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8 Critical Factors For China Success

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Peter Buytaert
Peter Buytaert

What you need to know start successfully a business in China

Business
1 of 12
Doing Business in China www.ChinaGlobalLeaders.com
China Business Insights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.chinagloballeaders.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source Produce Sell Sensing (R&D) China Asia Home Service 1. China’s Value for my business? What is the unique value proposition of China for your business ? Align your headquarter and local resources around the same objectives !
www.chinagloballeaders.com Wealthy 15 Million ? Urban 400 Million 4,000 – 8,000 USD/year ? Poor Average (750 Million ?) 1,000 – 3,000 USD/Year 150 – 200 Million ? Foreign Luxury Brands Foreign FMCG Local FMCG 2. Assess China’s Relevant Market ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],An example
www.chinagloballeaders.com ,[object Object],[object Object],[object Object],3. Accept a Paradigm Shift : Volume versus Value “ Reset ” your brain and beliefs of “what works”
www.chinagloballeaders.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. The Right Legal Framework
www.chinagloballeaders.com 5. The Power of Dual Strategies ,[object Object],[object Object],[object Object],[object Object],Remain flexible Have back-up plans Retain insights and control of markets
www.chinagloballeaders.com “ WysWyg” – What You See is not necessarily What You Get ! The complexity of the China market and its rapid developments make it particularly difficult for any newcomers to find, access and validate information. We have a golden rule that all info should be checked three times and if there is ‘converging’ info, it is probably correct. 6. The Power of Converging Info Solutions ? ,[object Object],[object Object],[object Object],[object Object],“ When you hear the same story two times out of three, you are probably walking in the right direction” ,[object Object],[object Object],[object Object],[object Object],[object Object]
7. The Right People for the Job www.chinagloballeaders.com Retention Risks English Trap Culture Cheap Compensation ? Global Talent ? Mr & Mrs Right ? Managing expectations is probably one of the biggest challenges of any foreign executive in China Some specific “China” HR challenges …
8. Change is the only constant www.chinagloballeaders.com Scenarios but no 3 year plans ! Markets Competition Policies Staff Be variable Be flexible 6 months reviews !
www.chinagloballeaders.com In Summary ….. HINA Strategic Value ? Legal Structure Do Your Homework One year Scenario ? People ? The road to success Relevant Market ? Volume vs Value ? Dual Strategies No Wyswyg CGL is there to assist you … [email_address]
The CGL Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.chinagloballeaders.com

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