Smoking rates in Australia remain high, with 30% of men and 27% of women smoking on average 18 cigarettes per day. By age 15, 25% of boys and 28% of girls are regular smokers. Smoking causes numerous health problems such as cancer, heart disease, and strokes. Anti-smoking campaigns in Australia use graphic images and videos to raise awareness of smoking's health risks and negative consequences. The document provides statistics on smoking prevalence in Australia and discusses various anti-smoking initiatives and campaigns.

1. Smoking Hazardous to Your Health

2. Australian Statistics in 2009 30% of men and 27% of women are smokers Average 18 cigarettes a day By the age of 15, 25% of boys and 28% of girls are regular smokers (source: www.smokingstatistics.org) Smoking causes 80% of all drug related deaths (Source: www.cyh.com ) (image: courtesy of clipart)

3. The Facts Smoking : Is addictive – more than heroine or cocaine Makes your clothes, hair and breath smell Turns your teeth and fingers yellow Increases risk of stroke and heart attack Increases risk of developing diabetes Is the most common cause of lung, throat and mouth cancer (Website Source: http://www.cyh.com/HealthTopics/HealthTopicDetails.aspx?p=240&np=158&id=2099)

4. Some Reasons: Young people are attracted to the image: Because their friends and family are smokers Cultural Influences Source: Children Youth and Women’s Health Service

5. Why Do Young People Start Smoking? Think of Some Reasons Image: Courtesy of ClipArt

6. What are in Cigarettes? Do YOU know?

7. Over 4000 Chemicals!!!! (60 of which are carcinogenic) Image courtesy of ClipArt Source: www.willwilliams.co.uk/common-issues/smoking/whats-in-a-cigarette)

8. (Source: www.willwilliams.co.uk/common-issues/smoking/whats-in-a-cigarette)

9. What are some of the consequences of smoking?

10. Smoking Stroke Lung Cancer Stomach Cancer Throat Cancer Emphysema Heart Disease Bladder Cancer

11. But what does these things really look like? How do these images make you feel?

12. Website Source: http://smokefreewic.com/Facts/Smoking.html

13. (Website Source: www. quitsmokingpainlesslynow .com/.../

14. Website Source: http://www.kaheel7.com/eng/index.php/health-a-medicine/80-smoking-the-21st-epidemic-disease

15. Anti-Smoking Campaigns Let’s Have A Look At Some Image Courtesy of ClipArt

16. Images courtesy of Flickr

17. Image courtesy of Flickr

18. Radio Campaign (Source: http://www.quitnow.info.au/internet/quitnow/publishing.nsf/Content/youth-lp

19. Answer the following : Who is the audience? What is the campaign trying to say? How does they make you feel? Do you think the message is clear and effective?

20. Anti-Smoking TV Commercials Cigarette Advertising is banned in Australia but there are numerous anti-smoking campaigns in Australia and around the world. View the following: http://www.youtube.com/watch?v=1MF4sCvkAAA http://www.youtube.com/watch?v=JndtG8Y7yfw http://www.youtube.com/watch?v=SfAxUpeVhCg Answer the following questions:

21. Questions How are each of these ads different? Who is the primary target audience? How do the ads make you feel? Which ad do you think is most effective? What would your anti-smoking campaign look like? How do these ads compare to the images and radio ad?

22. Your Task : Design your own anti-smoking campaign. Choose your audience (peers, parents, friends, smokers in general) Choose your media Consider which emotions you are targeting (fear, guilt, shock) Think about the main message of your campaign.

23. But wait……

24. There’s hope…… People can and do quit smoking But, it won’t be easy because smoking is an addiction . (Image and sound courtesy of ClipArt)

25. Final Task To compile a resource kit for your target audience to assist them to quit smoking. Include things such as information, tips and strategies, support groups, help lines.