0
1




Emerging Trends in Social Commerce
What’s Working & Why
                                    Dr Paul Marsden
        ...
2




social media
2




social commerce
3




 “if I had to guess
social commerce
is the next area to
   really blow up"
   Mark Zuckerberg
   August 23rd 2010
4




Meet Blair | Social Commerce Star - “Haul Video” Queen
5




Meet Blair | Social Commerce Star - “Haul Video” Queen
6




Social Commerce | Helping people connect where they
buy, and buy where they connect
7




social commerce
social media   +   e-commerce
8




                  ROI
    Money In                               Money Out




Social Commerce | Solving the Social ...
9




conversation
9




convers ion
10




convers ion
11




e-commerce
11




f-commerce
12




Social Commerce | Solving the Social Media ROI issue...
13




Social Commerce | Solving the Social Media ROI issue...
14




Social Commerce | Solving the Social Media ROI issue...
15




Social Commerce |
Solving the “Does My Butt Look Big in This?” Problem
16




Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
17




Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
18




Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
19




Social Media vs Social Commerce:
Solving the “Does My Butt Look Big in This?” Problem
20




Social Commerce | Using Social Intelligence to Make
Smart Shopping Decisions
20




“A wise man learns
by the experience
of others;
a fool, by his own”




Social Commerce | Using Social Intelligence...
21




Social Commerce | Emerging Trends
22




Emerging Social Commerce Trend 1
Beyond E-Commerce - O2S (Online 2 Store / LBS)
23




Emerging Social Commerce Trend 2
Beyond Acquisition - Loyalty Platform
24




Emerging Social Commerce Trend 3
F-Commerce “Tryvertising” Campaign Stores
25




Emerging Social Commerce Trend 4
F-Commerce@Everywhere
26




Emerging Social Commerce Trend 5
Twitter Deal Feeds Evolve
27




Emerging Social Commerce Trend 6
Brands@Social Commerce
28




Emerging Social Commerce Trend 7
Integration: Social Commerce as Event Shopping
29



the social commerce sweet-spot




                    Shopping
  Social
                   with Social
 Media ROI
 ...
30




Danke schön!
www.socialcommercetoday.com
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"Does My Butt Look Big in This?" Emerging Trends in Social Commerce

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The "Does My Butt Look Big in This" presentation on emerging trends in social commerce - what works and why. Presented at the Social Media Conference - Wiesbaden August 31, 2010

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Transcript of ""Does My Butt Look Big in This?" Emerging Trends in Social Commerce"

  1. 1. 1 Emerging Trends in Social Commerce What’s Working & Why Dr Paul Marsden Digital Ethnographer August 31 2010 Syzygy Group
  2. 2. 2 social media
  3. 3. 2 social commerce
  4. 4. 3 “if I had to guess social commerce is the next area to really blow up" Mark Zuckerberg August 23rd 2010
  5. 5. 4 Meet Blair | Social Commerce Star - “Haul Video” Queen
  6. 6. 5 Meet Blair | Social Commerce Star - “Haul Video” Queen
  7. 7. 6 Social Commerce | Helping people connect where they buy, and buy where they connect
  8. 8. 7 social commerce social media + e-commerce
  9. 9. 8 ROI Money In Money Out Social Commerce | Solving the Social Media ROI issue
  10. 10. 9 conversation
  11. 11. 9 convers ion
  12. 12. 10 convers ion
  13. 13. 11 e-commerce
  14. 14. 11 f-commerce
  15. 15. 12 Social Commerce | Solving the Social Media ROI issue...
  16. 16. 13 Social Commerce | Solving the Social Media ROI issue...
  17. 17. 14 Social Commerce | Solving the Social Media ROI issue...
  18. 18. 15 Social Commerce | Solving the “Does My Butt Look Big in This?” Problem
  19. 19. 16 Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem
  20. 20. 17 Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem
  21. 21. 18 Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem
  22. 22. 19 Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem
  23. 23. 20 Social Commerce | Using Social Intelligence to Make Smart Shopping Decisions
  24. 24. 20 “A wise man learns by the experience of others; a fool, by his own” Social Commerce | Using Social Intelligence to Make Smart Shopping Decisions
  25. 25. 21 Social Commerce | Emerging Trends
  26. 26. 22 Emerging Social Commerce Trend 1 Beyond E-Commerce - O2S (Online 2 Store / LBS)
  27. 27. 23 Emerging Social Commerce Trend 2 Beyond Acquisition - Loyalty Platform
  28. 28. 24 Emerging Social Commerce Trend 3 F-Commerce “Tryvertising” Campaign Stores
  29. 29. 25 Emerging Social Commerce Trend 4 F-Commerce@Everywhere
  30. 30. 26 Emerging Social Commerce Trend 5 Twitter Deal Feeds Evolve
  31. 31. 27 Emerging Social Commerce Trend 6 Brands@Social Commerce
  32. 32. 28 Emerging Social Commerce Trend 7 Integration: Social Commerce as Event Shopping
  33. 33. 29 the social commerce sweet-spot Shopping Social with Social Media ROI Intelligence
  34. 34. 30 Danke schön! www.socialcommercetoday.com
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