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Opportunity is Knocking: Social Media, New
Technology and Knowledge Mobilization




Presentation by
Peter Levesque,
Knowledge Mobilization Works
to
Curriculum Services Canada
Toronto, Canada
October 23, 2009

Photo: Peter Levesque © 2009
Building on an historic foundation, how does CSC move forward?

                                                How does social media &
                                                       new technology
                                                            change the
                                                                 game?
              What does leadership look like?


  Curriculum Services Canada




Photo: Peter Levesque © 2009
Published 1999
        95 Theses

 Markets are conversations.

 Markets consist of human
 beings, not demographic
         sectors.

Hyperlinks subvert hierarchy.

We are waking up and linking
   to each other. We are
 watching. But we are not
          waiting.
Published 2009

Core Value of Net Generation:
Interdependence
Core Norms of Net Generation:
          Freedom
       Customization
          Scrutiny
           Integrity
        Collaboration
       Entertainment
            Speed
         Innovation
Are they running TO or away from

   Social Media &
   New Technology?




             Social Media
             Open Access
             Crowd Sourcing
             Creative Commons
             Lifelong Learning
             Mashable Content
             Constant Connections
Photo: Peter Levesque © 2009
Much of
what is found
 on YouTube
       can be
described as
 “people and
   pet tricks”.
  However, it
 is also used
           for
   education,
     resource
      sharing,
 professional
   learning &
 fundraising.
BBC YouTube Video
of results of the Cassini
Titan Radar mapper.

Views on Oct 12, 2009:
321,621 - Significantly
more than all citations
of all published papers
Real conversations
with real people.
But what about content?
National
                      Association
                      for the
Network growth        Education of
                      Young
                      Children
                      Founded in
                      1926, NAEYC
                      is the world's
                      largest
Linking colleagues    organization
                      working on
                      behalf of
                      young children
                      with nearly
                      90,000
 Immediate Feedback   members
BJ Fogg
     The key to success hasn’t been
     my expertise or teaching style.
     Instead, the successes come
     from giving motivated students
     excellent resources.




CSC: the role
of the educator
should be to
facilitate critical
thinking and
dialogue about
the information
they have
access to, to
push them
beyond the
information
Easy link
to new
products




            Easy connection
            to people who
            connect to me
Multiply the effect
of followers by
including their
followers
Conversations about
curriculum are
happening in real time.

How best to bring the
EXCELLENCE of CSC
to influence direction
and trends?
At first glance it
                                looks like a mess!
                                Too much noise,
                                too many people,
                                too much nonsense.


But wait, what if we use this
access, speed,
customization, storage, and
collective intelligence
strategically?
Pick and
choose
what works
for YOUR
Job,
Team,
Profession,
Organization,
Initiative,
Experiment,
Etc.
Turn the pillars into
                                                       Monetization +
“streams” of activity
and sources of
monetization.

                                                       24/7/365 Access




                                                       Crowd Sourcing


The “brand” of CSC
is Excellence -
link to the new
interdependent ethic                                   Go-To Standard
to build more value.    Photo: Peter Levesque © 2009
DISCUSSION                     Leadership?

   Conversations?

                                       Tools?
                   Outcomes?



Photo: Caitlin Levesque © 2009

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Opportunity is Knocking: social media, new technology & knowledge mobilization

  • 1. Opportunity is Knocking: Social Media, New Technology and Knowledge Mobilization Presentation by Peter Levesque, Knowledge Mobilization Works to Curriculum Services Canada Toronto, Canada October 23, 2009 Photo: Peter Levesque © 2009
  • 2. Building on an historic foundation, how does CSC move forward? How does social media & new technology change the game? What does leadership look like? Curriculum Services Canada Photo: Peter Levesque © 2009
  • 3. Published 1999 95 Theses Markets are conversations. Markets consist of human beings, not demographic sectors. Hyperlinks subvert hierarchy. We are waking up and linking to each other. We are watching. But we are not waiting.
  • 4. Published 2009 Core Value of Net Generation: Interdependence Core Norms of Net Generation: Freedom Customization Scrutiny Integrity Collaboration Entertainment Speed Innovation
  • 5. Are they running TO or away from Social Media & New Technology? Social Media Open Access Crowd Sourcing Creative Commons Lifelong Learning Mashable Content Constant Connections Photo: Peter Levesque © 2009
  • 6. Much of what is found on YouTube can be described as “people and pet tricks”. However, it is also used for education, resource sharing, professional learning & fundraising.
  • 7. BBC YouTube Video of results of the Cassini Titan Radar mapper. Views on Oct 12, 2009: 321,621 - Significantly more than all citations of all published papers
  • 8.
  • 9. Real conversations with real people. But what about content?
  • 10. National Association for the Network growth Education of Young Children Founded in 1926, NAEYC is the world's largest Linking colleagues organization working on behalf of young children with nearly 90,000 Immediate Feedback members
  • 11. BJ Fogg The key to success hasn’t been my expertise or teaching style. Instead, the successes come from giving motivated students excellent resources. CSC: the role of the educator should be to facilitate critical thinking and dialogue about the information they have access to, to push them beyond the information
  • 12. Easy link to new products Easy connection to people who connect to me
  • 13. Multiply the effect of followers by including their followers
  • 14. Conversations about curriculum are happening in real time. How best to bring the EXCELLENCE of CSC to influence direction and trends?
  • 15. At first glance it looks like a mess! Too much noise, too many people, too much nonsense. But wait, what if we use this access, speed, customization, storage, and collective intelligence strategically?
  • 16. Pick and choose what works for YOUR Job, Team, Profession, Organization, Initiative, Experiment, Etc.
  • 17. Turn the pillars into Monetization + “streams” of activity and sources of monetization. 24/7/365 Access Crowd Sourcing The “brand” of CSC is Excellence - link to the new interdependent ethic Go-To Standard to build more value. Photo: Peter Levesque © 2009
  • 18. DISCUSSION Leadership? Conversations? Tools? Outcomes? Photo: Caitlin Levesque © 2009