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How I Beat the X Factor using Social Media - Jon Morter, Big Other

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Our Social Times
Our Social Times
BusinessTechnologyEducation
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RAGE to No.1 The story of how Rage Against The Machine achieved the Christmas No.1 of 2009 through social networking
Social Playground ,[object Object],[object Object],[object Object]
No.1 Twitter Trend #80tweets hits the No.1 trend in the World for a day Curiosity within Social Media leads to a...
[object Object],X-Factor Winners 2005 - Shayne Ward Christmas No.1 2006 - Leona Lewis Christmas No.1 2007 - Leon Jackson Christmas No.1 2008 - ?
‘ The Ultimate Rickroll’ ,[object Object],I made a logo and encouraged members to use it in their profile picture on social networks. 68,000 people joined...
December 2008 X-Factor winner Alexandra Burke hits the Christmas No.1 selling half a million more singles than the No.2 record. The 4th Christmas No.1 in a row for the show... Rick Astley scrapes into the Top 75 at #73. Numerous downloads were annulled do to “bulk buying”
November 2009 ,[object Object]
Time for action November 22nd 2009
Learn from past mistakes... ...and pay closer attention to detail Getting a song into the charts wasn ’t as simple as I’d originally thought... Read the chart rules thoroughly Learn the quirks of Facebook back-to-front Encourage the use of the ‘Share’ button
The Social Media needed great PR
...and even greater PR ,[object Object]
Clear Communication ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],With 3 hours of the chart week to go...
Final Score ,[object Object],[object Object],Armed with a budget of £0.00, and a facebook group, we had beaten the media Goliath to the Christmas No.1 Plus raised over £100,000 for the charity SHELTER
Headline News
Headline News
Thank You! ,[object Object],[object Object],[object Object]

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How I Beat the X Factor using Social Media - Jon Morter, Big Other

  • 1. RAGE to No.1 The story of how Rage Against The Machine achieved the Christmas No.1 of 2009 through social networking
  • 2.
  • 3. No.1 Twitter Trend #80tweets hits the No.1 trend in the World for a day Curiosity within Social Media leads to a...
  • 4.
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  • 6. December 2008 X-Factor winner Alexandra Burke hits the Christmas No.1 selling half a million more singles than the No.2 record. The 4th Christmas No.1 in a row for the show... Rick Astley scrapes into the Top 75 at #73. Numerous downloads were annulled do to “bulk buying”
  • 7.
  • 8. Time for action November 22nd 2009
  • 9. Learn from past mistakes... ...and pay closer attention to detail Getting a song into the charts wasn ’t as simple as I’d originally thought... Read the chart rules thoroughly Learn the quirks of Facebook back-to-front Encourage the use of the ‘Share’ button
  • 10. The Social Media needed great PR
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  • 17.