Featured topic - Content Management Product Update Learn more about all of our other partner office hours at p.force.com/officehours.

1. Content Products
Marketing Cloud Partner Office Hour: Content Management Product Update
June 23, 2015

2. Next Generation
Cross-Channel
Content Builder
CloudPages
Publishing to Web
and App Channels
Pillars of Our Content Strategy
​ Building the common content platform for the Marketing Cloud
Robust and Flexible
Content Management
System
Campaigns, Approvals,
and Production
Management
PM: Spencer Abrams PM: Don Owns PM: Abbe Spaans PM: Jeff Coats

3. Content Canvas

4. Content Canvas
Cross-channel content managed with a single
metadata model
New hardware, software, and APIs with a best-
of-breed mindset
Version control, tagging, and integrated
experience for easy content management
Amazing interface for search & organization

5. Global Search
Unified search across all folders and file types
Robust metadata layer to leverage all known
information
Content filters to narrow your results

6. Version Control
Retain previous iterations of your content
Revert back to previous versions of content
Create drafts to collaborate on in-progress
content
Govern asset changes more closely

7. Content Builder

8. Content Builder
Leverage all content stored in the repository
One unified experience for dragging & dropping
content into a message
Consistent content building across all digital
channels

9. Content Builder provides a set of structured
content types called Content Blocks.
New approach using content-specific editor
experiences tailored to the type of content
being created, i.e. an image or text
Drag and drop the desired content block type to
create content
Preview updated in real-time
Partners and customers can create their own
content blocks using the Content Builder SDK
Block Framework

10. Personalize content in one or many channels
Consolidated creation view
Drag & drop tools for content and contact data
Powerful query builder
​ ​
Dynamic Content

11. Create new recommendations for content,
products, or banners inline
Powered by Predictive Intelligence
​ ​
Recommendation
Block

12. CloudPages

13. CloudPages
Single application for creating and publishing
content to web and apps.
Drag and drop editor for easy configuration of
content or customized with HTML and CSS.
Drive customer acquisition through forms that
capture data into the Marketing Cloud then take
action on it in a journey or beyond.

14. Build an event or product catalog microsite via a
streamlined process.
Define the sitemap for page relationships - navigation
inherits these, just apply styling.
Publish an entire site at once or schedule future
changes.
Microsites

15. Support for Landing Pages, Microsites, Facebook
Tabs, and Mobile Push Pages.
Leverage a consistent content creation experience.
Create truly responsive content for rich web
experiences.
Access templates, dynamic content, and version
control in CloudPages for web, mobile, and social
content.
Unified Web Creation

16. Campaigns & Approvals

17. Campaigns &
Campaign Approvals
Collaborate & review creative assets, emails,
and requests
Dynamic preview to review content with the
right context
Enables systematic collaboration within the
content supply chain in marketing

18. Approve individual assets for use within any
campaign in the Marketing Cloud
Keep an audit trail of who has taken action or
used content in a campaign
Identical user experience & workflow engine for
approving emails & campaigns
​ ​
Content Approvals

19. Integrations and Partnerships

20. Live content for email &
Journey Builder CMS and WCM
Peripheral workflow
tools
Integrations and Partnerships
Content curation and
cultivation
​ Facilitated by current & expanding REST API

21. Content Roadmap

22. ​ Trust Release
​ Microsites for CloudPages
​ Predictive Recommendation
Block
​ Dynamic Content
​ Campaign Teams & Content
Approvals
​ Version Control
​ Advanced Content Sharing
​ Audit History
​ Custom Blocks with Block SDK
​ Custom Preference Centers
​ Content Builder for CloudPages
​ Content Usage Analytics
​ Campaigns 2.0 (Production
Management)
​ Intake Form Builder
​ Structured Content
​ Custom Metadata Designer
​ 3rd Party Content Blocks
​ Content Builder SDK
Q2 / Q3 Q3 / Q4 Q4 / Q1+
Upcoming Roadmap (planned)

23. Thank you