Performics Helps Xbox Get More Clicks with Bing Ads Sitelink Extensions
The power of Bing Ads
Agency helps Xbox get more clicks with
Bing Ads Sitelink Extensions
Performics is a global marketing agency that focuses on getting people to engage with a product or brand.
Headquartered in Chicago, Performics sees consumers as participants. “When you look at how people interact
today and how many screens they use, you really have to get them to participate with you,” says Lillian Duncan, an
account manager at Performics. “You can’t just launch a search campaign and see what happens, you need to try
new tactics to increase engagement.”
Market: United States
To get potential leads to engage with Xbox, the agency uses Bing Ads Sitelink Extensions. Sitelink Extensions are
extra links in search ads that drive users to additional pages on a website. “Sitelink Extensions allow us to extend
past the 70-character limit for a search ad and showcase a lot of different ways that users can engage with the
brand,” Duncan says.
increase in clickthrough rate
Industry search trends
U.S. advertisers in technology and telecommunications
serving ads with Sitelink Extensions on Bing Ads have seen
an average increase of nearly 18% in their click-through
rates with a slight decrease in their cost per click.1
1. Internal Microsoft study, U.S., compared ads with Sitelink Extensions to ads without Sitelink Extensions, June 2013.
2. comScore Plan Metrix, U.S., June 2013, custom measure created using comScore indices and duplication.
Compared to Google, the Yahoo Bing Network
audience is more likely to spend online on consumer
electronics. 23% more likely to have spent $10,000
or more in the last 6 months. 11% more likely to have
spent $2,500 to $4,999 in the last 6 months.2
Xbox ads include extra links to find a retailer, watch a video or join a social media conversation. To promote the
Xbox One launch, Performics also used Sitelink Extensions to encourage people to watch the live launch event
and read reviews about the new console. Sitelink Extensions that link to Facebook or Twitter have been especially
successful for the Xbox ads. “The introduction of social Sitelink Extensions this year has been big for us,” Duncan
says. “They have definitely helped us to grow the overall health and success of our program.”
Ads with Sitelink Extensions can capture attention because they stand out more than regular search ads. “Sitelink
Extensions increase your real estate on the search results page,” Duncan says. “The extra links also draw your eye
to the ad quicker. Because users can see it’s more than just ad copy and there’s a lot they can do with the brand,
Sitelink Extensions can entice them to click through.”
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Bing Ads Sitelink Extensions
60% more traffic
Performics says Sitelink Extensions have improved engagement for Xbox. A few days after launching Sitelink
Extensions for the Xbox account, Performics saw a 60% increase in traffic and a 51% increase in the click-through
rate. “Sitelink Extensions are a core part of our strategy because we know they can increase participation from
customers,” Duncan says. “It’s now a best practice to use Sitelink Extensions on every single ad in the Xbox account.”
Reach a vast audience on the
Yahoo Bing Network1 in the U.S.,
where searchers spend more.
The unique searchers on the
Yahoo Bing Network spend 23%
more online than the average
Internet searcher, and 4.3%
more than Google searchers.2
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Yahoo Bing Network
Ads with Sitelink Extensions can catch your customers’
attention because they stand out more than regular search ads.
Let us help you use Sitelink Extensions to get more traffic.
1. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S. 2. comScore Explicit Core Search (custom), December 2013.
This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY.
158 million unique
29% of the search