Hegemonic Theory

1. Hegemony

11. • Hegemony is used in this newspaper
front cover in many circumstances
• People who read the daily mail will
support the queen and the royal
family
• The editor of this newspaper have
purposely included a picture of the
queen to get the readers attention as
they support this
• They are using the power of the
queen and the power of the
newspaper to gain more readership
and sell more papers
• Free pearl and white sapphire
earrings ‘like hers’. They are playing
on the fact that the public will want to
read the paper if there is something
free involved and also so then they
can look like someone they idolise,
the queen.

12. • Hegemony is shown here as it shows
that men, who are seen to have
authority, are powerless when it
comes to a good looking woman or
car
• BMW has used their power to
advertise their company through a
model
• You could say that BMW have also
used their power to use this model as
a marketing strategy to gain more
customers through a girl, rather than
advertising their brand through their
products like a car