1.
The Western Games That
Conquered China
Henry Fong
CEO & Founder, Yodo1, Ltd.
Email: info@yodo1.com
Twitter: @Yodo1

2.
Key Takeaways From Today’s Session:
● Why Chinese Localization is No Longer Enough
● The Concept of “Deep Culturalization” to Create Games
that Play, Distribute and Monetize better in China
● Examples from a Deeply Culturalized Game that have
Conquered the China Market with Before/After Performance
Comparisons

3.
Challenges for Western Games Studios…
Monetization & Payment Discovery & Distribution
Social
& Mobile
Games
IP and Brand Protection Cultural Adaptation
Reclaim user base from unauthorized & Cultural adaptation requires market
pirated versions of your game insight, not just language translation
Confidential. © YODO1. All rights reserved.

4.
Deep Culturalization: Transforming into AAA Chinese Productions
Alpha Zero
零号战机
Re-scripted Storyline
Prof. Chinese Voice Overs
Full Cinematic Cut-Scenes

5.
Local SNS
Integrating the Largest China Social Networks Reaching close to 1B registered users.
700M+ users
300M+ users
Hero Academy SNS Integration:
500M users Invite friends to a match
Find friends who are also playing
Share achievements with their friends

6.
Other Gotchas: China Hosted Servers
Traversing the Great FireWall

7.
Monetization
Monetizing a broader demographic by using Banner Ads,
offer walls and other Free 2 Play mechanics
Ski Safari: users
can get more
coin packs by
using offer wall
Townsmen: users can get more prestige

8.
Monetization
Enhance revenue with well-designed ad injections Without Impacting Gameplay… Too Much
China Ad Network Partners:
Enable users to turn off ads when virtual
currency above a certain $ is purchased

9.
New Content
Sustain downloads and retention with on-going original content update targeted at
Chinese gamers.
Hero Academy: New hero team and tutorials Clouds & Sheep: Original challenge mode mini-games

10.
Player Communities
Pulls every player into gaming community WITHOUT ever leaving the game, increasing
the social impact of the game with a community of Chinese players
In-game user community, share tactic, screenshots and ask questions all in the game

11.
Western Games That Conquer China…
Increase But Player CommunityDo Chinese
In-Game How
Retention
Gamers
Discover, Download
New Content Sustain downloads with on-going original content
Update
Monetization
and Pay for my Kick-
IAPs, Banner Ads, Offeralls
Ass Game?
China SNS
Integration
Deep
Not Just Translation, Deep Culturalization,
Culturalization
Confidential. © YODO1. All rights reserved.

12.
Android Distribution Making Sense of China Mobile Game Distribution
in the West

13.
Conquering China’s Discovery & Distribution Chaos
DISCOVERY DISTRIBUTION PAYMENT
(Downloads)
App Stores
App Stores
Ad
Preloads
Networks
Media
Recommendation
Sites/Apps

14.
Case Study: Ski Safari

15.
35,000
Downloads in
8 months
$69/Day
Original Version

16.
Light Localization
Deep Culturalization
Light
Culturalization
SNS Integration Cross Network
Promotions
Original Version Yodo1’s China Edition

17.
Local Ad Networks
Local
Ad Networks
17,000
Downloads
$75/Day
Light
Localization Local Offerwall
Banner Ads
Original Version Yodo1’s China Edition

18.
Android Distribution & Payment
1-click carrier billing
Android
Distribution
Feature spots on 20 top android app stores
Local
Ad Networks
17,000
Downloads
$75/Day
Light
Localization
Original Version Yodo1’s China Edition

19.
New China Content
New China
Content
Android
Distribution
Local
Ad Networks
17,000
Downloads
$75/Day
Light
Localization
Original Version Yodo1’s China Edition

20.
The Result:
New China
Content
Total Active Users
7,000,000
Android
Distribution
(3 Mths)
225X
Local
1,200,000 (1 Mth) Increase
35,000 Ad Networks
Downloads in
8 months
$69/Day
Average Daily Revenue
Light
$7,800 USD
220X
Localization
$7,500 USD Increase
Original Version Yodo1’s China Edition

21.
Additional Resources:
● http://www.yodo1.com/china-mobile-game-news

22.
Thank You
Henry Fong
CEO & Founder, Yodo1, Ltd.
Email: info@yodo1.com
Twitter: @Yodo1