1. How to Make the Most
of Facebook

2. What social media sites do you use
personally or professionally?
Answer 
2

3.  Submit questions on the right

 Tweet with #NPRKnight
3

4. Previously, on #NPRKnight
 The importance of headlines
 Web writing
 Your daily workflow
 Visual storytelling
 Finding images, videos and stories you
need
4

5. Previously, on #NPRKnight
5

6. 6

7. Welcome to the social media part of our
training
 Distribution: Sharing your stories as a
station or an individual
 Reporting: Finding story ideas from your
social media community
 Creation: Create stories that people want
to share
7

8. Welcome to the social media part of our
training
http://bit.ly/NPRKnightsocialmedia
8

9. #NPRKnight social media training Week
1:
1. Welcome
2. Anatomy of a Facebook Post
3. 7 more Facebook tips
4. Assignment
5. Introduction to Twitter chat and contest
9

10. Facebook is a resource for
community, audience and
conversation
10

11. But just auto-posting links
and promos won’t work
11

12. 12
Photo via Flickr user essellejaye (CC-BY-ND-NC)

13. Anatomy of a Facebook Post
13

14. Anatomy of a Facebook Post
14

15. 15

16. 16

17. 17

18. Anatomy of a Facebook Post
Live Demo
18

19. What other ways could you post the
same story?
19

20. 20

21. 21

22. Use a variety of post types
 Links
 Photos
 Status Updates
 Video
 Audio
 Discussions
 Events
22

23. Photo Ideas
Checklist:
 Compelling visual
 Interesting status/
headline
 Link to story if there
is one
23

24. Stay away from:
24

25. Status Updates
Checklist:
 Keep it interesting
 Play with length
 Keep it relevant
25

26. Stay away from:
26

27. And more…
27

28. Make your Facebook presence ‘likeable’
with these 7 tips
28

29. 1. Fill out your page
2. Disconnect Facebook and Twitter
3. Play with frequency and timing
4. Be human
5. Connect with your community
6. Set goals and measure
7. Be flexible
29

30. 1. Fill out your page
30

31. 1. Fill out your page
31

32. 32

33. 2. Disconnect Facebook and Twitter
33

34. 3. Play with Frequency and timing
34

35. 3. Play with Frequency and timing
Photo via Flickr user Krossbow (CC- 35

36. 4. Be human
Insert
Your
Station
Here
36

37. You are not a robot
Via Flickr user KB35
37

38. You are not a clown
Via Flickr user cobdogblog
38

39. You’re a human!
39

40. You’re a human, have some fun!
40

41. You’re a human, have some fun!
41

42. 5. Connect with your community
42

43. Make it meaningful
Ask interesting questions that
people want to answer
43

44. Use answers
44

45. Get creative
45

46. 6. Set goals and measure what is happening
46

47. Set goals
Make a list of all your pages, what you use them
for, and who is responsible for them.
What goals do you have for each page?
47

48. Measure what is happening
48

49. Measure what is happening
49

50. Measure what is happening
50

51. 7. Be flexible
51

52. And remember…
52

53. 53
Photo via Flickr user essellejaye (CC-BY-ND-NC)

54. Assignment:
Create two different Facebook posts
Send us either a link to the post on Facebook, a
screenshot of the post, or write a draft,
Send it in an email to dseditorial@npr.org, with station
call letters in subject line
54

55. #NPRKnight Twitter Contest
Learn the value and best practices
of Twitter by actually using it
55

56. Twitter Contest
 Twitter can be a great tool for journalists
and we believe it is best learned by doing.
 The purpose of this contest is simple -- so
you can learn the value and best
practices of Twitter by actively using it.
 The contest is a way to make it fun and a
just a tad competitive.
56

57. Twitter Contest
 Use your individual account
 Don’t just retweet others
 Tweet about your work, have conversations,
tell people about news, etc
 Contest runs from now until March 8
 Kicking it off with a Twitter Chat Thursday
57

58. Prizes
 Gold: The individual who tweets the most
over the three week period.
 Silver: The individual who tweets the
second-most over the three week period.
 Bronze: The individual who tweets the
third-most over the three week period.
58

59. Twitter Contest
https://twitter.com/gteresa/nprknighttwitter/members
59

60. #NPRKnight Twitter Chat
 Thursday, 12-1 p.m. ET
 Special guests from past training
 Submit questions you want to talk about by
tweeting with hashtag #NPRKnight
60

61. #NPRKnight Twitter Chat
61

62. Questions?
Eric Athas
eathas@npr.org
@ericathas
Teresa Gorman
tgorman@npr.org
@gteresa
#NPRKnight
62

63. Three things to remember:
1. Assignment: Create two different
Facebook posts
2. Twitter Chat: Thursday, 12-1 p.m.
ET under hashtag #NPRKnight
3. Twitter Contest: Start tweeting!
63