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Performics Helps Xbox Get More Clicks with Bing Ads Sitelink Extensions

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A few days after launching Sitelink Extensions for the Xbox account, Performics saw a 60% increase in traffic and a 51% increase in the click-through rate.

A few days after launching Sitelink Extensions for the Xbox account, Performics saw a 60% increase in traffic and a 51% increase in the click-through rate.

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  • 1. The power of Bing Ads Agency helps Xbox get more clicks with Bing Ads Sitelink Extensions Case Study Client: Performics performics.com Industry: Marketing Performics is a global marketing agency that focuses on getting people to engage with a product or brand. Headquartered in Chicago, Performics sees consumers as participants. “When you look at how people interact today and how many screens they use, you really have to get them to participate with you,” says Lillian Duncan, an account manager at Performics. “You can’t just launch a search campaign and see what happens, you need to try new tactics to increase engagement.” Market: United States 60% Sitelink Extensions To get potential leads to engage with Xbox, the agency uses Bing Ads Sitelink Extensions. Sitelink Extensions are extra links in search ads that drive users to additional pages on a website. “Sitelink Extensions allow us to extend past the 70-character limit for a search ad and showcase a lot of different ways that users can engage with the brand,” Duncan says. 51% increase in traffic increase in clickthrough rate Industry search trends U.S. advertisers in technology and telecommunications serving ads with Sitelink Extensions on Bing Ads have seen an average increase of nearly 18% in their click-through rates with a slight decrease in their cost per click.1 1. Internal Microsoft study, U.S., compared ads with Sitelink Extensions to ads without Sitelink Extensions, June 2013. 2. comScore Plan Metrix, U.S., June 2013, custom measure created using comScore indices and duplication. Compared to Google, the Yahoo Bing Network audience is more likely to spend online on consumer electronics. 23% more likely to have spent $10,000 or more in the last 6 months. 11% more likely to have spent $2,500 to $4,999 in the last 6 months.2
  • 2. Xbox ads include extra links to find a retailer, watch a video or join a social media conversation. To promote the Xbox One launch, Performics also used Sitelink Extensions to encourage people to watch the live launch event and read reviews about the new console. Sitelink Extensions that link to Facebook or Twitter have been especially successful for the Xbox ads. “The introduction of social Sitelink Extensions this year has been big for us,” Duncan says. “They have definitely helped us to grow the overall health and success of our program.” Ads with Sitelink Extensions can capture attention because they stand out more than regular search ads. “Sitelink Extensions increase your real estate on the search results page,” Duncan says. “The extra links also draw your eye to the ad quicker. Because users can see it’s more than just ad copy and there’s a lot they can do with the brand, Sitelink Extensions can entice them to click through.” Forza 5 | xbox.com Bing Ads Sitelink Extensions 60% more traffic Performics says Sitelink Extensions have improved engagement for Xbox. A few days after launching Sitelink Extensions for the Xbox account, Performics saw a 60% increase in traffic and a 51% increase in the click-through rate. “Sitelink Extensions are a core part of our strategy because we know they can increase participation from customers,” Duncan says. “It’s now a best practice to use Sitelink Extensions on every single ad in the Xbox account.” Get started Reach a vast audience on the Yahoo Bing Network1 in the U.S., where searchers spend more. The unique searchers on the Yahoo Bing Network spend 23% more online than the average Internet searcher, and 4.3% more than Google searchers.2 Ad www.xbox.com/forza5 Forza Motorsport 5: The Definitive Racing Experience. Pre-order Now! Pre-Order Now • Watch Forza FilmSpeed • Like Forza Motorsport 5 Yahoo Bing Network > Ads with Sitelink Extensions can catch your customers’ attention because they stand out more than regular search ads. Let us help you use Sitelink Extensions to get more traffic. 1. The Yahoo Bing Network includes Microsoft and Yahoo Core Search sites in the U.S. 2. comScore Explicit Core Search (custom), December 2013. This document is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. 158 million unique searchers 29% of the search market

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