Connected Visions Marketing Tour 2013
2
Welcome
Everywhere
Work wherever our
members work
Insights
Be great at what
you do
Identity
Connect, find, and
be found
The value ...
Quiz Time
Most Popular Most Endorsed
Earliest Adopter Most Connected
Steven
VanBelleghem
Chris
VanDoorslaer
Wouter
Beke
Di...
LinkedIn Confidential ©2013 All Rights Reserved
238,000,000+
registered members (as of August 1st 2013)
7M+
Canada
84M+
USA
13M+
Brazil
4M+
Australia
74M+
EMEA
21M+
India...
238 million minds.
One aspirational mindset.
1 – The Mindset Divide research study, TNS, September 2012
Top 3 types of con...
CEOs see social as facilitator to relationships
LinkedIn Confidential ©2013 All Rights Reserved
Partnerships
Employees Cus...
Sell
Never make a cold
call again
Market
Connect most
effectively with
professionals
Hire
Engage the world’s
best passive ...
10
Buyers
Are Getting Savvier
through decision
making process
60%
First contact
with supplier
Due
diligence begins
Purchas...
11
Content Marketing
Growing in Prominence
LinkedIn Confidential ©2013 All Rights Reserved
18.9%
2012
Focus nearly
doubled...
LinkedIn Confidential ©2013 All Rights Reserved 12
LinkedIn has become the
definitive professional publishing platform
We build
relationships
between brands and the world’s
professionals to make them both
more successful
Brands build relationships with
the world’s professionals
by using accurate targeting to deliver relevant content
Target P...
Groups
Boston
Consulting
Top Consulting
Firms
Job Title
Head of
Online Channels
Occupation
Finance Director
Function
Finan...
Publish with a Purpose
using LinkedIn’s products
LinkedIn Advertising
Company Status
Updates
Content Ads
LinkedIn Content
...
Extend Engagement
on and off LinkedIn
Messaging on LinkedIn spreads
throughout the professional network,
and brands extend...
18
Example: Sponsored Polls
Engage members and extract professional insight
Receive timely
intelligence
from a targeted
fo...
19
The Belgium Market
2mio registered members
registered members (as of Sept 6th 2013)
This represents 40% of the workforce*
Source: LinkedIn In...
1.6m +
people visit LinkedIn on a monthly basis
6.7m +
visits to LinkedIn on a monthly basis
28.5m +
Page views on LinkedI...
Source: BE:Europe 2012
Base: Belgium Data Only
LinkedIn reaches a larger Director+ monthly audience than
other publishers ...
Source: LinkedIn Internal data
Percentages only for active members in May 2013
• The European commission is the top instit...
Example Audience
86K+ Belgian Decision Makers engage on LinkedIn monthly
Source: LinkedIn Internal data
Percentages only for active members...
Belgian Decision Makers work at top brands and
institutions
Source: LinkedIn Internal data
Percentages only for active mem...
Targeting : Directors and Above
Geo: UK
How do Belgian members engage with LinkedIn?
Connect &
Communicate
67% Network wit...
1 in 3 Belgian members are joined a group
Belgian members actively participate on LinkedIn
Belgian Decision Makers actively participate on
LinkedIn
Sell
Never make a cold
call again
Market
Connect most effectively
with professionals
Hire
Engage the world’s
best passive ...
MARKETING SOLUTIONS 32©2012 LinkedIn Corporation. All Rights Reserved.
Thank you
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  1. 1. Connected Visions Marketing Tour 2013
  2. 2. 2 Welcome
  3. 3. Everywhere Work wherever our members work Insights Be great at what you do Identity Connect, find, and be found The value we bring to our members
  4. 4. Quiz Time Most Popular Most Endorsed Earliest Adopter Most Connected Steven VanBelleghem Chris VanDoorslaer Wouter Beke Dirk Oosterlinck
  5. 5. LinkedIn Confidential ©2013 All Rights Reserved
  6. 6. 238,000,000+ registered members (as of August 1st 2013) 7M+ Canada 84M+ USA 13M+ Brazil 4M+ Australia 74M+ EMEA 21M+ India 2M+ South Africa 3M+ DACH 5M+ Italy 5M+ France 5M+ Spain 4M+ NL 12M + UK 1M+ UAE 42M+ APAC 2MBE
  7. 7. 238 million minds. One aspirational mindset. 1 – The Mindset Divide research study, TNS, September 2012 Top 3 types of content expected1 Spend Time Personal Networks Info on friends Info on personal interests Entertainment updates Invest Time Professional Networks Career info Updates on brands Current affairs 1 2 3 LinkedIn Confidential ©2013 All Rights Reserved
  8. 8. CEOs see social as facilitator to relationships LinkedIn Confidential ©2013 All Rights Reserved Partnerships Employees Customers SOCIAL
  9. 9. Sell Never make a cold call again Market Connect most effectively with professionals Hire Engage the world’s best passive talent The value we bring to your business
  10. 10. 10 Buyers Are Getting Savvier through decision making process 60% First contact with supplier Due diligence begins Purchase decision Consideration list formulated nn
  11. 11. 11 Content Marketing Growing in Prominence LinkedIn Confidential ©2013 All Rights Reserved 18.9% 2012 Focus nearly doubled 2013 State of Content Marketing Study – Feb 2013 eMarketer 34.8% 2013 n
  12. 12. LinkedIn Confidential ©2013 All Rights Reserved 12 LinkedIn has become the definitive professional publishing platform
  13. 13. We build relationships between brands and the world’s professionals to make them both more successful
  14. 14. Brands build relationships with the world’s professionals by using accurate targeting to deliver relevant content Target Publish Extend Target with accuracy to reach a high quality audience Publish relevant content in a professional context Extend through social sharing and extend quality traffic and data to your sites LinkedIn Confidential ©2013 All Rights Reserved
  15. 15. Groups Boston Consulting Top Consulting Firms Job Title Head of Online Channels Occupation Finance Director Function Finance Inferred Demo This is how we can reach your audience Company ING Industry Financial Size 5000+ LinkedIn Confidential ©2013 All Rights Reserved Name Lieven Hassaert Demographics Male Geo Brussels Connections 500+ Skills Ecommerce Strategy Business dev. Target
  16. 16. Publish with a Purpose using LinkedIn’s products LinkedIn Advertising Company Status Updates Content Ads LinkedIn Content Group Updates Custom API Solutions Off-Platform Branded Experiences Company Pages & Followers SlideShare Channels Groups Display Media Polls InMails Publish
  17. 17. Extend Engagement on and off LinkedIn Messaging on LinkedIn spreads throughout the professional network, and brands extend quality traffic and data from LinkedIn to their sites. Extend
  18. 18. 18 Example: Sponsored Polls Engage members and extract professional insight Receive timely intelligence from a targeted focus group Encourage interaction that fuels earned media Tailor the experience with ads displayed by user response
  19. 19. 19
  20. 20. The Belgium Market
  21. 21. 2mio registered members registered members (as of Sept 6th 2013) This represents 40% of the workforce* Source: LinkedIn Internal data *Source:CIA World Fact Book -The size of the Belgian workforce is approximately 5.055 million (2012 est.)
  22. 22. 1.6m + people visit LinkedIn on a monthly basis 6.7m + visits to LinkedIn on a monthly basis 28.5m + Page views on LinkedIn on a monthly basis Source: Quantcast August 2013 data
  23. 23. Source: BE:Europe 2012 Base: Belgium Data Only LinkedIn reaches a larger Director+ monthly audience than other publishers in Belgium *Net unduplicated Reach – Desktop 39% 2% 1% 1% Reaches 16% of Director+ audience on Tablet monthly Reaches 27% of Director+ audience on Mobile monthly
  24. 24. Source: LinkedIn Internal data Percentages only for active members in May 2013 • The European commission is the top institution with 80K+ followers • Janssen Pharma, AB-In-Ben, the European parliament and BNP Paribas are in the top – 5 with 18K+ followers 18K+ Belgian companies have a LinkedIn Company Page
  25. 25. Example Audience
  26. 26. 86K+ Belgian Decision Makers engage on LinkedIn monthly Source: LinkedIn Internal data Percentages only for active members in April 2013
  27. 27. Belgian Decision Makers work at top brands and institutions Source: LinkedIn Internal data Percentages only for active members in April 2013
  28. 28. Targeting : Directors and Above Geo: UK How do Belgian members engage with LinkedIn? Connect & Communicate 67% Network with other professionals Professional Insights 67% Stay up to date on industry discussions Source: LinkedIn Internal data Percentages only for active members in May 2013 Research People & Companies 80% Learn about what other colleagues & companies are doing
  29. 29. 1 in 3 Belgian members are joined a group Belgian members actively participate on LinkedIn
  30. 30. Belgian Decision Makers actively participate on LinkedIn
  31. 31. Sell Never make a cold call again Market Connect most effectively with professionals Hire Engage the world’s best passive talent Wouter Cappendijk http://www.linkedin.com/in/woutercappendijk Sven Duppen http://www.linkedin.com/in/svenduppen Arjen Soetekouw http://www.linkedin.com/in/arjenso Meet your local TEAM
  32. 32. MARKETING SOLUTIONS 32©2012 LinkedIn Corporation. All Rights Reserved. Thank you

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