Why Your Business Needs to Get Visual
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Why Your Business Needs to Get Visual

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Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.

Communications and the way we digest information are going through nothing short of a sea change. The shift to the visual is evident everywhere we look, in all media. The time to get visual is now.

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  • I strongly believe this to be true. It takes more time, thought, planning and testing to do a visual right but the impact is so much greater.
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  • Getting visual is a challenge, but the effort pays off big time.
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    Why Your Business Needs to Get Visual Why Your Business Needs to Get Visual Presentation Transcript

    • Why Your Business Needs to Get Visual Copyright © 2013 re:DESIGN. All rights reserved.
    • Communications and the way we digest information are going through nothing short of a sea change. • The shift to the visual is evident everywhere we look, in all media. • Visual content is the perfect answer for our hurried schedules and busy, hyper-engaged lives. Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 1 The online world revolves around visuals. Copyright © 2013 re:DESIGN. All rights reserved.
    • Visuals are social — they stimulate conversation and play well with today’s social platforms. • Facebook, Twitter, Google+ and even LinkedIn are becoming more visually-oriented. • Pinterest and Instagram are built entirely around visuals. Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 2 Visuals get all the attention! Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 3 only healthier. Copyright © 2013 re:DESIGN. All rights reserved.
    • Snackable content is quickly and easily understood. • Visual “sound bytes” are the perfect meal-on-the-go. • Visuals satisfy our short attention spans and distracted lives. Copyright © 2013 re:DESIGN. All rights reserved.
    • an desc th r e Textual DescriptioN: A closed plane curve consisting of all points at a given distance from a point within it called the center. h easier to uc it. It is m e ib Copyright © 2013 re:DESIGN. All rights reserved. ow a cir cl sh
    • We love to 1 4 share visuals! Copyright © 2013 re:DESIGN. All rights reserved.
    • “ “ A post that includes an album or picture receives 120-180% more engagement. Ekaterina Walter, Social Media Examiner Photos are twice as likely to be shared on Facebook as text-based posts. MandLoys.com Copyright © 2013 re:DESIGN. All rights reserved.
    • If people like what they see, they’ll be more likely to share your content, exposing your business to new markets. • The more sharing, the more engaging — and only good things can come from that. • Service this need to share and you are helping while you are promoting. A social good, marketing win-win. Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 5 Visuals have the ability to shake us to our core. Copyright © 2013 re:DESIGN. All rights reserved.
    • Neurological studies prove that visuals light up those parts of our brains responsible for our deepest feelings. • They tap into our most primitive selves and inspire powerful emotions. • Trigger that and you’ve tapped into forming memories and bonds that last. Copyright © 2013 re:DESIGN. All rights reserved.
    • “ “ “ The brain processes visual information 60,000 times faster than text. 3M Corporation, 2001 65% 93% of communication is nonverbal. Psychologist Albert Mehrabian of the population are visual learners. Kranzler, 1999 Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 6 Visuals are the gateway to deeper understanding. Copyright © 2013 re:DESIGN. All rights reserved.
    • Once someone is emotionally vested in your business, the broader story can be told. • You need to open the door before you can walk through it. • Visuals are not frivolous — they capture our attention and then point the way to more content. Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 7 First impressions are the first step to lasting impressions. Copyright © 2013 re:DESIGN. All rights reserved.
    • Never underestimate the opinions formed in those first precious seconds. • Whether we want to admit it or not, we do judge a book by its cover. Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 8 happy. Visuals make us Copyright © 2013 re:DESIGN. All rights reserved.
    • The same way people are naturally attracted to beauty and positivity, we are also attracted to visuals. • They excite us, they inspire us, they soothe us, and they engage us. • We pay attention to them, believe them, and remember them. Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 9 Visuals make us do stuff. Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 10 Visuals are… visible. Copyright © 2013 re:DESIGN. All rights reserved.
    • Visuals can be easily seen and understood on small screens, which make up more and more of our digital interactions. • Reading is especially difficult on mobile devices. • Visuals are the perfect solution for communicating quickly and viscerally. Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 11 Visuals are universal. Copyright © 2013 re:DESIGN. All rights reserved.
    • United States Paraguay Guam This visual means good times in any language. Copyright © 2013 re:DESIGN. All rights reserved.
    • 1 12 Visuals show us the way. Copyright © 2013 re:DESIGN. All rights reserved.
    • Make Your Business CreatingSing of distinction brands by intersecting business with With Design design strategies that reach, engage PAUL BIEDERMANN, Creative Director/Owner and inspire people to action. www.redesign2.com | redesign2@optimum.net Copyright © 2013 re:DESIGN. All rights reserved. Photos courtesy of Stock.xchng, iStock and Michel Roy/Creative Commons.