Social Media, Crowdfunding and
Microvolunteering for Charities and Non-Profits
Presented by Paul Dombowsky
April 25, 2012
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 2
April 25, 2012
Today’s Hashtag
#CalgaryFC...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 3
April 25, 2012
TODAY’S AGENDA
• Introduct...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 4
April 25, 2012
Welcome
Why you’re here…
T...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 5
April 25, 2012
Welcome
Koodonation is the...
Social Media
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 6
April 25, 2012
Why engage in social media?
• Your donors & supporters are there.
• Your sponsors & media contacts use this tool.
• An add...
Digital communications tools to leverage the “real time” web.
• Facebook: The most popular social network
• Twitter: “Micr...
April 25, 2012
Over 50% of Canadians maintain
at least one social networking
profile.
62% of online Canadians aged
35 to 5...
Networks showing rapid growth in Canada ….
Twitter – 19%
LinkedIN – 14%
Canadians & Social Media
April 25, 2012
Canadians & Social Media
April 25, 2012
Women over 55 fastest
growing Facebook group –
quarterly increase of 175%
Women ar...
86% of Canadian social networkers are on Facebook!
Canadians & Social Media
April 25, 2012
Did You Know…
Of the over 500 m...
April 25, 2012
Facebook Timeline
• Introduced in 03/12
• Engaging cover image
• Pin posts to keep them at
the top for up t...
April 25, 2012
How are charities using social media?
92% of the “Top 50” nonprofits in the US
have at least one social med...
Most surveyed believe social media is an effective channel.
April 25, 2012
How are charities using social media?
Attitudes are
performance-based.
The majority have
accomplished a major
goal using social media.
April 25, 2012
Industry's...
April 25, 2012
Social Media & Fundraising Myths ...
April 25, 2012
Social Media & Fundraising Reality ...
70% of charities raising over $100k have
budgets of $5 million or mo...
April 25, 2012
Be Mindful of Where Funds Come From
Only 2.4% of non-profits were able to
raise over $10k on Facebook
(2010...
April 25, 2012
Online activists are
seven times more
likely to donate,
compared with
supporters who did
not previously tak...
April 25, 2012
Example 1
April 25, 2012
Example 2
April 25, 2012
April 25, 2012
Good Metrics
Which actions happen from traffic referred
by which channels? Track online and offline.
Track ...
3% to 6%
April 25, 2012
Conversion is Your Goal
April 25, 2012
Email Networks Important
Average charity has 1000 email addresses
for every 110 Facebook fans…
April 25, 2012
Drive Conversion to Action
April 25, 2012
Email to Twitter to Event
 Create consistent calls of action
 Prioritization of programs & objectives
 Avoid getting distracted by shiny objects
...
What is Trending?
April 25, 2012
April 25, 2012
1. Social Login
April 25, 2012
April 25, 2012
77% of social media users prefer social login
to traditional registration.
April 25, 2012
2. The Mobile Channel
Your supporters are
reading your
appeals on their
mobile devices.
They’ve been doing
...
April 25, 2012
Mobile Web
April 25, 2012
Mobile Apps
April 25, 2012
3. Gamification
April 25, 2012
April 25, 2012
1. Build a Social Media Policy
www.SocialMediaGovernance.com
2. Create a Social Media Calendar to organize activity
3. Rem...
Microvolunteering
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 41
April 25, 2012
KoodonationTM
What is Koodonation?
An Online Hub
Canada’s first, entirely online
microvolunteering
community.
Supports the work of not-f...
What is Microvolunteering?
Network-managed
A non-profit staffer posts tasks (online challenges) to the site. And as microv...
Some Examples.
The Launch of Microvolunteering.
Microvolunteering was pioneered by The Extraordinaries.
They launched Sparked.com in July...
How it works.
Individuals join
Koodonation as
microvolunteers.
Not-for-profit org.
register to Koodonation
as non-profits ...
What makes a good challenge?
… not-for-profit organizations?
- A low-maintenance way to get work
done by a huge pool of talented
volunteers;
- A unique...
50
Getting started
Getting started.
Step 1
Create an account.
Step 2
Post a challenge.
Step 3
Collect your results.
52
How it works
Once a challenge is up, the
community takes over and
posts answers to help
solve the challenge.
Microvolunteers are free
to respond to any
challenge that interests
them and matches their
skills.
And they can do it any
...
The responses are posted on
the wall of each challenge for
all to see and collaborate on.
Anyone who feels a microvoluntee...
It’s a two-way conversation.
BTW, microvolunteers love getting
feedback from the non-profits who
post the challenges.
And once a challenge
closes, don’t forget to thank
your microvolunteers!
58
So, is it working?
Our Launch, with the
Koodonation Challenge.
Koodonation was officially launched on October 13th, with the Koodonation
Chal...
Winners of the
Koodonation Challenge
Durham students were awarded a $20,000 contribution for the charity of their
choice, ...
Great interest from the
community.
- 94 online stories!
- 16 print stories!
- 9 radio segments!
- 2 TV segments!
Over 3,206 microvolunteers have
already registered on the site, and
the number grows everyday!
172 challenges have been
co...
koodonation.com
Webinar
http://youtu.be/oQzQUGuuahA
Crowdfunding
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 64
April 25, 2012
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 65
April 25, 2012
What is Crowdfunding?
So ...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 66
April 25, 2012
What is Fundchange?
Fundc...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 67
April 25, 2012
Crowdfunding - What do yo...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 68
April 25, 2012
The Year Behind
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 69
April 25, 2012
The Year Ahead
• More wor...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 70
April 25, 2012
Benefits & Challenges
• I...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 71
April 25, 2012
Integrating Crowdfunding ...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 72
April 25, 2012
Donor Generations
Millenn...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 73
April 25, 2012
Where Donors Are Giving
0...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 74
April 25, 2012
Online Giving
“Fundraisin...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 75
April 25, 2012
Who is your Crowd?
Donors...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 76
April 25, 2012
Projects or Doable Asks
•...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 77
April 25, 2012
Example: Fundchange – Can...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 78
April 25, 2012
No restrictions on who po...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 79
April 25, 2012
No restrictions on who po...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 80
April 25, 2012
Example: CrowdRise (US)
N...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 81
April 25, 2012
Resources
• Donor stats, ...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 82
April 25, 2012
Announcement #1!
Fundchan...
Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 83
April 25, 2012
Announcement #2!
Receive ...
THANK YOU!
SLIDES WILL BE ON SLIDESHARE SHORTLY
Paul Dombowsky
Fundchange | Ideavibes
+1.613.878.1681
paul@fundchange.com
...
Upcoming SlideShare
Loading in...5
×

Calgary Workshop - Social Media, Fundchange and Koodonation

872

Published on

This presentation was used at a workshop

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
872
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Gigya stat
  • http://www.youtube.com/watch?v=8VMpx5oCYYY&feature=share
  • Not a listing of opportunities.A list of what you can actually do, right there and now.
  • Founded in July of 2008 as a for-profit social enterprise (and a certified B Corporation).Time spent online is humongous… thisinspired The Extraordinaries into finding a way to fit volunteerism into the kind of time we spend on FacebookSparked.com, launched a mobile app in 2009 and currently has 350,000 users, the web platform is being used by companies such as Google, Kraft, SAP, U.S. State Department for internal CSR initiatives.And it now powers Koodonation.com
  • Post online challenges = type in what your need is.That requests makes its way to the network of microvolunteers, who then post ideas and answers to help you out.
  • WebsitereviewsWays to improveyour newsletterCopy youneedtranslated
  • SIMPLE!!Step 1 – create an accountBlue button for non-profits!what cause best representsyourorganizationWhatskillsyou are looking forChoose to sign up usingyourFacebookcredentials or your email address**Make sure to fill out your profile and upload a photo for your non-profit and yourself. People are more likely to givetheir time for freeStep 2 – click post a challengeGettaken to a page to help yougetworkinto the systemPrewrittentemplates or createyourownSmall summary, skillsyourequire, how manydaysyouwant the challenge to be up.Then POSTSimple, easy and quick.
  • Show visual of the non-profitMissing non-profit descriptionBrief description of the workthey are seeking to getdoneWhere the microvolunteerscanstarthelping.
  • When volunteers register, they too selected their skills and interest.So Koodonation matches the challenges that best fit them.Please note thatthisis a reallyeasyprocess and typicallytakeslessthan five minutes
  • Twoways to thank the microvolunteers:A simple thankyou note thatgetsposted. Makes the microvolunteersfeelgreat to seeyouappreciated the time theyspent on your challenge.Select up to 2 microvolunteerswhowere instrumental in helpingyou in your challenge and givethem an award of excellence.
  • While an online community, having the Koodonation Challenge helped spread the word and get people aware of what microvolunteering is and how easy it is.The Koodonation Launch generated amazing results: Over 26 million audience impressions!
  • The great thing about microvolunteering is the connection between the real world and online world.It’s all done online and in your own time but microvolunteers are helping the real world experience and efforts of non-profits all across the country.
  • Embracing the online generation by using crowdsourcing and microvolunteering is for sure a great way to get people to volunteer.It does not replace traditional volunteering, but it sure complements it and encourages our community to get involved.And at the end of the day, that’s what’s so great about it.
  • Calgary Workshop - Social Media, Fundchange and Koodonation

    1. 1. Social Media, Crowdfunding and Microvolunteering for Charities and Non-Profits Presented by Paul Dombowsky April 25, 2012
    2. 2. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 2 April 25, 2012 Today’s Hashtag #CalgaryFCwkshop
    3. 3. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 3 April 25, 2012 TODAY’S AGENDA • Introduction to Workshop • Social Media for Charities and Non-Profits • Crowdfunding for Charities and Non-Profits • Microvolunteering • Closing Remarks • Door Prize Draw
    4. 4. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 4 April 25, 2012 Welcome Why you’re here… Today’s workshop will look at: • Social media and its impact on fundraising and volunteer recruitment efforts • Crowdsourcing and Crowdfunding - what are they and how can you use them • Fundchange.com - what is it, how can you participate, and lessons from our first year • Koodonation.com - what is it and how can you take advantage of its community of microvolunteers • Crowdfunding / project based fundraising – opportunities and things to watch for • Options for engaging a new generation of donors • AND – provide an opportunity to hear from you
    5. 5. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 5 April 25, 2012 Welcome Koodonation is the first ever Canadian online microvolunteering community. Koodonation has been launched and operates as a charitable, not-for-profit initiative by Koodo Mobile Fundchange is one of Canada’s first crowdfunding sites for charities, non-profits and arts groups to fund change in our communities - one project at a time. Ideavibes has developed a hosted crowd engagement platform that allows organizations to run crowdsourcing or crowdfunding initiatives or campaigns on their own website.
    6. 6. Social Media Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 6 April 25, 2012
    7. 7. Why engage in social media? • Your donors & supporters are there. • Your sponsors & media contacts use this tool. • An additional channel for brand extension. • Competing organizations may acquire market share in your space. April 25, 2012
    8. 8. Digital communications tools to leverage the “real time” web. • Facebook: The most popular social network • Twitter: “Micro-blogging” tool • Blogging: Platforms like Wordpress, Tumblr, Blogger • LinkedIN: Groups & pages for professionals Foursquare: Geo-location tool • YouTube: Canada is online video's largest market! • Pinterest: Virtual Pinboard that lets you organize and share the things of interest to you on the web. • Google+: Social networking tool (#2?) April 25, 2012
    9. 9. April 25, 2012 Over 50% of Canadians maintain at least one social networking profile. 62% of online Canadians aged 35 to 54 have a social profile. Canadians & Social Media
    10. 10. Networks showing rapid growth in Canada …. Twitter – 19% LinkedIN – 14% Canadians & Social Media April 25, 2012
    11. 11. Canadians & Social Media April 25, 2012 Women over 55 fastest growing Facebook group – quarterly increase of 175% Women are more likely than men to visit social networking sites more than once a day.
    12. 12. 86% of Canadian social networkers are on Facebook! Canadians & Social Media April 25, 2012 Did You Know… Of the over 500 million people on Facebook, more than 250 million access it through a mobile device! Did You Know… The introduction of the Like Button increased referred traffic to blogs by 50%
    13. 13. April 25, 2012 Facebook Timeline • Introduced in 03/12 • Engaging cover image • Pin posts to keep them at the top for up to 7 days • Highlighting stretches your posts to the width of your timeline • Draw attention to content • See snapshots of activity in Admin Panel • Add historical content – when your organization was created, major milestones so your timeline reflects actual history and not Facebook history
    14. 14. April 25, 2012 How are charities using social media? 92% of the “Top 50” nonprofits in the US have at least one social media presence on their homepage.
    15. 15. Most surveyed believe social media is an effective channel. April 25, 2012 How are charities using social media?
    16. 16. Attitudes are performance-based. The majority have accomplished a major goal using social media. April 25, 2012 Industry's attitude towards social media
    17. 17. April 25, 2012 Social Media & Fundraising Myths ...
    18. 18. April 25, 2012 Social Media & Fundraising Reality ... 70% of charities raising over $100k have budgets of $5 million or more. Only 0.4% of organizations raised over $100k through Facebook.
    19. 19. April 25, 2012 Be Mindful of Where Funds Come From Only 2.4% of non-profits were able to raise over $10k on Facebook (2010 Forrester) 80% raised $0 from YouTube, LinkedIn, Flickr. Online is currently 10-14% of all fundraising
    20. 20. April 25, 2012 Online activists are seven times more likely to donate, compared with supporters who did not previously take an online action for a cause. Positive News Online donation is the fastest growing giving channel and is least expensive. Direct Mail - cost to raise $1.00 from NEW donor $1.25 Online – cost is $0.07
    21. 21. April 25, 2012 Example 1
    22. 22. April 25, 2012 Example 2
    23. 23. April 25, 2012
    24. 24. April 25, 2012 Good Metrics Which actions happen from traffic referred by which channels? Track online and offline. Track over time as well.
    25. 25. 3% to 6% April 25, 2012 Conversion is Your Goal
    26. 26. April 25, 2012 Email Networks Important Average charity has 1000 email addresses for every 110 Facebook fans…
    27. 27. April 25, 2012 Drive Conversion to Action
    28. 28. April 25, 2012 Email to Twitter to Event
    29. 29.  Create consistent calls of action  Prioritization of programs & objectives  Avoid getting distracted by shiny objects  Follow a planned editorial calendar as with DM April 25, 2012 Best Practices
    30. 30. What is Trending? April 25, 2012
    31. 31. April 25, 2012 1. Social Login
    32. 32. April 25, 2012
    33. 33. April 25, 2012 77% of social media users prefer social login to traditional registration.
    34. 34. April 25, 2012 2. The Mobile Channel Your supporters are reading your appeals on their mobile devices. They’ve been doing it for a while now…
    35. 35. April 25, 2012 Mobile Web
    36. 36. April 25, 2012 Mobile Apps
    37. 37. April 25, 2012 3. Gamification
    38. 38. April 25, 2012
    39. 39. April 25, 2012
    40. 40. 1. Build a Social Media Policy www.SocialMediaGovernance.com 2. Create a Social Media Calendar to organize activity 3. Remember your Brand 4. Decide how you speak through social media One Common Voice Individual Voices 5. Building Community with compelling content leads to donations 6. Tap into the power of the crowd – make it easy for sharing and peer-to-peer activity to happen April 25, 2012 Social Media Top 6 Tips
    41. 41. Microvolunteering Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 41 April 25, 2012
    42. 42. KoodonationTM
    43. 43. What is Koodonation? An Online Hub Canada’s first, entirely online microvolunteering community. Supports the work of not-for-profit organizations. Encourages community engagement. Provides an alternative way to volunteer, perfect for the online generation.
    44. 44. What is Microvolunteering? Network-managed A non-profit staffer posts tasks (online challenges) to the site. And as microvolunteers post all of their ideas and responses, the community provides added value in rating the responses and helping non-profits decide which solutions are best. Bite-sized Tasks from the non-profits are broken into small-ish pieces, so they’re quick and easy to solve for the microvolunteer, yet helpful for the non-profit. Convenient It’s online volunteerism that fits into the individual’s schedule. And it’s all done online so individuals can also volunteer from anywhere – even their couch! Crowdsourced Anyone and everyone across the country can help.
    45. 45. Some Examples.
    46. 46. The Launch of Microvolunteering. Microvolunteering was pioneered by The Extraordinaries. They launched Sparked.com in July of 2008. TedxNASA – Ben Rigby – Microvolunteering – Giving Back for Busy People (Crowdsourcing + Volunteering) * Online Innovative combination allowing busy people to give back. =
    47. 47. How it works. Individuals join Koodonation as microvolunteers. Not-for-profit org. register to Koodonation as non-profits . The non-profits post challenges. Microvolunteers then contribute to the challenges that correspond to their skills and interests.
    48. 48. What makes a good challenge?
    49. 49. … not-for-profit organizations? - A low-maintenance way to get work done by a huge pool of talented volunteers; - A unique opportunity to save money by getting work done for free. - A way to raise awareness of your cause with many new supporters. - Convenient and simple to use. What’s in it for… … for volunteers? - Makes it easy for busy people to fit volunteerism into their schedule. - Is an entirely online form of volunteering that allows volunteers to lend their skills whenever and wherever they have time. - Makes volunteering simple with no requirements for travel. - Offers volunteers a way to contribute in areas that are of most interest to them.
    50. 50. 50 Getting started
    51. 51. Getting started. Step 1 Create an account. Step 2 Post a challenge. Step 3 Collect your results.
    52. 52. 52 How it works
    53. 53. Once a challenge is up, the community takes over and posts answers to help solve the challenge.
    54. 54. Microvolunteers are free to respond to any challenge that interests them and matches their skills. And they can do it any time, anywhere.
    55. 55. The responses are posted on the wall of each challenge for all to see and collaborate on. Anyone who feels a microvolunteer gave a really good answer can give that person a ‘Thumbs up’!
    56. 56. It’s a two-way conversation. BTW, microvolunteers love getting feedback from the non-profits who post the challenges.
    57. 57. And once a challenge closes, don’t forget to thank your microvolunteers!
    58. 58. 58 So, is it working?
    59. 59. Our Launch, with the Koodonation Challenge. Koodonation was officially launched on October 13th, with the Koodonation Challenge. Celebrities acted as judges and Koodonation Ambassadors MTV Live Co-host Sheena Snively, Jeremy Taggert from Our Lady Peace, Daniel Johnson from Stereos, Toronto Argonaut Mike Bradwell, and leading Canadian Blogger Casie Stewart.
    60. 60. Winners of the Koodonation Challenge Durham students were awarded a $20,000 contribution for the charity of their choice, The Grandview Children's Centre.
    61. 61. Great interest from the community. - 94 online stories! - 16 print stories! - 9 radio segments! - 2 TV segments!
    62. 62. Over 3,206 microvolunteers have already registered on the site, and the number grows everyday! 172 challenges have been completed to date by the microvolunteers. Ushering in a new way of volunteering. Over 220 non-profits are members of the community.
    63. 63. koodonation.com Webinar http://youtu.be/oQzQUGuuahA
    64. 64. Crowdfunding Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 64 April 25, 2012
    65. 65. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 65 April 25, 2012 What is Crowdfunding? So many definitions … According to Wikipedia – crowdfunding describes the collective cooperation, attention and trust by people who network and pool their money and other resources together, usually via the Internet, to support efforts initiated by other people or organizations. Crowd funding occurs for any variety of purposes,[1] from disaster relief to citizen journalism to artists seeking support from fans, to political campaigns, to funding a startup company, movie [2] or small business[3] or creating free software. Crowdfunding is Crowdsourcing for $
    66. 66. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 66 April 25, 2012 What is Fundchange? Fundchange is a crowdfunding initiative brought to you by Ideavibes and sponsored by TELUS. The site is powered by a socially innovative web application by Ideavibes designed to tap into the wisdom and generosity of the crowd to raise funds for Canadian charities to make change happen one project at a time. Fundchange is crowdfunding for CDN Charities & NFPs
    67. 67. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 67 April 25, 2012 Crowdfunding - What do you need? • A crowd • Business challenge / problem / question you want answered – ideas • A process and tool for engagement • Trust and commitment in your crowd to take action • Key performance indicators – what does success look like? • Proof of action – your crowd wants to see what happened Fundchange is facilitating the activity of the crowd – and building a crowd
    68. 68. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 68 April 25, 2012 The Year Behind
    69. 69. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 69 April 25, 2012 The Year Ahead • More workshops – these continue to be popular • Grow corporate sponsorship for Fundchange • Work with cities and large organizations to create their own Fundchange initiatives • IE. City of Chicago could have a city specific site for local charities and non-profits • Exploring how to help social enterprises Fundchange is working to build its funder base and awareness
    70. 70. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 70 April 25, 2012 Benefits & Challenges • It’s social – the crowd promotes projects it likes • It’s social – the crowd won’t promote projects that aren’t shareable • Success comes to those that actively build a crowd • A challenge for organizations new to social media • It’s the free market at work • It’s the free market at work • Build stickiness to the project • Need to pay attention to write-up to inspire funders & actively promote
    71. 71. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 71 April 25, 2012 Integrating Crowdfunding into Your Organization • Crowdfunding success comes quickest to organizations that are social –media- aware and engaged. If your organization is not yet social media-enabled, it will take time and human and financial resources to do so. • Because your efforts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organization strategically manages and promotes its brand online. • Make sure your target audience is online and will give online • If you opt to post your projects on established crowdfunding sites, do your homework – be careful of the company you keep.
    72. 72. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 72 April 25, 2012 Donor Generations Millennials (born ’91 and after) - ? Gen Y (born ’81-’91) – Average Donation $325 Gen X (born ’65-’80) – Average Donation $549 Boomers (born ’46-’64) – Average Donation $725 Civics (born ’45 or earlier) – Average Donation $833
    73. 73. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 73 April 25, 2012 Where Donors Are Giving 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% Checkout Donation Fundraising Event Tribute Gift Charity Gift Shop Online via Website Mailed Gift Monthly Debit In Lieu of Gift Phone Third Party Vendor SMS Social Network Site
    74. 74. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 74 April 25, 2012 Online Giving “Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”- a research paper from 2009 by Cornerstone Group of Companies shows: Donors who make their first gift to an organization online as opposed to via direct mail have a much higher average gift $73 vs. $36 There are now more than 4 times the number of new donors, per organization, from online initiatives than 5 years ago (9M to 40M).”
    75. 75. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 75 April 25, 2012 Who is your Crowd? Donors Prospects Event Attendees Mailing Lists Donors’ Network Prospects’ Network Event Attendees’ Network Mailing List’s Network The crowd you know The crowd you don’t know Social Media Makes the Connection
    76. 76. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 76 April 25, 2012 Projects or Doable Asks • Easier for many people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’ • Examples: • Piece of medical equipment • Stream revitalization • Education program • Conference attendance • Sports equipment for a couple kids
    77. 77. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 77 April 25, 2012 Example: Fundchange – Canada Only Not ‘all or nothing’ – after 21 days a project can be removed Costs: $99 + hst to join includes 2 postings 3.9% processing fee
    78. 78. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 78 April 25, 2012 No restrictions on who posts projects or the type of projects. Funding is all or nothing Costs: 3% Fee on money raised Example: SPONSUME - UK
    79. 79. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 79 April 25, 2012 No restrictions on who posts projects or the type of projects. Funding is all or nothing Costs: 3% Fee on money raised Example: Please Fund Us (UK)
    80. 80. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 80 April 25, 2012 Example: CrowdRise (US) No restrictions on who posts projects or the type of projects. Funding is all or nothing Costs: 3% Fee on money raised
    81. 81. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 81 April 25, 2012 Resources • Donor stats, etc. came from “The Next Generation of Canadian Giving” – Nov. 2010 – by Vinay Bhagat, et al • “The Wisdom of Crowds” – book by James Surowiecki • “Crowdsourcing” – book by Jeff Howe • “Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”, a research paper released in 2009 by Cornerstone Group of Companies • Crowdfunding Whitepapers at www.ideavibes.com
    82. 82. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 82 April 25, 2012 Announcement #1! Fundchange TELUS Matching Campaign - April 2012 Fundchange and TELUS are celebrating the one year anniversary of Fundchange with a Spring Matching Campaign targeted at new members – especially from the west. • First two new projects to get fully funded on Fundchange in the month of May, will receive up to $5000 in matching funds from TELUS • Total funding by TELUS: $10,000 • Organizations that have received matching funds from TELUS before are not eligible.
    83. 83. Social Media, Crowdfunding and Microvolunteering for Charities & Non-Profits | 83 April 25, 2012 Announcement #2! Receive New E-book on Social Media for you and your crowd • Fundchange and Social Media Educator, Rebecca Coleman have teamed up to provide all workshop attendees and new organizations that join Fundchange the new eBook "Social Media for Charities and Non-Profits” • Purchase for $11.95 here: http://www.rebeccacoleman.ca/nfp_e-book/
    84. 84. THANK YOU! SLIDES WILL BE ON SLIDESHARE SHORTLY Paul Dombowsky Fundchange | Ideavibes +1.613.878.1681 paul@fundchange.com @fundchange Jennifer Robertson Koodo jennifer.robertson@koodo.com @koodo
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×