This document summarizes data from two surveys conducted in 2008 and 2009 on social media usage. It shows: - The age range of social media participants has shifted upwards, with 46% of participants now between 45-54 compared to 33% in 2008. - Access to technologies has increased, with home computer ownership at 96% in 2009 versus 92.6% in 2008. - Cell phones remain the most widely used communication tool at 75% for personal use in 2009, followed by text/SMS at 73%. - Awareness of social media platforms like Facebook, YouTube and LinkedIn has increased but participation rates still lag awareness by around 15%. - Blackberry and Samsung phones are most

1. Social Media
Reality Check

2. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm UnSummit-October 10, 2009
AGE OF PARTICIPANTS AGE OF PARTICIPANTS 2009
25-34 25-34
7% 4%
45-54
33%
45-54 35-44
46% 42%
35-44
56%
<18 18-24 25-34
35-44 45-54 55+

3. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm UnSummit-October 10, 2009
TECHNOLOGY/COMPUTER ACCESS
100 96.1
92.6
92.6
88.5
76.9
73.1
66.7
50
51.9
Home Work Laptop Cell
2008 vs 2009

4. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm UnSummit-October 10, 2009

5. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm UnSummit-October 10, 2009
COMMUNICATION TOOLS
80
75
73 73
62
60
44
40
30 30
20 22
13
8 8
4 4 4 4 4
Cell Phone Text/SMS Email Phone Mail
Personal 08 Business 08 Personal 09 Business 09

6. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm UnSummit-October 10, 2009
SOCIAL MEDIA AWARNESS VS USE
92.6% 92.6%
85.2% 84.6%
76.9%
73.1% 73.1%
69.2%
57.7%
38.5%
33.3%
30.8% 29.6%
25.9% 26.9%
18.5% 18.5% 18.5%
14.8% 14.8% 15.4% 15.4%
11.1%
7.7% 7.7% 7.4%
3.7% 3.7% 3.8% 3.7% 3.7% 3.7%
MySpace Facebook Linkedin Twitter YouTube Flickr Digg Del.icio.us Friendfeed Music sites
Aware Participate Aware 09 Participate 09

7. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm UnSummit-October 10, 2009
MOBILE DEVICE BRAND
Blackberry 3
Samsung-FLip 4
Samsung-Touchscreen
LG-flip 6
LG-Touchscreen 1
iPhone 1
Motorola 4
Palm 3
Nokia 1
HTC
None/Other 3

8. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm UnSummit-October 10, 2009
TEXT MESSAGES PER MONTH
11
<10
4
3
10-20
2
5
20-50
11
2
50-100
2
100+
2
No Texts 8
5
Number of Texts/mo 2008 Number of Texts/mo 2009

9. SOCIAL MEDIA REALITY CHECK
Phil Wilson-RemainComm UnSummit-October 10, 2009
PURCHASE CONSIDERATIONS
Plan Pricing 5
Service Provider 4
Text Messaging 4
Keyboard 4
Phone Style 3
Camera 3
Internet 3
Email 3
App Availability 3
Music Player 3
Video Capability 2
Based on a scale of 1-5

10. Thanks for joining in!
phil@remaincomm.com
@philson