More Related Content Similar to Why Your Business Needs to Get Visual (20) Why Your Business Needs to Get Visual1. Why Your Business Needs
to Get
Visual
Copyright © 2013 re:DESIGN. All rights reserved.
2. Communications and
the way we digest information
are going through
nothing short of a sea change.
•
The shift to the visual is evident
everywhere we look, in all media.
•
Visual content is the perfect answer
for our hurried schedules and
busy, hyper-engaged lives.
Copyright © 2013 re:DESIGN. All rights reserved.
4. Visuals are social —
they stimulate conversation
and play well with today’s
social platforms.
•
Facebook, Twitter, Google+ and
even LinkedIn are becoming
more visually-oriented.
•
Pinterest and Instagram
are built entirely around visuals.
Copyright © 2013 re:DESIGN. All rights reserved.
7. Snackable content is
quickly and easily understood.
•
Visual “sound bytes”
are the perfect meal-on-the-go.
•
Visuals satisfy our
short attention spans
and distracted lives.
Copyright © 2013 re:DESIGN. All rights reserved.
8. an desc
th
r
e
Textual DescriptioN:
A closed plane curve
consisting of all points
at a given distance
from a point within it
called the center.
h easier
to
uc
it. It is m
e
ib
Copyright © 2013 re:DESIGN. All rights reserved.
ow a cir
cl
sh
10. “
“
A post that includes
an album or picture
receives 120-180%
more engagement.
Ekaterina Walter, Social Media Examiner
Photos are
twice as likely to be
shared on Facebook as
text-based posts.
MandLoys.com
Copyright © 2013 re:DESIGN. All rights reserved.
11. If people like what they see,
they’ll be more likely to share your content,
exposing your business to new markets.
•
The more sharing, the more engaging —
and only good things can come from that.
•
Service this need to share and you are
helping while you are promoting.
A social good, marketing win-win.
Copyright © 2013 re:DESIGN. All rights reserved.
13. Neurological studies prove that
visuals light up those parts of our brains
responsible for our deepest feelings.
•
They tap into our most primitive selves
and inspire powerful emotions.
•
Trigger that and you’ve tapped into
forming memories and bonds that last.
Copyright © 2013 re:DESIGN. All rights reserved.
14. “
“
“
The brain processes
visual information
60,000 times
faster than text.
3M Corporation, 2001
65%
93%
of communication
is nonverbal.
Psychologist Albert Mehrabian
of the population are
visual learners.
Kranzler, 1999
Copyright © 2013 re:DESIGN. All rights reserved.
16. Once someone is
emotionally vested in your business,
the broader story can be told.
•
You need to open the door
before you can walk through it.
•
Visuals are not frivolous —
they capture our attention and then
point the way to more content.
Copyright © 2013 re:DESIGN. All rights reserved.
18. Never underestimate
the opinions formed in those
first precious seconds.
•
Whether we want to admit it or not,
we do judge a book by its cover.
Copyright © 2013 re:DESIGN. All rights reserved.
20. The same way people are
naturally attracted to beauty and positivity,
we are also attracted to visuals.
•
They excite us, they inspire us,
they soothe us, and they engage us.
•
We pay attention to them,
believe them, and remember them.
Copyright © 2013 re:DESIGN. All rights reserved.
23. Visuals can be easily seen
and understood on small screens,
which make up more and more
of our digital interactions.
•
Reading is especially difficult
on mobile devices.
•
Visuals are the perfect solution for
communicating quickly and viscerally.
Copyright © 2013 re:DESIGN. All rights reserved.
27. Make Your Business
CreatingSing of distinction
brands
by intersecting business with
With Design
design strategies that reach, engage
PAUL BIEDERMANN, Creative Director/Owner
and inspire people to action.
www.redesign2.com | redesign2@optimum.net
Copyright © 2013 re:DESIGN. All rights reserved.
Photos courtesy of Stock.xchng, iStock and Michel Roy/Creative Commons.