Further defined brand positioning with the revision of F&B offering. That revision focused on labor cost and inventory control. New pantry equipment was specified, designed, and purchased with an understanding that the entire Indigo model is one of focused profit.
Better defined the design renewal process and centralized focus on what’s important for the upscale segment vs. original “cute and whimsical”
Supported launch of partnerships with Chef Curtis Stone and WNBA
Celebrated JD Powers Award win for Guest Satisfaction
Staybridge Suites Committee Christian Sargent, Chairman
Increased commitment to #1 priority: revenue. This was accomplished through working to enhance the RDS program, making extended stay enhancements to the MMAP program, gaining an enhanced marketing focus commitment from IHG, and, getting inclusion of DOSs at the Americas Investors Conference
Improved focus on education through a number of initiatives: making attendance at the Bachelor's Owner Orientation class mandatory, development of the Master's level class, development of an expense benchmarking tool to assist our owners in better understanding the operations model, and gaining approval to include curriculum for our DOSs at the Investors Conference.
Worked to get HPT commitment to an extensive renovation program for Generation 1 assets
Implemented Strategic Pricing (Business Travel) with over 30% adoption by key IHG customers. This dynamic pricing strategy has increased IHG's market share while reducing travel costs.
Supported mid-market sales strategy and organization, which has been a solid success. Each business review with the committee has exceeded revenue expectations, and the strategy will continue into 2012.
Adopted, modified and supported the IHG Way of Sales. The committee also supported and endorsed the new sales technology platform that will be the foundation of customer account management in the future.
Worked with IHG to readjust financial levers of the Priority Club Rewards (PCR) fund to solve for skyrocketing RPC costs and provide additional resources to the Holiday Inn family of brands for continued Relaunch promotional activities
Tested and began implementation of new PCR Champion Program at the hotel level to create better awareness and recognition of our most loyal and highest revenue generating customers in order to increase share of wallet from those customers
Set up Give Kids The World (GKTW) platform for donation of points/cash from our customers, employees, and franchisees to raise funding to build 2 new villas at GKTW
Continued refinement and reinforcement of joint IHG and IAHI strategies to slow OTA growth and deliver higher net rate business to IHG hotels.
Evaluated opportunities for hotels to increase revenue through verifying the ROI of the training and RMH program
Worked closely with IHG to expedite initiatives such as Lowest Internet Rate Guarantee and Google Ads with goal of establishing efficient and rapid evaluation for promised "Best in Class" guest web experience
Supported IHG roll out of regional sales team in Canada. The sales team has been in place for approximately one year and results are positive. The Committee continues to work with IHG on further refinements to structure, processes, tracking, etc.
Tabled concerns with year-end compliance requirement for HD television content/programming in Canada due to ongoing discussions with brand and technology leadership on implementation approach and options
Achieved 86% IAHI member satisfaction for Canada, a 5-point increase over 2010
Latin America Committee Eduardo Quinonez, Chairman
Saw growth in membership from 40% to 58%
Improved communication with regional membership through three general meetings, conference calls with committee members, and implementation of electronic communications
Positively affected financial results of all properties through redirection of funds and better coordination of Marketing and Sales Plan, implemented by Ricardo Lopez, VP of Marketing and Sales, Latin America & Caribbean