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The Western Games ThatConquered ChinaHenry FongCEO & Founder, Yodo1, Ltd.Email: info@yodo1.comTwitter: @Yodo1
Key Takeaways From Today’s Session:●   Why Chinese Localization is No Longer Enough● The Concept of “Deep Culturalization”...
Challenges for Western Games Studios…                Monetization & Payment                 Discovery & Distribution      ...
Deep Culturalization:        Transforming into AAA Chinese Productions           Alpha Zero            零号战机 Re-scripted St...
Local SNS     Integrating the Largest China Social Networks Reaching close to 1B registered users. 700M+ users            ...
Other Gotchas: China Hosted Servers                 Traversing the Great FireWall
MonetizationMonetizing a broader demographic by using Banner Ads,offer walls and other Free 2 Play mechanics Ski Safari: u...
MonetizationEnhance revenue with well-designed ad injections Without Impacting Gameplay… Too Much                         ...
New ContentSustain downloads and retention with on-going original content update targeted atChinese gamers.    Hero Academ...
Player CommunitiesPulls every player into gaming community WITHOUT ever leaving the game, increasingthe social impact of t...
Western Games That Conquer China…Increase          But Player CommunityDo Chinese                   In-Game HowRetention  ...
Android Distribution   Making Sense of China Mobile Game Distributionin the West
Conquering China’s Discovery & Distribution ChaosDISCOVERY        DISTRIBUTION     PAYMENT                 (Downloads)App ...
Case Study: Ski Safari
35,000  Downloads in  8 months  $69/DayOriginal Version
Light Localization                                           Deep Culturalization                            Light        ...
Local Ad Networks                          Local                       Ad Networks  17,000  Downloads  $75/Day            ...
Android Distribution & Payment                                           1-click carrier billing                          ...
New China Content                        New China                         Content                          Android       ...
The Result:                        New China                         Content                                            To...
Additional Resources:●   http://www.yodo1.com/china-mobile-game-news
Thank YouHenry FongCEO & Founder, Yodo1, Ltd.Email: info@yodo1.comTwitter: @Yodo1
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How to publish Western smartphone games in China -- GDC talk from Yodo1.com

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How to launch Western iOS and Android games in China, with case studies of Western hit games that have done well there. Tips include: Localize your games with the tastes of Chinese gamers in mind, promote and distribute your games on China's local social networks, and localize your monetization strategy.

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How to publish Western smartphone games in China -- GDC talk from Yodo1.com

  1. 1. The Western Games ThatConquered ChinaHenry FongCEO & Founder, Yodo1, Ltd.Email: info@yodo1.comTwitter: @Yodo1
  2. 2. Key Takeaways From Today’s Session:● Why Chinese Localization is No Longer Enough● The Concept of “Deep Culturalization” to Create Gamesthat Play, Distribute and Monetize better in China● Examples from a Deeply Culturalized Game that haveConquered the China Market with Before/After PerformanceComparisons
  3. 3. Challenges for Western Games Studios… Monetization & Payment Discovery & Distribution Social & Mobile Games IP and Brand Protection Cultural AdaptationReclaim user base from unauthorized & Cultural adaptation requires marketpirated versions of your game insight, not just language translation Confidential. © YODO1. All rights reserved.
  4. 4. Deep Culturalization: Transforming into AAA Chinese Productions Alpha Zero 零号战机 Re-scripted Storyline Prof. Chinese Voice Overs Full Cinematic Cut-Scenes
  5. 5. Local SNS Integrating the Largest China Social Networks Reaching close to 1B registered users. 700M+ users 300M+ users Hero Academy SNS Integration:500M users Invite friends to a match Find friends who are also playing Share achievements with their friends
  6. 6. Other Gotchas: China Hosted Servers Traversing the Great FireWall
  7. 7. MonetizationMonetizing a broader demographic by using Banner Ads,offer walls and other Free 2 Play mechanics Ski Safari: users can get more coin packs by using offer wall Townsmen: users can get more prestige
  8. 8. MonetizationEnhance revenue with well-designed ad injections Without Impacting Gameplay… Too Much China Ad Network Partners: Enable users to turn off ads when virtual currency above a certain $ is purchased
  9. 9. New ContentSustain downloads and retention with on-going original content update targeted atChinese gamers. Hero Academy: New hero team and tutorials Clouds & Sheep: Original challenge mode mini-games
  10. 10. Player CommunitiesPulls every player into gaming community WITHOUT ever leaving the game, increasingthe social impact of the game with a community of Chinese players In-game user community, share tactic, screenshots and ask questions all in the game
  11. 11. Western Games That Conquer China…Increase But Player CommunityDo Chinese In-Game HowRetention Gamers Discover, DownloadNew Content Sustain downloads with on-going original contentUpdateMonetization and Pay for my Kick- IAPs, Banner Ads, Offeralls Ass Game?China SNSIntegrationDeep Not Just Translation, Deep Culturalization,Culturalization Confidential. © YODO1. All rights reserved.
  12. 12. Android Distribution Making Sense of China Mobile Game Distributionin the West
  13. 13. Conquering China’s Discovery & Distribution ChaosDISCOVERY DISTRIBUTION PAYMENT (Downloads)App Stores App StoresAd PreloadsNetworksMediaRecommendationSites/Apps
  14. 14. Case Study: Ski Safari
  15. 15. 35,000 Downloads in 8 months $69/DayOriginal Version
  16. 16. Light Localization Deep Culturalization Light Culturalization SNS Integration Cross Network PromotionsOriginal Version Yodo1’s China Edition
  17. 17. Local Ad Networks Local Ad Networks 17,000 Downloads $75/Day Light Localization Local Offerwall Banner AdsOriginal Version Yodo1’s China Edition
  18. 18. Android Distribution & Payment 1-click carrier billing Android Distribution Feature spots on 20 top android app stores Local Ad Networks 17,000 Downloads $75/Day Light LocalizationOriginal Version Yodo1’s China Edition
  19. 19. New China Content New China Content Android Distribution Local Ad Networks 17,000 Downloads $75/Day Light LocalizationOriginal Version Yodo1’s China Edition
  20. 20. The Result: New China Content Total Active Users 7,000,000 Android Distribution (3 Mths) 225X Local 1,200,000 (1 Mth) Increase 35,000 Ad Networks Downloads in 8 months $69/Day Average Daily Revenue Light $7,800 USD 220X Localization $7,500 USD IncreaseOriginal Version Yodo1’s China Edition
  21. 21. Additional Resources:● http://www.yodo1.com/china-mobile-game-news
  22. 22. Thank YouHenry FongCEO & Founder, Yodo1, Ltd.Email: info@yodo1.comTwitter: @Yodo1
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How to launch Western iOS and Android games in China, with case studies of Western hit games that have done well there. Tips include: Localize your games with the tastes of Chinese gamers in mind, promote and distribute your games on China's local social networks, and localize your monetization strategy.

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