"Does My Butt Look Big in This?" Emerging Trends in Social Commerce

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The "Does My Butt Look Big in This" presentation on emerging trends in social commerce - what works and why. Presented at the Social Media Conference - Wiesbaden August 31, 2010

The "Does My Butt Look Big in This" presentation on emerging trends in social commerce - what works and why. Presented at the Social Media Conference - Wiesbaden August 31, 2010

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Transcript

  • 1. 1 Emerging Trends in Social Commerce What’s Working & Why Dr Paul Marsden Digital Ethnographer August 31 2010 Syzygy Group
  • 2. 2 social media
  • 3. 2 social commerce
  • 4. 3 “if I had to guess social commerce is the next area to really blow up" Mark Zuckerberg August 23rd 2010
  • 5. 4 Meet Blair | Social Commerce Star - “Haul Video” Queen
  • 6. 5 Meet Blair | Social Commerce Star - “Haul Video” Queen
  • 7. 6 Social Commerce | Helping people connect where they buy, and buy where they connect
  • 8. 7 social commerce social media + e-commerce
  • 9. 8 ROI Money In Money Out Social Commerce | Solving the Social Media ROI issue
  • 10. 9 conversation
  • 11. 9 convers ion
  • 12. 10 convers ion
  • 13. 11 e-commerce
  • 14. 11 f-commerce
  • 15. 12 Social Commerce | Solving the Social Media ROI issue...
  • 16. 13 Social Commerce | Solving the Social Media ROI issue...
  • 17. 14 Social Commerce | Solving the Social Media ROI issue...
  • 18. 15 Social Commerce | Solving the “Does My Butt Look Big in This?” Problem
  • 19. 16 Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem
  • 20. 17 Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem
  • 21. 18 Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem
  • 22. 19 Social Media vs Social Commerce: Solving the “Does My Butt Look Big in This?” Problem
  • 23. 20 Social Commerce | Using Social Intelligence to Make Smart Shopping Decisions
  • 24. 20 “A wise man learns by the experience of others; a fool, by his own” Social Commerce | Using Social Intelligence to Make Smart Shopping Decisions
  • 25. 21 Social Commerce | Emerging Trends
  • 26. 22 Emerging Social Commerce Trend 1 Beyond E-Commerce - O2S (Online 2 Store / LBS)
  • 27. 23 Emerging Social Commerce Trend 2 Beyond Acquisition - Loyalty Platform
  • 28. 24 Emerging Social Commerce Trend 3 F-Commerce “Tryvertising” Campaign Stores
  • 29. 25 Emerging Social Commerce Trend 4 F-Commerce@Everywhere
  • 30. 26 Emerging Social Commerce Trend 5 Twitter Deal Feeds Evolve
  • 31. 27 Emerging Social Commerce Trend 6 Brands@Social Commerce
  • 32. 28 Emerging Social Commerce Trend 7 Integration: Social Commerce as Event Shopping
  • 33. 29 the social commerce sweet-spot Shopping Social with Social Media ROI Intelligence
  • 34. 30 Danke schön! www.socialcommercetoday.com