Bringing people together, one group at a time.By: Praneeth Denduluri, Shashank Bhargava, PraveenPrabhu
COMPANY PURPOSE Establish a group centered collaboration platform that will make the art ofcollaborating with existing groups of people more engaging and effective. We initially would like to spread this product around colleges and educationalinstitutions to establish traction. We have hopes of expanding our barriers to other types of groups in the future;such as study groups, relatives, or even board members of a nonprofit.
PROBLEM Effective group collaboration on popular social sites such as Facebook andTwitterare heavily distracting and ineffective because of the loud noise and multitude offocuses these sites have. As founders, we personally experienced a hard time collaborating with our groupson Facebook as very little group activity took place which led to uncertainty whenimportant days came around. This problem is currently addressed in multiple ways such as Facebook, Googlegroups andYahoo Groups. Collaboration over such noisy sites is difficult and our solution removes that andfocuses on bringing people together.
SOLUTION We feel we will offer a new innovative way for groups to collaborate as it willincorporate many exciting features to promote group collaboration. With our vision, we feel we are offering a more engaging experience than emailand a less distracting one than a prominent social networking site. We are confident in the future that we can attract all types of groups ranging froma project team at a company to a local hangout group.
SOLUTION, CONT. Right now, we just have a visual prototype outlining what we want to do. Have not started making the product yet, but have garnered heavy interest from arenowned tech. consulting firm named Sphere Inc. In order to develop this product, we need money to pay the developers.
WHY NOW? Over the past decade or so, most sites related to us have focused on the personalsocial networking experience. All current solutions include options to use group collaboration, but don’temphasize it well enough. Now would be the best time to make this so it can add that group social elementto the social networking marketplace. As a general time period outline of social networking, we would spark a newtrend. From personal group.
MARKET SIZE Initially, we want to target colleges and related educational institutions. A respectable market at first because group collaboration is heavily relied on incollege and education in general. As stated before, we are confident we can expand our market size after we cansome traction with our target market.
COMPETITION Our competitors: Facebook groups, Meetup groups, Google &Yahoo Groups,Email. Competitive advantages over Facebook groups: Features focused on sparkinggroup collaboration, less distracting platform for groups to collaborate. Over Meetup: Not meeting unknown people, simpler interface Over Google &Yahoo: More engaging experience, more features Over Email: More engaging, more social related features Unlike Facebook groups, Meetup, Google groups, or email, we provide tools toincrease collaboration and simplify management of existing groups andaggregates.We strive to do this by incorporating features that spark groupdiscussion, interaction, and organization. Our long term vision is to expand andget every type of group to use this product.
PRODUCT Right now we are focused on the MinimalViable Product, but once we release andinterpret customer behavior, we can make necessary updates and changes. Development roadmap: In general, we want to continue making this easier to useand more engaging. Maybe incorporate more group related features along theway. If you would like to see our visual design, please contact us firstname.lastname@example.org.
BUSINESS MODEL Revenue Model: Either freemium or Ad model, we are unsure.We hope to clearour uncertainty through your professional experience and mentorship. Pricing: For now, free. Most other social network related sites are free, so we wantto follow that same trend. Average account size/Lifetime value:Although we don’t have specific numbers towork with, we believe we will have a high retention rate and a high lifetime valuein our customers.We think we can establish a high volume of users. Hopefully,soon through some mentorship, we can figure out actual statistical values. Sales/distribution model:Visiting localYMCA’s, word of mouth, crowdfunding,Facebook andTwitter pages, outreaching. Customer/Pipeline List: College/educational groups at first and then expansionthrough marketing techniques.
DONATIONS We believe we have a great vision and that our company can be worth a lot if wetake the right steps, but we will need money to progress. Help a team of incoming college students achieve their vision by donating somemoney to our crowdfunding campaign. Every little bit helps! We will reward our donators by embracing them on our website thanking them,and potentially reward even more! If you are unable to donate, please do try to help us spread the word by tellingsome of your family and friends. Please like us on Facebook at facebook.com/pariter1 Thank you!