Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Who Gets Left Behind as Remix Goes Mainstream?

346 views

Published on

A presentation of a paper by Fernanda Rosa and Aram Sinnreich at #AoIR2016. This paper uses longitudinal survey data to demonstrate the increasingly mainstream nature of "remix" or "configurable" culture, while also examining the lingering social inequities that are reproduced by asymmetric adoption of these emerging cultural trends.

Published in: Education
  • Be the first to comment

  • Be the first to like this

Who Gets Left Behind as Remix Goes Mainstream?

  1. 1. The More Things Change: Who Gets Left Behind as Remix Goes Mainstream? Fernanda Rosa Aram Sinnreich AoIR Berlin Oct 8, 2016
  2. 2. MemesMashups Much, much moreMachinima “Configurable” Culture
  3. 3. Theoretical Implications
  4. 4. I Have The Surveys 2006: 1,779 US 2010: 3,055 International 2014-15: 1,397 International Respondents: Online, English-Speaking Adults
  5. 5. 23.5% 34.8% 72.3% 5.3% 11.8% 36.9% 8.8% 13.5% 30.8% 10.1% 11.8% 20.8% 41.4% 76.1% 2.8% 3.3% 4.9% 0% 20% 40% 60% 80% 2006 2010 2014 Made Playlist Custom Radio Shared Playlist Shared Songs Streamed music video Mixed/Mashed Music Engagement Emerging Marginal Mainstream
  6. 6. Emerging Marginal Mainstream Video Engagement 26.7% 33.4% 61.5% 13.0% 20.7% 29.4% 6.1% 9.7% 25.4% 18.5% 8.5% 25.2% 6.9% 9.6% 16.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 2006 2010 2014 Accessed "bonus" features Posted about video Used DVR Post to blog about video DL video remix Shared video files Made vid mashup
  7. 7. Emerging Marginal Mainstream Games Engagement 14.1% 60.0% 6.8% 15.6% 53.5% 8.6% 5.9% 38.9% 11.4% 6.6% 35.0% 11.6% 12.7% 29.0% 1.5% 2.7% 9.5% 7.2% 4.4% 20.1% 0% 15% 30% 45% 60% 2006 2010 2014 Watched game video Customized game Used mod Used emulator Used cheat Modded game Wached machinima
  8. 8. Emerging Marginal Civic Engagement 25.6% 64.8% 22.9% 46.0% 30.3% 38.7% 18.2% 32.3% 20.9% 23.9% 11.2% 15.9% 6.1% 11.7% 4.4% 7.1% 0% 25% 50% 75% 2010 2014 Used SM for news Shared news via SM Online petition "Liked" politician/cause News alerts Citizen journalism Customized news site Hacktivism Mainstream
  9. 9. Emerging Marginal Mainstream Social Media Engagement 32.4% 53.0% 4.6% 9.5% 23.5% 51.7% 21.6% 41.5% 6.7% 27.1% 4.5% 7.4% 35.0% 21.6% 39.7% 12.7% 18.4% 11.3% 43.3% 63.6% 0% 25% 50% 75% 2006 2010 2014 Liked brand/celebrity Contribute to project Group chat SM game P2P Collaborative document Shared location Points/rewards Friended person
  10. 10. Who’s on the bleeding edge?
  11. 11. 80% 90% 100% 110% Mainstream Emerging Marginal Music Video Games Civic Social Age Bias
  12. 12. Gender Bias (% male) 90% 100% 110% 120% 130% 140% 150% Mainstream Emerging Marginal Music Video Games Civic Social
  13. 13. Ethnic Bias (% white) 90% 95% 100% 105% 110% Mainstream Emerging Marginal Music Video Games Civic Social
  14. 14. Who Uses Creative Commons? Age Male Education Income 2010 Age Male Education Income Granted CC License Searched CC License Age Male Education Income Age Male Education Income 2014
  15. 15. Thanks. Fernanda Rosa: fr5510a@american.edu Aram Sinnreich: aram@american.edu

×