New media business models for news
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Presentation on how traditional business models for news do not work online - and the possible alternatives being explored, including freemium models, selling services, and events.
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New media business models for news
- 1. Paul Bradshaw Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog News is eating itself: new media business models for journalism
- 4. “ Search will see its overall share of online ad dollars swell from 45% this year to 48% in 2009 as other segments slow down.” - eMarketer ( source )
- 5. "Most of [the growth in local advertising] comes from pure-play companies delivering lower cost advertising that intercepts consumers not as they are reading news online, but as they are using the Web to research products and prices." - Borrell Associates ( source )
- 8. Lower costs
- 11. “ Content wants to be free”?
- 12. How do you make money?
- 13. More readers?
- 14. More ‘channels’?
- 15. Content people will pay for?
- 16. Sell a service, not a product
- 18. Mobile (maps & local search?)
- 19. Events
- 20. Create a market?
- 21. How do you make money?
- 26. Senior Lecturer, Online Journalism, Magazines and New Media, School of Media, Birmingham City University, UK (mediacourses.com) Blogger, Online Journalism Blog [email_address]