"Does My Butt Look Big in This?" Emerging Trends in Social Commerce

1 Emerging Trends in Social Commerce What’s Working & Why Dr Paul Marsden Digital Ethnographer August 31 2010 Syzygy Group

2 social media

2 social commerce

3 “if I had to guess social commerce is the next area to really blow up" Mark Zuckerberg August 23rd 2010

4 Meet Blair | Social Commerce Star - “Haul Video” Queen

5 Meet Blair | Social Commerce Star - “Haul Video” Queen

6 Social Commerce | Helping people connect where they buy, and buy where they connect

7 social commerce social media + e-commerce

8 ROI Money In Money Out Social Commerce | Solving the Social Media ROI issue

9 conversation

9 convers ion

10 convers ion

11 e-commerce

11 f-commerce

12 Social Commerce | Solving the Social Media ROI issue...

15 Social Commerce | Solving the “Does My Butt Look Big in This?” Problem

16 Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem

20 Social Commerce | Using Social Intelligence to Make Smart Shopping Decisions

20 “A wise man learns by the experience of others; a fool, by his own” Social Commerce | Using Social Intelligence to Make Smart Shopping Decisions

21 Social Commerce | Emerging Trends

22 Emerging Social Commerce Trend 1 Beyond E-Commerce - O2S (Online 2 Store / LBS)

23 Emerging Social Commerce Trend 2 Beyond Acquisition - Loyalty Platform

24 Emerging Social Commerce Trend 3 F-Commerce “Tryvertising” Campaign Stores

25 Emerging Social Commerce Trend 4 F-Commerce@Everywhere

26 Emerging Social Commerce Trend 5 Twitter Deal Feeds Evolve

27 Emerging Social Commerce Trend 6 Brands@Social Commerce

28 Emerging Social Commerce Trend 7 Integration: Social Commerce as Event Shopping

29 the social commerce sweet-spot Shopping Social with Social Media ROI Intelligence

30 Danke schön! www.socialcommercetoday.com

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"Does My Butt Look Big in This?" Emerging Trends in Social Commerce

by Paul Marsden

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"Does My Butt Look Big in This?" Emerging Trends in Social Commerce Presentation Transcript