Opportunity is Knocking: Social Media, New
Technology and Knowledge Mobilization
Presentation by
Peter Levesque,
Knowledge Mobilization Works
to
Curriculum Services Canada
Toronto, Canada
October 23, 2009
Photo: Peter Levesque © 2009

Building on an historic foundation, how does CSC move forward?
How does social media &
new technology
change the
game?
What does leadership look like?
Curriculum Services Canada
Photo: Peter Levesque © 2009

Published 1999
95 Theses
Markets are conversations.
Markets consist of human
beings, not demographic
sectors.
Hyperlinks subvert hierarchy.
We are waking up and linking
to each other. We are
watching. But we are not
waiting.

Published 2009
Core Value of Net Generation:
Interdependence
Core Norms of Net Generation:
Freedom
Customization
Scrutiny
Integrity
Collaboration
Entertainment
Speed
Innovation

Are they running TO or away from
Social Media &
New Technology?
Social Media
Open Access
Crowd Sourcing
Creative Commons
Lifelong Learning
Mashable Content
Constant Connections
Photo: Peter Levesque © 2009

Much of
what is found
on YouTube
can be
described as
“people and
pet tricks”.
However, it
is also used
for
education,
resource
sharing,
professional
learning &
fundraising.

BBC YouTube Video
of results of the Cassini
Titan Radar mapper.
Views on Oct 12, 2009:
321,621 - Significantly
more than all citations
of all published papers

Real conversations
with real people.
But what about content?

National
Association
for the
Network growth Education of
Young
Children
Founded in
1926, NAEYC
is the world's
largest
Linking colleagues organization
working on
behalf of
young children
with nearly
90,000
Immediate Feedback members

BJ Fogg
The key to success hasn’t been
my expertise or teaching style.
Instead, the successes come
from giving motivated students
excellent resources.
CSC: the role
of the educator
should be to
facilitate critical
thinking and
dialogue about
the information
they have
access to, to
push them
beyond the
information

Easy link
to new
products
Easy connection
to people who
connect to me

Multiply the effect
of followers by
including their
followers

Conversations about
curriculum are
happening in real time.
How best to bring the
EXCELLENCE of CSC
to influence direction
and trends?

At first glance it
looks like a mess!
Too much noise,
too many people,
too much nonsense.
But wait, what if we use this
access, speed,
customization, storage, and
collective intelligence
strategically?

Pick and
choose
what works
for YOUR
Job,
Team,
Profession,
Organization,
Initiative,
Experiment,
Etc.

Turn the pillars into
Monetization +
“streams” of activity
and sources of
monetization.
24/7/365 Access
Crowd Sourcing
The “brand” of CSC
is Excellence -
link to the new
interdependent ethic Go-To Standard
to build more value. Photo: Peter Levesque © 2009

DISCUSSION Leadership?
Conversations?
Tools?
Outcomes?
Photo: Caitlin Levesque © 2009