Culture, audience and technology
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Culture, audience and technology



Presentation (05.07.2010) looking at the relationship between Collections Management and representation.

Presentation (05.07.2010) looking at the relationship between Collections Management and representation.



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    Culture, audience and technology Culture, audience and technology Presentation Transcript

    • Culture, Audience and Technology – the next 5 years Nick Poole CEO, Collections Trust
    • Introductions
      • Nick Poole
      • CEO of Collections Trust
      • Chair of the International Council of Museums, UK
      • Councillor of the Museums Association
      • Councillor of CILIP
      • Special advisor on Culture & Technology to the European Commission
      • Advisor to DCMS
    • The Collections Trust
      • Independent UK organisation
      • Campaigning for the public right to access and benefit from Collections in museums, archives, libraries and galleries
      • Built around article 27 of the Universal declaration of Human Rights:
      • “ Everyone has the right freely to participate in the cultural life of the community, to enjoy the arts and to share in scientific advancement and its benefits.”
    • OpenCulture
      • OpenCulture is our name for the principle that culture is best when it is shared and celebrated.
      • We believe that cultural identity is a right, and that culture provides a lens through which we can reflect on and understand conflict, intolerance and aggression.
      • We believe that cultural organisations have a moral imperative to promote intercultural dialogue and understanding
      • Our work is designed to engage with future trends and priorities in the sector and to help define a future role for cultural organisations as agents of social change and development.
    • Today’s session
      • Session 1: Defining Culture
      • Session 2: Mapping trends
      • Session 3: Thinking through implications (opportunities and challenges)
      • Anything else?
    • Defining Culture
      • What does ‘Culture’ mean to you?
    • Mapping trends
      • What are the social issues emerging around Culture?
    • Social issues
      • At a time of crisis, both economic and ideological, people are turning to things that have depth, value and meaning, and which help them to understand the world.
      • Mass unemployment and economic uncertainty risk undermining cultural identity, and political and social unrest always manifest as cultural intolerance.
      • The range of consumer and leisure pursuits has expanded significantly, meaning that people have less time for culture
      • “ The unexamined life is not worth living” – taking time for culture, for reflection and thought is critical to mental health and welfare.
    • Social issues
      • The right to representation – should all belief systems be given equal weight? If not, who decides?
      • The risk of the ‘single story’
      • The rise and fall (and subsequent rise) of the Diversity Agenda
      • Citizen Journalism and democratic culture
    • Mapping trends
      • What are the technological opportunities emerging around Culture?
    • Technological Opportunities
      • The mainstreaming of the web, and convergence of consumer electronics is leading to a more digitally-empowered population than ever
      • The web in particular puts the power of mass-distribution in the hands of the creative individual
      • In some ways, the social contract with the audience is being re-written
      • Moving from publishing to interaction to collaboration
      • Building on the principle that knowledge grows through use, the more open and reusable your material, the more it will be used to create new works
    • Technological Opportunities
      • Technology is changing the economic landscape in some profound ways
      • The basic barriers to entry for online delivery have come crashing down
      • Opening the way to 24-hour trade
      • Creating digital white noise – in the web environment, differentiation and reach are the primary economic factors
      • Challenges to authenticity
      • Always important to remember that if you compare the history of the web to the history of print, we are still at the stage of making impressions in baked mud.
    • Technological Opportunities
      • Exploring some examples:
      • Culture Grid – creating a channel which puts culture into mainstream services such as Google, the BBC, Channel4
      • Augmented reality – Google Goggles
      • The Galaxy Zoo project
      • Museum of London Transport, Underground Lives
    • Technological Opportunities
      • Moving away from websites to applications and the flow of data
      • Making the cultural experience familiar and intuitive
      • Constructing a viable digital economy
    • Mapping trends
      • What are the economic issues emerging around Culture?
    • Economic Issues
      • Significant reductions in public spending on the Arts
      • Merging or consolidation of national Arts & Culture organisations
      • Increasing emphasis on the Creative Industries
      • Returning to a culture of philanthropy
      • Constraints on public leisure spend
      • International art marker remains bouyant
    • The future!
      • We’ll be out of recession and into a period of relative stability
      • People will continue to demand high-quality, meaningful cultural experiences
      • The distinction between online and offline will have become less and less relevant
      • Patterns of consumer behaviour will continue to fragment across a portfolio of leisure pursuits
      • Audiences will come pre-loaded with an expectation of their right to participate in and interact with their cultural services
    • The future!
      • The Digital Divide will be bridged by mobile
      • It’s unlikely you’ll need to provide the technology
    • Mapping trends
      • What are the implications for your organisation/practice?
    • Nick Poole CEO Collections Trust @NickPoole1 @collectiontrust