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Google's search, plus your world

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  • 1. Google’s Search, Plus Your World Post Mortem Jamshed V Rajan, Socialfloss.com
  • 2. Why did Google do this?• World is going Social. Google doesn’t want to be left behind• Google+ needs a boost• Targeting the money being diverted towards social advertising platforms such as Facebook Jamshed V Rajan, Socialfloss.com
  • 3. What’s wrong with Google’s implementation? • Social Feeds only from Google Plus & Picassa – And not many of our friends are on Google Plus – Most of my friends still on Facebook, Twitter & Linkedin whose feeds don’t reflect on Google • Google moving away from its motto of organizing world’s data to organizing Google’s own data Jamshed V Rajan, Socialfloss.com
  • 4. What should Google do now?• Try harder to get FB, Twitter & Linkedin feeds integrated• Understand that it can’t push two agendas – meaningful social search & Google+ promotion• Stop seeing Facebook as a competition. A search giant can’t become a social networking giant without losing its focus – Join hands with Facebook. Power Facebook’s search (which sucks! Tried searching for some post of your friend?) and in return drive traffic to their pages by integrating FB feeds in Google Jamshed V Rajan, Socialfloss.com
  • 5. Otherwise, what will users like us lose? • Google & Facebook competing with each other means bad internet for all of us – Bad Search experience – Bad Social Networking experience • Remember the late 90s? All top internet players were portals? That’s what we are heading for – everybody will be everything. No specialists! Jamshed V Rajan, Socialfloss.com