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The 3M Formula for Business Growth
1. The Secret 3M’s Formula Business
Owner Must Master to Grow in the
Double Dip Recession!
2. Founder & CEO – Paul Avins…
University Business
Drop Out Builder Sales &
Dyslexic
Marketer
Global Award
Author Trainer Winning
Coach
BWC
International
Founder
Speaker
8. BUT…..there is Good News….
You CAN Still Grow & Prosper!
• You CAN get New Leads
• You CAN get More Sales
• You CAN make More Profit
• You CAN Sleep at Night
• You CAN have time off!
• I BET You’re thinking….
14. Just a Little of What You’ll Learn
tonight…?
• How to Spot Limiting Money Beliefs
• The Tools to Unlocking Quick Cash Flow
• Where Your Profits Really Come From! (Shocking)
• The 1 Marketing System You Must Have for Success
• The 2 Most Powerful Advertising Hooks to Use…
• My Top Strategy to Boost Conversions Fast
• The 4 Types of Customer Fuel & the 1 that can Stop
Your Business in it’s Tracks!
• The 4 Keys to Social Media Success
• Plus Much Much More…..
• Lets Get Moving!
18. What things do you FEAR that could keep
you from Succeeding ..?
The 3 Types of FEAR!
3)Pain from LOSS
4)Pain from the PROCESS
of Change
5)Pain from the OUTCOME
19. The 4 Keys of Wealth Mind Set …
it…
am
Dre
…
See it
Speak it…
Act
ion
it…
20. On Your Journey You’ll experience …
riticism
an
ejection
eally
dvercity
ffect
rofits
ressure
21. Law of Money Attraction…
What you give your Attention and Energy to,
whether Positive of Negative Expands!
22. Where Will You Choose to Look?
Looking out the front, the
windscreen – optimistic, creative,
control, change, manifestation,
happy, in control and
seeking knowledge?
In the rear view mirror – regrets /
anger / disappointment / fear /
mistakes / broken promises / focus
on negativity & errors?
24. 3 Critical Areas of YOUR Financial
Wealth in the Business ...
3 On Balance Sheet Value
& Off Balance Sheet
2 Sales & Turnover
1 Net Profitability
25. Strategies to Cut Your Cash Gap ... Fast!
• Offer discount for early payments…
• Set Cash Collection Targets …
• Improve your Credit Control Systems…
• Streamline operations to complete jobs faster
• Just in time ordering – small and often…
• Change your Terms & Conditions…
• Use debt collection services…
• Negotiate better terms…
• Research higher pricing…
26. The Critical Business Lesson ...
Profit
Profit
is a Direct Result of
Repeat Customers
27. Myth Busting – Increase You Prices!
Customers leave Customers leave because of
because of price! PERCIEVED indifference!
28. The 4 Types of Customer Fuel ...
D Grade C Grade B Grade A Grade
V.Low Profit Low Profit Medium Profit High Profit
High Low High Low
Maintenance Maintenance Maintenance Maintenance
30. Have a Product Staircase…Case Study
Medium Cost
HUGE Value
Product
Low Cost £297
High Value Continuity
Product
Low Cost £99 pm
High Value
Event
Low Cost £20
High Value
1x Product £14.99
Free
High Value
Info
31. Have a Product Staircase…Case Study
High Cost
Medium Cost
HUGE Value
HUGE Value
License or
Product
High Cost Franchise
£297
Low CostHUGE Value
£15k
High Value Coaching
High Cost Product - £5k
Continuity £3k
Low Cost £99 pm
HUGE Value
High Value Event
Event Cost
High £1,497
Low Cost £20 Value
HUGE
High Value Product
1x Product £997
Free £14.99
High Value
Info
33. Real Member Results – Web Site Enquires
have increased x 10 = Best Month EVER!!!
34. Let me be YOUR Coach & Help You!
• My LIVE Advanced Marketing, Sales & Profit
Teleclass Training – Over 2 Saturdays…
14th & 21st July 9 – 12
• 5 Hours of Me Live Training YOU – Valued at £2,500
• The & Sins Video Training – Valued at £247
• First 7 get 121 Coaching Session with me! £397
• 1 Day Live Training Day - £297
• Total Value of Bonuses = £1,439
• Tuition Fee - 1 Payment of £197+vat
• My 100% Money Back Guarantee!
35. Fast Action Bonus! Ends in 48 Hrs!!
• Book NOW and get a £500 Discount Voucher
for… my ALL NEW 3 Day Event…
37. Sin No2: Over reliance on TOO few
Lead Sources
1. Website
10. Networking 2. Google Adwords
9. Referrals 3. E-mail Marketing
8. Social Media 4. Direct Mail
7. Speaking / Events 5. Telemarketing
6. Joint Ventures
39. Real Member Results …
“Following our BWC Mentors advice
We’ve increased Enquires 100%
on last year!
And Conversions are Up 60%.”
Nial Douglas (MD)
Full Circle Travel
40. The 6 Keys to Influential Communications…
The Law of The Law The Law Law of Law of Law of
Reciprocity of of Consistency Like & Social Proof
Scarcity Authority and Trust
Commitment
41. The Law of Scarcity – The Less the More we
Want it, Bit it must be Genuine…
2.
44. Table Exercise – In What ways do you, or
could you Use Scarcity in Your Business?
Limited Time Offers …
Limited Product Supply,
Number…
Limited Bonus or Upgrades…
Product Launch Offers …
JV Special Limited Promotions …
2.
Remember – The Scarcity
MUST be Real and You must tell
People why it exists.
45. Law of Social Proof –
Proof that other customers have been first…
6.
48. Question – What’s Your Social Proof do, or
could you use in Your Marketing?
• Video Testimonials …
• Case Studies…
• Before & After Photos …
• LinkedIN Testimonials …
• Audio Testimonials …
• Product Review Pages on Social
Media & Your Website…
6.
• Remember – The best time to
get a Client Testimonial is when
their Positive emotion is High
after a great experience!
49. Social Media & Social Proof = Success…
Reputation
Authority
Visibility
Engagement
Known Paul….. Opportunity Paul is my mentor coach and inspiration Laugh about me telling clients not to waste money on a franchise when they could do the self same thing alone He is now here to share with you his wealth knowledge and experience – please welcome Paul Avins - TBWC Founder & Master Coach
Two meetings a month / On line videos and webinars 1:1 mentoring / Web & marketing critique Learning material Wealth Creators - Huge opportunity - I AM NOW PUBLISHED! This has spurred me on to write my own book and have encourages some other members to seriously consider the opportunity
Top 5 things you want to learn from workshop?
Customers – How do You get New Ones & How to Keep the Ones you have? Grow My Business? Profits – How do I Maximize them Under BIG pressures on Margins & Prices? Make More Personal Income? Market Place – What ’ s going to happen in the future? Where are we heading? What do I need to do to Stay Head?
Have to have a DREAM Desire to Teach & Help Responsibility Enthusiasm Action Mastery
Question: What do you see when you look at these words?
Most people are running scripts or stories that start like this – “What if…<followed by Negative statement> SWITCH this to focus on a Positive – “What if …<Positive Statement> see how different you feel. 3 Types of FEAR: Something You do will Lead to PAIN of LOSS – Scared we are going to loose something…IDENTITY, Question – What are you SCARED of Loosing? 2) PROCESS PAIN – I Don’t want to Change Because …The Hard Work, Technology You’ll have to Master, Deserts for Dieting – IT’s Too HARD! Stops People Even Starting the Journey – FEAR is a Stopper of Choice. 3) Scared of OUTCOME PAIN – What if I go through ALL this & It’s Not as good as I thought! What if This IS the Greener Grass?
To finish up … Idealisation … To make a dream come true, first you have to have one … dream bigger … Visualisation … You must focus on that dream day and night to make it a reality in your mind, only then can it become a reality in life … Materialisation … When you ’ re truly committed it ’ s amazing what happens to create your new reality … Total 5 Mins
EXERCISE! Break people into groups of 3 to discuss their beliefs about Money… e.g: Don ’ t grow on trees, is the root of all evil, Hard to make etc How is this Impacting their ability to attract & Keep Money in their life & Business? What New Beliefs do they need to adopt about Money to achieve their financial Goals?
How many of You want to Have More Influence Over Your Prospects? GREAT Marketing Makes Selling EASY!!!
CAMPAIGN Vs EVENT Mindset Hand Out & Exercise for people to Fill in their Marketing Wheel…
We are going to give you our take on the Strategies from the book INFLUENCE – by Robert Chaldin
FEAR of Loss is one of the MOST Powerful Emotions & We all Know we Buy on Emotion – then justify with Logic…
When the New McClaren Super Car was Announced and people knew they were only making a limited number per year – Demand Shot up even though there was already a 2 year waiting list and a Deposit of £50,000. Concord Sales TOOK Off when BA Announced they we taking it out of service New Iphone / iPad in White – Perteck Watchches -
Reduces Fear… Increases Conversion Rates Online & Offline… Question – What type of Social Proof Can you get in Bus
When you break this Down for Business Owners they like the FRAMEWORK they can access!
