Even more app downloads (but not everyone who downloads an app signs up and uses it, so we track actual users.
I’m going to show you how we’ve done it – on a very limited budget.
Half sign up online, then download; half download, then sign up.
Travel, tech, and mainstream business, and lifestyle Traditional media, bloggers, and influencers Today show – broad reach Influencers: bloggers, travel writers, tech influencers
Events to meet bloggers and influencers – SXSW, TBEX, PepCom blog posts, video(s), TripIt Chat (we trended).
Meet and foster relationships at events like TBEX SXSW CES PepCom
Name: Should relate to what the product does Easy to remember and pronounce Keep within Google, Android character limits, or it will be cut off Unique Can you get the url and social handles for that name? Test names with your target Icon Simple, few colors, easy to spot – even in a folder Description: Screen shots Search-optimized; maximize keywords Endorsements and awards Video (Android)
Zuberance is a brand advocacy program that provides a platform to identify and energize our most enthusiastic customers.
PPC used for consistent level of acquisition…but getting more competitive
8 Tips to Get Your Killer App Found_Eye For Travel
8 Tips to Get your Killer App Found
September 23, 2013
Eye For Travel Distribution Summit
• 900K apps on the iPhone
app store alone (6/13)
• 71 apps downloaded per
• 41 apps installed on a
• 11 apps downloaded per
year on a device
• 15 apps used regularly
There is intense competition for app downloads
In 6 years TripIt has grown to 9 million users…
Looks great, functions well, pleasure to use, intuitive,
minimizes battery drain and data usage, kept fresh with
updates and enhancements…
Tip #1: Most important, create a great app that delights …
and fulfills a need for the user
Tip #2: Ongoing effective PR has been one off our biggest
drivers of awareness … and downloads
• Mario Armstrong + CES = Today Show = 250% more mobile downloads
• JD Andrews + Facebook photo of the week = 200% more “likes”
• @ThePointsGuy + #TwitterChat = Trending on Twitter
Influencer engagement adds up…
Tip #3: Surround the traveler to build brand awareness
Tip #4: Pay close attention to your
app store listings
• Ratings (3.5+)
• Being a Featured App or Editor’s
Choice really makes a difference
Signups via Android
Tip #5: Identify and Leverage Brand Advocates
to Spread the Word
Share a story
Join Cloud 9
Tip #6: TripIt has used PPC for consistent level of
acquisition…but it’s getting more competitive
SAMSUNG - distribution
Tip #8: Partnerships and co-marketing (barter!) drive
awareness and downloads
CLEAR - barter
• Do you want global downloads?
• Which platforms (iOS, Android, other)?
• Launch and app update timing – be aware of what else
is happening then
• Pick multiple categories that suit you (travel and….)
• Pricing – free or paid/subscription
Other things to keep in mind…