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LOD: Participant Behaviors and Social Engagement

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  • 1. Life on Demand: performics.comParticipant Behaviors and Social Engagement blog.performics.com @performics First Daily Use of Media Device Dependence How dependent are you on each of the following? AGE 18-29 30-49 50+ television First 5 Minutes First Hour 65% mobile 78% 73% 47% 20% 56% 57% mobile 20% 52% desktop 50% 58% 60% desktop 11% 60% 42% 57% 46% 28% laptop newspaper 3% 26% 18% tablet 26% 22% 9% tablet 3% 16% Daily Activities – By Device Expected Mobile Device Capabilities mobile desktop tablet restaurants book doctor Check/send 86% 38% 15% 34 % email 71% 55% 50% Log in to social networks 74% 35% 16% banking personal care order food transport info 21% Read the news 65% 21% 14% 51% 64 % 51% Check the weather forecast 55% 37% 11% travel info book exercise Device Preference Call Me, Maybe? Forget Me Not! tablet If you forget your mobile phone, Faced with mobile phone “separation”, mobile which concerns you most? primary concerns are: 16% 64% 29% Books Business 36% can’t text can’t call 41% Not being able to make/receive voice calls 16% Education 47% 24% AGE 47% Email 38% 18–29 28% 37% Not being able to 29% Entertainment 46% send/receive texts 26% Finance 37% 14% 46% 33% Games 45% 30–49 19% Not knowing 21% Health & Fitness 35% anyone’s phone number 21% 34% Lifestyle 50+ 51% 4% 20% Medical 37% 13% Not having GPS or a map app 48% Music 29% 58% 22% Navigation Trend Spotting 31% News 40% How has mobile technology changed your life? 46% Photo & Video 33% 26% Productivity 34% 24% Reference 38% 41% Social Networking 35% 27% Sports 28% 23% Travel 35% 22% Utilities 35% 48% Weather 25% All data from Performics 2012 Life on Demand Study — Part 2 Questions? Email marketing@performics.com