Media Innovation by MIXiMinds Conference 2012Aram Sinnreich, Ph.D.Rutgers University School of Communication & Information...
Protection Is Important…
…In The Proper Circumstances.
What are we protecting ourselves against?
When Culture Became Tangible…
…It Became Scarce
This Necessitated the Myth of the Lone Author
But The Reality Was Consolidated Industry
The Benefits:Individualism    Cultural    Productivity                Complexity
The Greatest Benefit:
The Costs:Consumerism    Cultural     Cartelization              Exclusivity    of Culture
What’s changed?
Digital Networks Have Become Dominant
Information Has Gone From This…
…To This.
We Have Developed A “Configurable Culture”
But Linear Institutions Continue to Dominate Corporate org charts           Assembly line         Chain of commandproducti...
The Benefits:Rapid Innovation   Cultural    Productivity                   Diversity
Really?• PWC/iDATE: Global entertainment industry, 1998-2010:    • 66% growth• Masnick & Ho (2012): Global music industry,...
The Costs:                                                  ?                                                 ? ?  Traditi...
What are the risksof maintaining the   status quo?
IP Policies Get Stricter and Stricter, WorldwideTreaties   US Laws      EU Laws        RequirementsTRIPS      DMCA        ...
And Industries Spend More and More to Lobby$1,200         US Lobbying on Copyright, 1998-2011 $900 $600 $300   $0     1998...
With No Effect On “Piracy”20,000         Global Consumer File-Sharing Traffic, 2008-2016 (PB/mo)15,00010,000 5,000    0   ...
But Many Consequences for Civil Liberties         UN: Internet Access is a “Fundamental Human Right.” Censorship          ...
The Greatest Threat:
The Greatest Threat:
What can wedo about it?
Business Innovation “Cloud” services     Crowdfunding   360 Deals
Political Innovation    Copyleft           Copyfight   Copyright                                    Reform
Instead of Protection…
…Let’s Try Preparation.
Thank you. Dank u. Aram Sinnreich, Ph.D. sinn@rutgers.eduBooks by Aram SinnreichMashed Up (2010)www.mashed-up.comThe Pirac...
iMinds 2012
iMinds 2012
iMinds 2012
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iMinds 2012

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This is the deck I presented in November, 2012 at the iMinds confere

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  • Origins of propertization of knowledge: printing press, 15th century. Ironically, proliferation led to scarcity.
  • Scarce knowledge developed strong walls
  • Scarce knowledge developed strong walls
  • iMinds 2012

    1. 1. Media Innovation by MIXiMinds Conference 2012Aram Sinnreich, Ph.D.Rutgers University School of Communication & InformationThis text is freely available under a Creative Commons 3.0Attribution-NonCommercial-ShareAlike license.
    2. 2. Protection Is Important…
    3. 3. …In The Proper Circumstances.
    4. 4. What are we protecting ourselves against?
    5. 5. When Culture Became Tangible…
    6. 6. …It Became Scarce
    7. 7. This Necessitated the Myth of the Lone Author
    8. 8. But The Reality Was Consolidated Industry
    9. 9. The Benefits:Individualism Cultural Productivity Complexity
    10. 10. The Greatest Benefit:
    11. 11. The Costs:Consumerism Cultural Cartelization Exclusivity of Culture
    12. 12. What’s changed?
    13. 13. Digital Networks Have Become Dominant
    14. 14. Information Has Gone From This…
    15. 15. …To This.
    16. 16. We Have Developed A “Configurable Culture”
    17. 17. But Linear Institutions Continue to Dominate Corporate org charts Assembly line Chain of commandproduction distribution marketing retail consumption Business “value chain”
    18. 18. The Benefits:Rapid Innovation Cultural Productivity Diversity
    19. 19. Really?• PWC/iDATE: Global entertainment industry, 1998-2010: • 66% growth• Masnick & Ho (2012): Global music industry, 2005-10: • 27% growth• WAN-IFRA (2008): US media & entertainment, 2002-08: • 5.3% CAGR• Huygen et al. (2009): Dutch “music piracy” contributes €100 million to the economy annually• Swiss Government (2011): “Winners will be those who are able to use the new technology to their advantages and losers those who missed this development and continue to follow old business models.
    20. 20. The Costs: ? ? ? Traditional Business Processes are DisruptedWe Need to Abandon Some of Our Cultural Myths
    21. 21. What are the risksof maintaining the status quo?
    22. 22. IP Policies Get Stricter and Stricter, WorldwideTreaties US Laws EU Laws RequirementsTRIPS DMCA Copyright “Harmonization”WIPO NET Act Directive Longer © termsKORUS PRO-IP HADOPI Stronger penaltiesACTA NDAA Digital Limits on fair useTPP CISPA Econ Act Secondary liabilityCETA INDUCE Ley Sinde Black lists COICA IPRED Digital wire taps SOPA/PIPA Non-neutral ISPs SECURE-IT Cybersecurity Act of 2012
    23. 23. And Industries Spend More and More to Lobby$1,200 US Lobbying on Copyright, 1998-2011 $900 $600 $300 $0 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 Source: US Gov Data, InfluenceExplorer.com
    24. 24. With No Effect On “Piracy”20,000 Global Consumer File-Sharing Traffic, 2008-2016 (PB/mo)15,00010,000 5,000 0 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: CISCO Visual Networking Index: Forecast and Methodology, 2011-2016
    25. 25. But Many Consequences for Civil Liberties UN: Internet Access is a “Fundamental Human Right.” Censorship Surveillance Anti-Competition
    26. 26. The Greatest Threat:
    27. 27. The Greatest Threat:
    28. 28. What can wedo about it?
    29. 29. Business Innovation “Cloud” services Crowdfunding 360 Deals
    30. 30. Political Innovation Copyleft Copyfight Copyright Reform
    31. 31. Instead of Protection…
    32. 32. …Let’s Try Preparation.
    33. 33. Thank you. Dank u. Aram Sinnreich, Ph.D. sinn@rutgers.eduBooks by Aram SinnreichMashed Up (2010)www.mashed-up.comThe Piracy Crusade (2013)www.piracycrusade.com

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