9. Madagascar 3
9
Highly interactive ad: calendar sync,
social media interaction, character
profiles, watch video
Results:
Average CTR: 1.2%
Served Impressions: 6,215,373
10. Fiat 500: Colour Therapy
10
Campaign objectives:
Raise consumer awareness, drive
brochure requests and test drives.
Results
Page Impressions: 2,357,728
Clicks: 5,803
CTR: 0.25%