Ideavibes Social Media and Crowdfunding_Apr19_2011_Workshop
Social Media and<br />Crowdfunding<br />Paul Dombowsky – Kelly Rusk – Keenan Wellar<br />
Workshop Overview<br />Time: 8:30 to 11:00<br />Speakers: Paul Dombowsky<br /> Founder and ceo of Ideavibes / Fundchange<br /> Kelly Rusk - ThornleyFallis<br /> Keenan Wellar - LiveWorkPlay<br />Shannon Gorman - TELUS<br />2<br />
Agenda<br />8:35Introductions<br />8:50Kelly Rusk - Social Media Primer<br />9:30Crowdfunding- Paul Dombowsky<br /> What is it and how can you use it?<br />Options for engaging a new generation of donors<br /> Project based or ‘doable ask’ focused fundraising<br />10:00Fundchange.com – What is it and how can you participate?<br />10:20 Keenan Wellar – Live Work Play<br />10:40 General Questions and Wrap-up<br />3<br />
Crowdfunding - What do you need?<br /><ul><li> A crowd
Business challenge / problem / question you want answered – ideas
Online Giving<br />“Fundraising Trends and Challenges in the Canadian Direct Marketing Sector”- a research paper from 2009 by Cornerstone Group of Companies shows:<br /><ul><li>Donors who make their first gift to an organization online as opposed to via direct mail have a much higher average gift </li></ul> $73 vs. $30<br /><ul><li>There are now more than 4 times the number of new donors, per organization, from online initiatives than 5 years ago (9M to 40M).”</li></ul>7<br />
Who is your crowd?<br />The crowd you know The crowd you don’t know<br />Social Media Makes the Connection<br />8<br />
Projects or Doable Asks<br />Easier for most people to wrap their head around a smaller project as opposed to a ‘cure’ or a ‘hospital wing’<br />Examples:<br />Piece of medical equipment<br />Stream revitalization<br />Education program<br />Conference attendance<br />Sports equipment for a couple kids<br />9<br />
Need to pay attention to write-up to inspire funders</li></ul>12<br />
Integrating Crowdfunding into Your Organization<br />Things to keep in mind:<br /> <br /><ul><li>Crowdfunding success comes quickest to organizations that are social –media-aware and engaged. If your organization is not yet social media-enabled, it will take time and human and financial resources to do so.
Because your efforts are only as good as the crowd you are able to mobilize to your cause, it makes sense that your organization strategically manages and promotes its brand online.
Make sure your target audience is online and will give online
If you opt to post your projects on established crowdfundingsites, do your homework – be careful of the company you keep. </li></ul>13<br />
Resoruces<br /><ul><li>Donor stats, etc. came from “The Next Generation of Canadian Giving” – Nov. 2010 – by VinayBhagat, et al
“The Wisdom of Crowds” – book by James Surowiecki