Your SlideShare is downloading. ×
Representations of ethnicity1
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Representations of ethnicity1


Published on

Published in: Technology, Business

  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

No notes for slide


  • 1. Representations of ethnicity
  • 2. What do we know about representation? • The term representation refers to “the way the media constructs aspects of real life” • Point of view, messages and values often underlie media representations. • Representations often reveal the dominant ideology of the culture which created them
  • 3. How do we define ethnicity? The term ethnicity can often be confused with ‘race’, a word often used to categorize large amounts of people by factors such as skin colour. Ethnicity is: identity with or membership in a particular national, or cultural group and observance of that group's customs, beliefs, and language
  • 4. Task: What picture would you expect to see underneath these tabloid newspaper headlines? ‘KEEP OUT, BRITAIN IS FULL UP’ ‘THE FEDS ARE CHASING ME’ ‘ONE IN 5 BRITONS WILL BE ETHNICS’ You have 3 minutes
  • 5. The feds are chasing me.. Last words of 'gangsta' who was shot by cops
  • 6. What kind of world is being constructed by these media representations? What does this tell us about some media representations of ethnicity? Remember: points of view, messages and values often underlie media representations
  • 7. The feds are chasing me... Last words of 'gangsta' who was shot by cops
  • 8. Audience positioning Stuart Hall (1973) 1. Preferred or dominant reading 2. Negotiated readings 3. Oppositional or resistant readings Can you think of examples where audiences adopt these readings of media texts?
  • 9. • • • • • Films Newspapers Charity campaigns Television programmes News
  • 10. Remember... Stereotypes are widely circulated ideas or assumptions about particular groups.
  • 11. “Stereotypes and mis-representation are even more dangerous when dealing with ethnicity compared to gender.” Do you agree? Why?
  • 12. The representation that is constructed through the media is often the only experience of different cultures that some audiences will encounter
  • 13. Watch the following clip carefully Analyse the way in which camera angles/shots and audio codes are used to construct representations of ethnicity. Audio codes: Diegetic- sounds within the context of the world on screen. E.g. Dialogue Non-diegetic- sounds that are outside of the onscreen world. e.g. Music
  • 14. Changing representations of ethnicity The representation of people from other cultures in the media has changed dramatically since earlier days where they were defined in terms of their potential for comedy or ‘foreignness’ Ethnicity is still, although perhaps less frequently, represented in stereotypical ways or as ‘other:’ as something different from the mainstream or the norm - suggesting that the dominant way of seeing things is still white