2. Oftenpeople will mistake whatthe targetaudience isforacertainmediaproduct.For example,in
termsof Call of Duty BlackOps 3, we assume that the targetaudience ispredominantlyteenage
boys,aged13-18. However,the average gamerisaged35 so we couldn’tbe anymore wrong.Thisis
because whilstplayingthe game asa teenager,youwill playwithotherteenage friendswhichwill
start to buildupa false realityforyouwhere youbelieve thatthe targetaudience isteenagers.This
isnot the case as Call of Duty gamesare oftenaimedatpeople agedaround35, withteenage boys
beenthe secondaryaudience.Thisisbecause people whoare aged35 are way more likelytohave
the moneyto buythe game as well asanyotheradd-onsthana teenagersothe marketingwill be
aimedat people whohave asteadyincome whoare agedaround35.
