The document discusses lead magnets, which are small pieces of content that are offered to potential customers to capture their contact information. It provides tips for creating an effective lead magnet, including choosing a specific target segment and problem to address, then a specific solution. The document outlines 19 types of lead magnets and a 3-part checklist covering specificity, speed and value. It also briefly discusses optimizing landing pages that promote lead magnets and driving traffic to those pages.

2. • I’ve built and executed content strategies for
brands like Crazy Egg, salesforce.com and
now… Digital Marketer.
• I’ve produced thousands of pieces of
content for the web.
• I also have experience in analytics, social
media marketing and SEO. Russ Henneberry
Director of Editorial
Digital Marketer

3. Here’s What You’re Going to Learn…
1. What is a Lead Magnet?
2. Lead Magnet “Equipment”
3. 4-Steps to Creating the Perfect Lead Magnet
4. 19 Types of Lead Magnets
5. 3-Part Lead Magnet Checklist
6. Lead Magnet Makeover
7. A Bit on Lead Magnet Landing Pages
8. A Bit on Lead Magnet Traffic

6. LEAD MAGNET
A SMALL CHUNK OF VALUE THAT
SOLVES A SPECIFIC PROBLEM WITH A
SPECIFIC SOLUTION TO A SPECIFIC
SEGMENT OF THE MARKET.

7. These are not Lead Magnets

8. 28,507 Leads in 45 days…

9. THE EQUIPMENT
• LEAD MAGNET
• A
• LANDING PAGE
• TRAFFIC SOURCE

10. HOW TO
CREATE THE
PERFECT
LEAD
MAGNET

11. Step 1: Pick One SPECIFIC Segment

12. Step 2: Identify ONE Specific Problem

13. Step 3: Identify One SPECIFIC Solution

14. Step 4: Choose a Lead Magnet Type

15. Reports, Guides, Case Studies, White Papers

16. Rate Sheet/Catalog

17. Software Download, Free Trial

18. Video Training

19. Discount, Free Shipping

20. Quiz/Survey, Assessment, Test

21. Toolkits, Resource Lists

22. Cheat Sheets, Checklists, Mind Maps

23. THE LEAD
MAGNET
CHECKLIST
• SPECIFICITY
• SPEED
• VALUE

24. Lead Magnet Makeover

25. Step 1 – Specificity

26. #2 – Speed (Of Delivery, Consumption and Results)

27. #3 –Value (Perceived and Actual)

28. ON
LANDING
PAGES

29. Use Landing Page Software
UNBOUNCE.
COM
OPTIMIZEPRE
SS.COM

30. Words Matter…. A Lot

31. ON
TRAFFIC

32. Offer Content Upgrades

33. Throw Gasoline on the Fire…