Report
    29. 29. Case Studies My Renault – ABSI Mercedes
    30. 30. Case Study
    31. 31. “My Renault”customer Portal● My Renault overview ● Free to all Renault Driver in Belgium ● Allow Renault Driver to follow their car live. Replace the maintenance road book. ● Allow Renault fine-tuning Marketing actions to specific criteria based target. (ex: Laguna driver with more than 60,000km get 10% discount on new tire)● Renault Newsletter ● Personalized Promotions ● Monthly reminder of key messages of the MyRenault.be portal
    32. 32. “My Renault”customer Portal● Renault drivers can directly register online ● Chassis number, order date, mileage, registration plate The API set is very complete, a lot of possibilities – Documentation is very extended and comprehensive – Little support from Emailvision was required
    33. 33. My Renault homepageProfile Completeness Timeline: TechnicalPersonal Car Details Checkup, Regular Maintenance, Tires, typical Wear & Tear and my cars’ birthdayDealer Preferences Consumer can register multiple cars for family members. Timeline has the correct model image and icons for different maintenance items over time.
    34. 34. Personal & MultilingualNewsletters Newsletter is completely personal and contains car details, next maintenance date and future appointments Monthly promos for you and your car, monthly tips & tricks, educational section Personal marketing promos: invitations, events, personal product offers
    35. 35. Mercedes-Benz Campaign creation : Message – Send - Reports 3
    36. 36. Mercedes-Benz Campaign creation : Message – Send - Reports 3
    37. 37. Mercedes-Benz The workflow Campaign creation : Message – Send - Reports 3
    38. 38. Appendix
    39. 39. Notification Messages Platform

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