8. @Victoria UniversityBCO6007 Business Analytics
This process consists of the following six fundamental stages:
1. Determine your message and identify the data necessary to
communicate it.
2. Determine if a table, graph, image or combination is needed to
communicate your message.
3. Determine the best means to encode the values.
4. Determine where to display each variable.
5. Determine the best design for the remaining objects.
6. Determine if particular data should be featured above the rest, and if so,
how.
Few
27. @Victoria UniversityBCO6007 Business Analytics
Pre-attentive Processing
Pre-attentive processing is the unconscious accumulation of
information from the environment. All available information is pre-
attentively processed. Then, the brain filters and processes what is
important. (Wikipedia)
64. @Victoria UniversityBCO6007 Business Analytics
Tables Vs Charts
Tables
Need to looked up individual
values
Data needs to be precise
Charts
The message you wish to
communicate resides in the
shape of the data
66. @Victoria UniversityBCO6007 Business Analytics
Business Data Relationships
Time-Series Relationships
When quantitative values are expressed as a series
of measures taken across equal intervals of time,
this relationship is called a time series.
Ranking Relationships
When quantitative values are sequenced by size,
from large to small or vice versa, this relationship is
called a ranking.
Part-to-Whole Relationships
When quantitative values are displayed to reveal the
portion that each value represents to some whole,
this is called a part-to-whole relationship.
67. @Victoria UniversityBCO6007 Business Analytics
Business Data Relationships
Deviation Relationships
When quantitative values are displayed to feature
how one or more sets of values differ from some
reference set of values, this is called a deviation
relationship.
Distribution Relationships
When we show how a set of quantitative values are
spread across their entire range, this relationship is
called a distribution.
Correlation Relationships
When pairs of quantitative values, each measuring
something different about an entity are displayed to
reveal if there is significant relationship between
them.
71. @Victoria UniversityBCO6007 Business Analytics
Use line charts to show time series
Notes on Matters Affecting the Health, Efficiency, and Hospital Administration of the British Army and sent to Queen Victoria in 1858
90. @Victoria UniversityBCO6007 Business Analytics
Resources
http://labs.juiceanalytics.com/chartchooser/index.html
Google Charts
Stephen Few
SlideShare