What do policy makers and other stakeholders want to know about scientific research? How can researchers provide information without sounding too technical? See how we approached this problem
Communicating scientific research to policy makers and other stakeholders by N. Geeson and J. Brandt
1. COMMUNICATING DESIRE
SCIENCE TO
COMMUNICATING DESIRE
SCIENCE TO
POLICY MAKERS
POLICY MAKERS
AND OTHER STAKEHOLDERS
AND OTHER STAKEHOLDERS
Dr. Nichola Geeson
Dr. Jane Brandt
MEDES Observatory for economic problems associated
with desertification in Mediterranean areas,
Potenza, Italy
2. People who work
on the land, or
anyone who makes
decisions on how
the land can be
used in a
sustainable way,
need a sound basis
for their actions
Karapinar, Turkey
Cauquennes, Chile
F. Van Hulst
N. Geeson
Beans and maize in Cape Verde
3. Novy, Russia
Scientific research built up over the last
20 years can add to traditional
knowledge, - to provide a wealth of
practical experience to guide such
decisions
A. Zeiliguer
risk under olives
Novy, Russia
C. Kosmas
But what are the best ways of sharing
practical, sustainable and new ideas? of desertification
Calculation
4. M. Ouessar
A. Zeiliguer
A. Laouina
Stakeholders are more confident
to promote or try new ideas if
they see evidence of success
demonstrated in scientific
experiments
6. Find out all about
-h
ire
s
DESIRE
.de
w
w
:/ /w
p
htt
in the Harmonised Information
System
/
.eu
is
7. The main menus and sub-menus
of the Harmonised Information
System provide access to all
DESIRE results, products and
recommendations as they
become available
13. An 8 page booklet on
Salinization, was the
first in a series of Infobriefs.
Written in nonscientific language it
will inform a wide
range of audiences
about the problems of
salinization and how
DESIRE research can
help
The DESIRE Project Harmonised Information System (HIS) can be accessed directly, or through the DESIRE Project website
The HIS has the main menus at the top (Home, Overview, Policy, Themes, Study sites, Archive) and sub-menus at the side.
The Overview, open in the illustration, has sub-menus listed in red on the left hand side. The Overview menu includes background on Desertification, the DESIRE project and related projects on desertification. DESIRE publicity includes brochures, newsletter and press releases, and information from conference and events. Then there is International Collaboration, Relevant European projects, and also a section on Facilitating dissemination. As well as the Manual of Communication and Dissemination, practical guides to involving stakeholders and using dissemination media are to be found here.
The HIS menus and sub-menus can be accessed through different linked pathways. For example, the work of WB3, Prevention and mitigation, both in general terms and relating to individual study sites, can be accessed either through the Theme menu or the Study Site menu.
The main substance of the HIS is to be found within the Theme and/or Study site menus. This example shows an Overview of field experiment design for all study sites. As this is quite detailed it is accessed as an Article below a more general introduction on Field experiments, which is a submenu of the Theme [WB4] Implementation and monitoring
The Overview of field experiment design for all study sites is accessed as an Article below a more general introduction on Field experiments, which is a submenu of the Theme [WB4] Implementation and monitoring. Scrolling down this Article reveals a tool that answers the question: “What technologies were implemented in which study sites?” For each Study site (in a list) the Technologies implemented will appear in a pop-up box. Alternatively, for each selected technology (in a list) the Study sites implementing that technology will be shown.
The Harmonised information system is now multi-lingual. An on-line translation facility has been added, making it easier for study site leaders to translate all the material relating to their study site into their local language. Already there are pages in Spanish, Portuguese, Italian, Greek, Turkish, Arabic, Russian and Chinese. Once the English version of each page is finalised, the study sites can work on the translations at their own pace.
Newsletters and press releases can be viewed or downloaded from the DESIRE publicity menu, within the main Overview menu
This example of a DESIRE booklet looks at salinization, based on results from the DESIRE Greek and Russian study sites. This can be downloaded from ** and is written in non-scientific language to provide information for a wide range of audiences, from decision makers to schoolchildren.
The HIS uses a range of presentation methods to capture the interest of a wide range of readers. Power Point presentations are accessible through the HIS and are a good way of summarising information pictorially
The HIS uses video clips as an effective summary of key points, with further detail available in documents either made downloadable or formatted for easy reading on-line.
Training for stakeholder involvement and dissemination is very important, so that optimum use can be made of DESIRE results and products. This includes the theory of good participatory methods as well as practical advice on, for example, how to make a video or how to write a press release. These examples can be accessed through the Facilitating Dissemination menu within the main Overview menu.
The DESIRE Project Harmonised Information System (HIS) can be accessed directly, or through the DESIRE Project website