Comparison of leading SNS
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Comparison of leading SNS

on

  • 58,413 views

Our presentation at Media'08 event in Sydney in March 2008. A world premiere comparing Facebook with Cyworld, Mixi and QQ. Result: Facebook is #4.

Our presentation at Media'08 event in Sydney in March 2008. A world premiere comparing Facebook with Cyworld, Mixi and QQ. Result: Facebook is #4.

Statistics

Views

Total Views
58,413
Views on SlideShare
41,521
Embed Views
16,892

Actions

Likes
132
Downloads
2,308
Comments
7

176 Embeds 16,892

http://www.readwriteweb.com 8363
http://readwrite.com 2055
http://takeme2japan.wordpress.com 1829
http://www.web20asia.com 592
http://adscriptum.blogspot.com 489
http://qooop.kr 284
http://www.yugatech.com 278
http://andrewchen.typepad.com 254
http://www.webyantra.net 231
http://adscriptum.blogspot.fr 174
http://communities-dominate.blogs.com 117
http://www.boemarket.com 116
http://www.fusu.ro 105
http://rhodin.wordpress.com 99
http://www.shoob.com 98
http://cnreviews.com 95
http://www.slideshare.net 93
http://technokimchi.com 88
http://www.24per7.pl 87
http://web20asia.com 85
http://www.plus8star.com 81
http://www.bangkokspace.com 75
http://translate.googleusercontent.com 72
http://www.adrianeden.com 68
http://www.viralblog.com 67
http://adscriptum.blogspot.ca 47
http://www.hanrss.com 42
http://thaitech.tumblr.com 41
http://dc.tumblr.com 38
http://e23things.blogspot.com 36
http://www.technokimchi.com 33
http://webyantra.net 33
http://mobiko.blogs.com 28
http://adscriptum.blogspot.be 27
http://www.techgig.com 26
http://www.mreload.com 26
http://poorbuthappy.com 26
http://www.kuqin.com 22
http://exdgroup.com 22
http://andrewchenblog.com 22
http://www.trendbird.co.kr 22
http://www.31o5.com 20
http://techgainblog.blogspot.com 19
http://feeds.feedburner.com 17
http://www.silencewolf.com 16
http://a5.vox-data.com 16
http://weareindia.blogspot.com 15
http://www.360doc.com 15
http://fusu.ro 15
http://tempxyp2440ym0wn.blogspot.com 14
More...

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 7 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Comparison of leading SNS Presentation Transcript

  • 1. New business models in online communities Benjamin Joffe Managing Director | Plus Eight Star Ltd
  • 2. Innovation in Asia?
  • 3. General assumption #1 Everything from USA is great
  • 4. General assumption #2 Everything from Asia is weird (and sometimes funny)
  • 5. Japanese like texting on mobile Because they have small fingers Anonymous manager at a telecom company in 2000
  • 6. Asians like avatars Because they read mangas and watch animes Anonymous manager at an Internet company in 2005
  • 7. Chinese like ring-back tones Because they go to karaoke a lot Anonymous manager at a foreign media company in 2006
  • 8. Giving the wrong explanation to the right question
  • 9. Not-invented-here spiral of oblivion
  • 10. Make fun Oblivion Stereo type Self- Re-invent evident Adopt
  • 11. Why look at Asia?
  • 12. 1 Because some Asian markets are strategically important
  • 13. #2 economy #1 population #1 digital society
  • 14. Broadband connections in Japan and Korea are up to 10 times faster than the OECD average. Japan also had the lowest relative monthly broadband charges/Mbps OECD Report, July 2007
  • 15. Consequence #1 Internet penetration and speed
  • 16. Consequence #2 Internet literacy
  • 17. 2 Because some great ideas have already been proven there
  • 18. 2002 2005 2005
  • 19. 1999 2003+
  • 20. How about those concepts? Meta-blogging Content scrapping Trust-based information sharing Personal Resource Planning (PRP)
  • 21. Alexa School of Investment Quiz
  • 22. Global China Japan South Korea 1 Yahoo! 2 Google 3 YouTube 4 MSN 5 Windows Live 6 MySpace 7 Facebook 8 Wikipedia 9 Hi5 10 Orkut
  • 23. Global China Japan South Korea 1 Yahoo! Yahoo Japan 2 Google Yahoo 3 YouTube Google Japan 4 MSN Google YouTube 5 Windows Live 6 MySpace Google 7 Facebook YouTube 8 Wikipedia 9 Hi5 Yahoo Wikipedia 10 Orkut
  • 24. Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Japan Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction
  • 25. Global China Japan South Korea 1 Yahoo! Baidu Yahoo Japan Naver 2 Google QQ FC2 Yahoo 3 YouTube Sina Google Japan Daum 4 MSN Google YouTube Cyworld 5 Windows Live Netease Mixi Nate 6 MySpace Taobao Rakuten Google 7 Facebook Sohu Nicovideo YouTube 8 Wikipedia Tom Livedoor Empas 9 Hi5 Yahoo Wikipedia Gmarket 10 Orkut 56.com Goo Auction
  • 26. SNS are a new media
  • 27. Genetics of SNS
  • 28. Parameters Visitors Personal URL These figures reflect / Add to my favorite Today / Total user’s various statistics Updated contents - Content copies Emotional (scrapping) status - Registered number as a My photo favorite Music Player Bought by user Comment Name & [Main menu] Gender Configured by user [Neighbors] View this person’s neighbors Skin [Mini-room] Comment by Purchase new skins for a Cyber residence of user neighbors coordinated background, icons, etc.
  • 29. Q Bi: cyber $ Secretary E-mail Multi-person chat Online status Game/Music QQ buddy list SMS/MMS Weather File transfer Online disk Voice/Video Friend name: Wireless service Cathy Mini portal Ad Music Chatting with Cathy Game Cathy’s QQ Show Interaction Take a group photo with Panel admin Cathy’s QQ Show Making friends Cathy’s QQ Zone E-magazine Background Screen shoot C2C e-commerce Send pic Stock info Active emotion Address list Emotion Group list Font Last contacts My QQ Show Input area SMS Main menu Tencent browser History IPTV Chat rooms Search QQ Pet
  • 30. Metrics Pageviews Number of users Revenues
  • 31. Social Network DNA
  • 32. Starting date 2004 1999 2004 1997
  • 33. Active accounts 60 mln 20 mln 14 mln 300 mln
  • 34. Reach (Internet users) 200 mln? 35 mln 90 mln 200 mln!
  • 35. Revenues 2007 (USD) 150 mln {200 mln} 100 mln 520 mln
  • 36. Operating Profit 2007 (USD) (50 mln) {100 mln} 35 mln 224 mln
  • 37. Valuation (USD) ? MSSE TSE HKSE 15 bln? n.a. 1.8 bln 11 bln
  • 38. Main business models Ads (Ads) Ads (Ads) (Digital goods) Digital goods Digital goods Games Mobile VAS Mobile VAS Jobs
  • 39. Ads or Digital goods? 1. Who is the client? 2. Not incompatible 3. There is more!
  • 40. Other business models Targeted Ads Storage Monthly fee Personalization Alerts…
  • 41. Key features Invitation system Closed/Open/Semi-closed Sticky features Payment solutions Mobile Online/Offline connection
  • 42. Social design Focus Values Atmosphere Demographics
  • 43. Psychological design Identity / Identities Trust
  • 44. The missing blocks
  • 45. 1 Payment infrastructure
  • 46. 2 Trust system
  • 47. 3 New value chains
  • 48. To remember
  • 49. 1 Are you the target?
  • 50. 2 Resist the temptation to stereotype
  • 51. 3 Look for concepts Adapt the rest
  • 52. Thanks! benjamin@plus8star.com Published research Inside Cyworld Inside QQ Free sample | www.plus8star.com