The document discusses an API provided by Campaign Commander that allows integration with third party applications. The API has several functional domains including message management, data synchronization, segmentation, campaign management, notification services, and reporting. It provides examples of how Renault uses the API to power a customer portal called "My Renault" and how Mercedes-Benz uses it for campaign creation, sending messages, and reports. The API aims to accelerate partnerships and integrations while providing a robust API platform.

1. The Global SaaS Leader in Relationship Marketing
Campaign
Commander API
24/07/2012
Bruno Généré
Product Manager

2. Agenda
● API Overview
● API Functional domains
● Message management
● Data Synchronization
● Segmentation
● Campaign Management
● Notification Services
● Reporting
● API Use Cases
● Customer service (Renault)
● Partner network
● ….

3. Overview
What’s an API ? Who is using it ?
Objectives and Features

4. API definition
● API stands for Application Programming Interface
● API allows to exchange information and trigger processes.
● emailvision provides a set of API to connect your own
applications to Campaign Commander.
● The set of API is available through the Campaign
Commander Cloud services.

5. API users
Partners Clients
• CRM integration • Custom developments
• Analytics integration • Custom integration
• E-Commerce integration
Developers
EMV R&D EMV Valley
• Strategic Integration projects • Custom developments
• Products integration • Custom integration

6. API key objectives
Accelerate and
Help client to
facilitate Partner
use emailvision
acquisitions and
platform
Integrations
Provide the best Provide rich and
Marketing API robust API
“cloud” service platform

7. API Features
Message management Data Synchronization
• Build and upload your own messages and templates. • Capture member information and update your data base in
• Share templates and allow users to customize them for a real time from your web site.
specific sending. • Upload data from your CRM, your order system or any
application collecting email addresses to build and refresh
your mailing database.
Segmentation Campaign Management
• Select members with specific demographic information or • Create and post your campaign using templates, messages
behavior to produce efficient mailing list. and segments tailored by users in few clicks through your
• Refine segments based on local needs and capabilities. own simplified interface or your own CRM system.
• Use your own segmentation tools and load the segments
prepared to send targeted email campaigns.
Notification Messaging Reporting and Web analytics
• Send social and transactional emails from your web sites • Retrieve message, segment and campaign reports data to
and online stores. publish and present data your own way.
• Set up Order confirmation, Event alert message, and so on • Combine information’s retrieved with your enterprise
to interact with your visitors and customers in a relevant and reports or load the results in your BI tools.
consistent manner. • Integrate campaign tracking with your own web analytics
tool.

8. Products built on top of API
CRM Web
Analytics
Ecommerce Other
Platforms Integrations
www.emailvision.com

9. API Functional Domains
Message Data
management Synchronization
Campaign
Segmentation
Management
Notification Reporting and
Messaging Web analytics

10. API Functional Domains
Message Data
management Synchronization
Campaign
Segmentation
Management
Notification Reporting and
Messaging Web analytics

11. Message Management
Usages Build messages content
Preview existing message content
Customize pre-defined message content
Data Html content
flows
Text content
Links and URLs
Objects Message
Links
URL (custom links)
Banner (piece of text/html in Message)
Banner Link (same as URL)

12. Message management
Create
Produce
Message &
Html content
Banners
Select Messages &
message & Banners
banners library
Customized Campaign
Message message

13. API Functional Domains
Message Data
management Synchronization
Campaign
Segmentation
Management
Notification Reporting and
Messaging Web analytics

14. Data Synchronization
Usages Capture visitor/buyer email and contact
data
Display registered data to visitor/buyer and
allow for update
Synchronize member information with your
CRM or Sales system
Data Individual Member properties
flows
List of Members with properties
Objects Member

15. Data Synchronization
Email list
Upload
from CRM,
Members
Excel, etc
Web site
Members
Member form
Insert or
Member new
Update
data
Member info

16. API Functional Domains
Message Data
management Synchronization
Campaign
Segmentation
Management
Notification Reporting and
Messaging Web analytics

17. Segmentation
Usages Create or customize segment for email
sending
Refine segments based on local needs and
capabilities
Use your own segmentation tools and load
the selected members list
Data Segment properties
flows
Test Group properties
List of members Id
Objects Segment
Test Group
External Segment

18. Segmentation (internal)
Produce Create
segmentation
rule Segment
Select proper
Segment library
segment
Add geographic
Custom
criteria (zip,
segment
etc...)

19. Segmentation (external)
Create
Select a list of
member External
Segment
External
Associate to Segment
Campaign
Library

20. API Functional Domains
Message Data
management Synchronization
Campaign
Segmentation
Management
Notification Reporting and
Messaging Web analytics

21. Campaign Management
Usages Send Campaign from a catalog of pre-
defined templates
Embed campaign creation and email
sending in your own CRM system or
applications
Data Campaign properties and message
flows and segments to use.
Objects Campaign
Split Test Campaign*
Test Group

22. Campaign Management
Message
Segmentation
Management
Select Messages &
message & segments
segment library
Define
New
campaign &
Campaign
schedule
Send
Reporting
Campaign

23. API Functional Domains
Message Data
management Synchronization
Campaign
Segmentation
Management
Notification Reporting and
Messaging Web analytics

24. Notification Messaging
Usages Send social and transactional emails from
web site and online stores
Set up order confirmation, event alert and
similar individual messages
Data Member identifiers and data
flows
HTM - Text content
Links and Url
Objects Message
Templates
Member

25. Notification Messaging
Produce Create
notification notification
message message
Imbed Notification
message links message
in web site library
Send
Member Click
personalized
on Action link
message
Capture
Reporting
response

26. API Functional Domains
Message Data
management Synchronization
Campaign
Segmentation
Management
Notification Reporting and
Messaging Web analytics

27. Reporting and Web Analytics
Usages Retrieve deliverability, member and campaign reports
data to publish and present in your own way
Combine information’s retrieved with your enterprise
reports or load the result in your BI tool
Integrate campaign tracking with your own web
analytics tool
Data Selected report and properties
flows
Report content
Objects Campaign Reports : regular, reflex & split test.
Delivery trends, daily and snapshot reports
ROI, Bounce Back, Link response, Social influence
reports
Member response reports, custom reports, list size
trend

28. Reporting & Web Analytics
Notification
Campaigns
Messages
Web site Data
(tracked URL) Synchronization
Report

29. Case Studies
My Renault – ABSI
Mercedes

30. Case Study

31. “My Renault”
customer Portal
● My Renault overview
● Free to all Renault Driver in Belgium
● Allow Renault Driver to follow their car live. Replace the maintenance
road book.
● Allow Renault fine-tuning Marketing actions to specific criteria based
target. (ex: Laguna driver with more than 60,000km get 10% discount
on new tire)
● Renault Newsletter
● Personalized Promotions
● Monthly reminder of key messages
of the MyRenault.be portal

32. “My Renault”
customer Portal
● Renault drivers can directly register online
● Chassis number, order date, mileage, registration plate
The API set is very
complete, a lot of
possibilities –
Documentation is
very extended and
comprehensive –
Little support from
Emailvision was
required

33. My Renault homepage
Profile Completeness
Timeline: Technical
Personal Car Details Checkup, Regular
Maintenance, Tires,
typical Wear & Tear
and my cars’ birthday
Dealer Preferences
Consumer can register multiple cars for family members. Timeline has the correct
model image and icons for different maintenance items over time.

34. Personal & Multilingual
Newsletters
Newsletter is
completely personal
and contains car
details, next
maintenance date and
future appointments
Monthly promos for you
and your car, monthly
tips & tricks,
educational section
Personal marketing
promos: invitations,
events, personal
product offers

35. Mercedes-Benz
Campaign creation : Message – Send - Reports
3

36. Mercedes-Benz
Campaign creation : Message – Send - Reports
3

37. Mercedes-Benz
The workflow
Campaign creation : Message – Send - Reports
3

38. Appendix

39. Notification Messages Platform