Talk given at the 3rd INTERNATIONAL CONFERENCE ON TOURISM MANAGEMENT AND TOURISM RELATED ISSUES. We presented our work regarding Augmented Reality and Cultural Heritage at the UOC.

1. AR & Cultural Heritage
Luis Villarejo – Community Initiatives
Office of Learning Technologies
Francesc González / Joan Miquel Gomis /Oriol Miralbell
Laboratori del Nou Turisme
Open University of Catalonia 2013
learningtechnologies.uoc.edu
EIASM 2013 - Barcelona

2. Download Layar from Google Play / Apple Store
Once in Layar:
1. Go to 'geolayers'
2. Search for 'paisatge'
3. Load one of the UOC layers
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3. Contents
1. What is Augmented Reality?
2. The case of Cultural Heritage Studies at the Open
University of Catalonia
3. Augmented Reality, a world of opportunities
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4. 1. What is Augmented Reality?
A technology that augments, with digital info, our vision on
the real world [Banff mountain guide]
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5. A technology that augments, with digital information, our
vision on the real world.
This can be done using two techniques:
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Geolocalization Image Recognition
1. What is Augmented Reality?

6. Requeriments to develop Augmented Reality (AR):
- Content management system for AR
- Knowledge regarding AR browsers.
Requeriments for the user:
- Having a smartphone with internet connection.
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1. What is Augmented Reality? - requirements

7. 1. What is
Augmented
Reality?
components
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8. Contents
1. What is Augmented Reality?
2. The case of Cultural Heritage Studies at the Open
University of Catalonia
3. Augmented Reality, a world of opportunities
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9. 2. Cultural Heritage & AR at the UOC
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Goal:
“That students give value to a landscape of their choice
as a touristic resource through the use of the augmented
reality technology”
Materialization:
“Creation of a set of points of touristic interest associated
to a landscape. To make available to the tourist these
points of interest by means of an Augmented Reality
platform.”

10. Laboratori del nou
Turisme (LNT)
Community
Tools
Students
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2. Cultural Heritage & AR at the UOC

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Hoppala

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Hoppala (II)
Image / Video / Audio / Web / Tlf. / email / Twitter
Automatically triggered actions depending on proximity

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Layar

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Results
- Publicly available through:
Android & iPhone
- Search for geolayers
containing the label 'paisatge'
- More than 2.000 Points of Interest distributed among the
Catalan & Spanish geography.

15. Contents
1. What is Augmented Reality?
2. The case of Cultural Heritage Studies at the Open
University of Catalonia
3. Augmented Reality, a world of opportunities
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16. 3.1. Travelling in time
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[Berlin Wall]

17. 3.1. Travelling in time
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[Cronovizor]

18. 3.1. Travelling in time
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19. 3.2. Flipped classroom
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20. 3.3. Gimcana
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21. 3.3. Music and discovering the city
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Project

22. 3.3. Art exhibitions
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Video

23. 3.3. Education and arts
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Video

24. 3.4. Books
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Video

25. 3.4. Books
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[IKEA Catalog] [Page & Screen] [IKEA APP]

26. 3.5. Marketing
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27. 4. Conclusions (mostly at a technical level)
- Great landscape opportunities
- Multiple product possibilities
- Low entry barriers technology
- Technology at the hands of millions, through smartphones
- As many possibilities as you want:
National Geographic Interactive fitting room
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28. learningtechnologies.uoc.edu
Luis Villarejo
lvillarejo@uoc.edu
It will look like this