Why Your Business Needs
to Get

Visual
Copyright © 2013 re:DESIGN. All rights reserved.
Communications and
the way we digest information
are going through
nothing short of a sea change.
•
The shift to the visua...
1

1

The online world
revolves around visuals.
Copyright © 2013 re:DESIGN. All rights reserved.
Visuals are social —
they stimulate conversation
and play well with today’s
social platforms.
•
Facebook, Twitter, Google+...
1

2

Visuals
get all the attention!

Copyright © 2013 re:DESIGN. All rights reserved.
1

3

only healthier.
Copyright © 2013 re:DESIGN. All rights reserved.
Snackable content is
quickly and easily understood.
•
Visual “sound bytes”
are the perfect meal-on-the-go.
•
Visuals satis...
an desc
th
r
e

Textual DescriptioN:

A closed plane curve
consisting of all points
at a given distance
from a point withi...
We love to
1

4

share visuals!
Copyright © 2013 re:DESIGN. All rights reserved.
“

“

A post that includes
an album or picture
receives 120-180%
more engagement.
Ekaterina Walter, Social Media Examiner
...
If people like what they see,
they’ll be more likely to share your content,
exposing your business to new markets.
•
The m...
1

5

Visuals

have the ability to
shake us to our core.
Copyright © 2013 re:DESIGN. All rights reserved.
Neurological studies prove that
visuals light up those parts of our brains
responsible for our deepest feelings.
•
They ta...
“
“
“

The brain processes
visual information

60,000 times
faster than text.
3M Corporation, 2001

65%

93%

of communica...
1

6

Visuals

are the gateway to
deeper understanding.

Copyright © 2013 re:DESIGN. All rights reserved.
Once someone is
emotionally vested in your business,
the broader story can be told.
•
You need to open the door
before you...
1

7

First impressions
are the first step to

lasting impressions.
Copyright © 2013 re:DESIGN. All rights reserved.
Never underestimate
the opinions formed in those
first precious seconds.
•
Whether we want to admit it or not,
we do judge...
1

8

happy.
Visuals make us

Copyright © 2013 re:DESIGN. All rights reserved.
The same way people are
naturally attracted to beauty and positivity,
we are also attracted to visuals.
•
They excite us, ...
1

9

Visuals make us do stuff.
Copyright © 2013 re:DESIGN. All rights reserved.
1

10

Visuals are… visible.
Copyright © 2013 re:DESIGN. All rights reserved.
Visuals can be easily seen
and understood on small screens,
which make up more and more
of our digital interactions.
•
Rea...
1

11

Visuals are universal.
Copyright © 2013 re:DESIGN. All rights reserved.
United States

Paraguay

Guam

This visual means

good times
in any language.

Copyright © 2013 re:DESIGN. All rights rese...
1

12

Visuals
show us the way.

Copyright © 2013 re:DESIGN. All rights reserved.
Make Your Business
CreatingSing of distinction
brands
by intersecting business with
With Design
design strategies that rea...
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Why Your Business Needs to Get Visual

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Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.

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Why Your Business Needs to Get Visual

  1. 1. Why Your Business Needs to Get Visual Copyright © 2013 re:DESIGN. All rights reserved.
  2. 2. Communications and the way we digest information are going through nothing short of a sea change. • The shift to the visual is evident everywhere we look, in all media. • Visual content is the perfect answer for our hurried schedules and busy, hyper-engaged lives. Copyright © 2013 re:DESIGN. All rights reserved.
  3. 3. 1 1 The online world revolves around visuals. Copyright © 2013 re:DESIGN. All rights reserved.
  4. 4. Visuals are social — they stimulate conversation and play well with today’s social platforms. • Facebook, Twitter, Google+ and even LinkedIn are becoming more visually-oriented. • Pinterest and Instagram are built entirely around visuals. Copyright © 2013 re:DESIGN. All rights reserved.
  5. 5. 1 2 Visuals get all the attention! Copyright © 2013 re:DESIGN. All rights reserved.
  6. 6. 1 3 only healthier. Copyright © 2013 re:DESIGN. All rights reserved.
  7. 7. Snackable content is quickly and easily understood. • Visual “sound bytes” are the perfect meal-on-the-go. • Visuals satisfy our short attention spans and distracted lives. Copyright © 2013 re:DESIGN. All rights reserved.
  8. 8. an desc th r e Textual DescriptioN: A closed plane curve consisting of all points at a given distance from a point within it called the center. h easier to uc it. It is m e ib Copyright © 2013 re:DESIGN. All rights reserved. ow a cir cl sh
  9. 9. We love to 1 4 share visuals! Copyright © 2013 re:DESIGN. All rights reserved.
  10. 10. “ “ A post that includes an album or picture receives 120-180% more engagement. Ekaterina Walter, Social Media Examiner Photos are twice as likely to be shared on Facebook as text-based posts. MandLoys.com Copyright © 2013 re:DESIGN. All rights reserved.
  11. 11. If people like what they see, they’ll be more likely to share your content, exposing your business to new markets. • The more sharing, the more engaging — and only good things can come from that. • Service this need to share and you are helping while you are promoting. A social good, marketing win-win. Copyright © 2013 re:DESIGN. All rights reserved.
  12. 12. 1 5 Visuals have the ability to shake us to our core. Copyright © 2013 re:DESIGN. All rights reserved.
  13. 13. Neurological studies prove that visuals light up those parts of our brains responsible for our deepest feelings. • They tap into our most primitive selves and inspire powerful emotions. • Trigger that and you’ve tapped into forming memories and bonds that last. Copyright © 2013 re:DESIGN. All rights reserved.
  14. 14. “ “ “ The brain processes visual information 60,000 times faster than text. 3M Corporation, 2001 65% 93% of communication is nonverbal. Psychologist Albert Mehrabian of the population are visual learners. Kranzler, 1999 Copyright © 2013 re:DESIGN. All rights reserved.
  15. 15. 1 6 Visuals are the gateway to deeper understanding. Copyright © 2013 re:DESIGN. All rights reserved.
  16. 16. Once someone is emotionally vested in your business, the broader story can be told. • You need to open the door before you can walk through it. • Visuals are not frivolous — they capture our attention and then point the way to more content. Copyright © 2013 re:DESIGN. All rights reserved.
  17. 17. 1 7 First impressions are the first step to lasting impressions. Copyright © 2013 re:DESIGN. All rights reserved.
  18. 18. Never underestimate the opinions formed in those first precious seconds. • Whether we want to admit it or not, we do judge a book by its cover. Copyright © 2013 re:DESIGN. All rights reserved.
  19. 19. 1 8 happy. Visuals make us Copyright © 2013 re:DESIGN. All rights reserved.
  20. 20. The same way people are naturally attracted to beauty and positivity, we are also attracted to visuals. • They excite us, they inspire us, they soothe us, and they engage us. • We pay attention to them, believe them, and remember them. Copyright © 2013 re:DESIGN. All rights reserved.
  21. 21. 1 9 Visuals make us do stuff. Copyright © 2013 re:DESIGN. All rights reserved.
  22. 22. 1 10 Visuals are… visible. Copyright © 2013 re:DESIGN. All rights reserved.
  23. 23. Visuals can be easily seen and understood on small screens, which make up more and more of our digital interactions. • Reading is especially difficult on mobile devices. • Visuals are the perfect solution for communicating quickly and viscerally. Copyright © 2013 re:DESIGN. All rights reserved.
  24. 24. 1 11 Visuals are universal. Copyright © 2013 re:DESIGN. All rights reserved.
  25. 25. United States Paraguay Guam This visual means good times in any language. Copyright © 2013 re:DESIGN. All rights reserved.
  26. 26. 1 12 Visuals show us the way. Copyright © 2013 re:DESIGN. All rights reserved.
  27. 27. Make Your Business CreatingSing of distinction brands by intersecting business with With Design design strategies that reach, engage PAUL BIEDERMANN, Creative Director/Owner and inspire people to action. www.redesign2.com | redesign2@optimum.net Copyright © 2013 re:DESIGN. All rights reserved. Photos courtesy of Stock.xchng, iStock and Michel Roy/Creative Commons.
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