Solving 21st Century Problems
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A PDF of the slides from my presentation, "Solving 21st Century Problems: How Associations Can Innovate to Thrive," held on March 4, 2010 at the Hilton Alexandria Old Town.

A PDF of the slides from my presentation, "Solving 21st Century Problems: How Associations Can Innovate to Thrive," held on March 4, 2010 at the Hilton Alexandria Old Town.

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Solving 21st Century Problems Presentation Transcript

  • 1. Solving 21st Century Problems: How Associations Can Innovate to Thrive Jeff De Cagna, Chief Strategist and Founder Principled Innovation LLC
  • 2. @pinnovation #21Cassns
  • 3. what are the most difficult problems your stakeholders face today and going forward, and what will your association do to help solve them?
  • 4. welcome to the social future!
  • 5. social future the emerging ecology of people and platforms that enable interdependent collaboration and distributed value creation
  • 6. Number of Web users worldwide in 2000/2010: 360 million/1.7 billion U.S. cell phone penetration in 2000/2010: 34%/89% Source: Fast Company (March 2010)
  • 7. “Meaning is the new currency. What we need now are people who are willing to break the typical rules of business and re-imagine the pressing issues of our time.” --Doreen Lorenzo, frog design
  • 8. what does it mean to be a 21st century association?
  • 9. the thrivable 21st century association will be intentional about solving its stakeholders’ most difficult problems
  • 10. "Intention is the active partner of attention; it is the way we convert our automatic processes into conscious ones." --Deepak Chopra
  • 11. associations need to be intentional about innovation
  • 12. thrivability the capacity to flourish by capitalizing on the momentum created by the social future
  • 13. what are the most difficult problems your stakeholders face today and going forward, and what will your association do to help solve them?
  • 14. three problems managing flows receiving support unlearning the past
  • 15. managing flows
  • 16. how is your association helping its members manage increasingly strong and rapid flows of information and knowledge?
  • 17. According to one estimate, mankind created 150 exabytes (billion gigabytes) of data in 2005. This year, it will create 1,200 exabytes. --The Economist (2/25/10)
  • 18. three opportunities focus on the abundance build digital literacy turn rivers into streams
  • 19. receiving support
  • 20. how is your association supporting its stakeholders’ efforts to make sense out vast quantities of important information and knowledge?
  • 21. “…knowledge has become so specialised that it is impossible for any individual to grasp the whole picture.” --The Economist (2/25/10)
  • 22. 10000 diseases 3000 drugs 1000 lab tests
  • 23. three opportunities content curation content mobility deep support
  • 24. unlearning the past
  • 25. how is your association building its stakeholders’ capacity to develop new ways of thinking about the world as it is changing?
  • 26. habits of mind mental models
  • 27. social is a way of learning, and a way of unlearning
  • 28. three opportunities inquiry and discovery sociality is (un)learning heuristics not algorithms
  • 29. let’s take some questions!
  • 30. some final questions
  • 31. how will your association manage the tension between its need for stakeholder intimacy and its stakeholders’ demands for greater privacy?
  • 32. how will your association connect uniquely with stakeholders whose relationships are increasingly digital, public and highly networked?
  • 33. how will your association manage its stakeholder relationships as a negotiated exchange of value instead of a preset package of offers?
  • 34. jeffpi1@gmail.com www.principledinnovationblog.com www.facebook.com/jeff329 Twitter: @pinnovation