Nctc social media 2012

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Nctc social media 2012

  1. 1. The Future of Engagement: Social Media and Your AudienceShane D. HudsonJuly, 2012 – NCTC Producing Gathering
  2. 2. AGENDAPart One: What is Social MediaPart Two: Facts and FiguresPart Three: Always Something New Facebook and PinterestPart Four: Best (Mostly Facebook) Practices 2
  3. 3. What Sells a Ticket? 3
  4. 4. Try The 4 E’s Experience Everyplace Exchange Evangelism 4
  5. 5. Who Do You Trust? 5
  6. 6. Peer Recommendations 6
  7. 7. How Do You Measure Success?• Measurement isn’t easy• Try, try, try and fail… then learn and try again• Not everything can be measured – How do you measure word of mouth? – How do you measure flyers in coffee shops? – How do you measure outreach efforts? 7
  8. 8. So What Are We Doing Wrong?• Focus on one platform at a time• Build long-term, meaningful relationships• Be Personable• Listen and respond, don’t be a bullhorn• Use the analytic tools available• Track your progress• Know that even the big brands have difficulty with actual engagement• Understand social algorithms 8
  9. 9. Edge Rank 9
  10. 10. Show In News Feed 10
  11. 11. Part 2: Facts and Figures 11
  12. 12. Measuring Up 12
  13. 13. Resources 13
  14. 14. Strategy 14
  15. 15. How Much Staff Time? 15
  16. 16. The Numbers 16
  17. 17. What’s The Value 17
  18. 18. Part Three: Always Something New 18
  19. 19. Why Facebook Still Matters• Size Matters: – 1 Billion Users (Growing internationally) – Will Double in a Few Years• King Data: – Most Powerful Repository of Data… Ever• Social Animals: – People Gather in Groups of Several Hundred – Social Connectivity Sets Us Apart 19
  20. 20. Timeline• Cover Images• Receive Messages• Most Recent Activity• Pin Stories to the Top of Page for 7 Days• Milestones 20
  21. 21. Cover Images• Soft Sell• Tell a Story• Rotate Images• Coordinate Images 21
  22. 22. 22
  23. 23. Timeline for Mobile! 23
  24. 24. Messaging 24
  25. 25. Messaging 25
  26. 26. Pin Posts 26
  27. 27. Highlight Posts 27
  28. 28. Voice 28
  29. 29. Insights 29
  30. 30. Activity Log 30
  31. 31. New Admin Roles 31
  32. 32. New Tools 32
  33. 33. 33
  34. 34. Timeline• Landing tabs are gone… 34
  35. 35. Timeline• But new tabs/apps are being built… 35
  36. 36. Featured Likes 36
  37. 37. Featured Likes 37
  38. 38. Featured Likes 38
  39. 39. Reposition Pictures 39
  40. 40. Reposition Pictures 40
  41. 41. Ads - Reach Generator• New type of advertising• Fixed fee based on number of fans• Guarantee to reach 75% of fans• Most posts only reach 16%• Currently rolling out 41
  42. 42. Ads – Promote Posts 42
  43. 43. So What’s The Bottom Line?• Run Several Campaigns• Mix Your Messaging• Target The Right People• Know What You Are Selling• Use Peer Pressure - FOF• Beware of ROI• New Fans Are Going to Cost $1 Each 43
  44. 44. 44
  45. 45. Pinterest 45
  46. 46. How To Use Pinterest?• Promote Your Blog• Tell a story• Cross engage• Be useful and interesting• Repin!• Let others repin for you 46
  47. 47. Peter and the Starcatcher 47
  48. 48. Peter and the Starcatcher 48
  49. 49. Peter and the Starcatcher 49
  50. 50. Peter and the Starcatcher 50
  51. 51. Peter and the Starcatcher 51
  52. 52. Bonobos – Easter Eggs 52
  53. 53. Theatre Charlotte Pinterest 53
  54. 54. Mash-Up 54
  55. 55. Part Four: Best (Mostly Facebook) Practices 55
  56. 56. Best Practices For Brands• Timeline Loves Images• Use That Cover Image• Look At Insights• Pin Your Posts• Arrange Your Apps• Try Some Ads• Run Contests• Use Milestones• Embrace Your Fans 56
  57. 57. Reach More Fans!• Know Your Audience• Be Brief, Be Topical• Keep Up The Content• Engage• Turn Friends of Friends into Fans• Now a few examples… 57
  58. 58. Spread the Likes 58
  59. 59. 59
  60. 60. 60
  61. 61. 61
  62. 62. Use All Your Tools 62
  63. 63. Abe Lincoln Vampire Hunter 63
  64. 64. Art Contest 64
  65. 65. Artist Of The Week 65
  66. 66. Tim Burton – Guest Judge 66
  67. 67. Yale School of Drama 67
  68. 68. Tennessee Rep 68
  69. 69. Roundabout 69
  70. 70. Roundabout 70
  71. 71. Roundabout 71
  72. 72. Roundabout 72
  73. 73. Roundabout 73
  74. 74. Roundabout 74
  75. 75. Offerpop 75
  76. 76. Bella’s 76
  77. 77. Bella’s 77
  78. 78. Bella’s 78
  79. 79. Bella’s 79
  80. 80. Woobox 80
  81. 81. Oreo 81
  82. 82. Oreo 82
  83. 83. NCTC 83
  84. 84. NCTC 84
  85. 85. NCTC 85
  86. 86. NCTC 86
  87. 87. NCTC 87
  88. 88. Sit With Your Friends“Live events are inherently social, says (TicketMaster) CEO Nathan Hubbard. Buying tickets should be, too.” 88
  89. 89. BANANAS! 89
  90. 90. Google Glasses 90
  91. 91. Shane D. Hudson @shanedhudson (Twitter)shanederrickhudson@gmail.com facebook.com/sdhudson 91

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