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Roadshow Europe Crazy4media - Javier Correro

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Mobile Marketing in Europe crazy4media CORPORATE
THE MOBILE MARKETING IN EUROPE? noviembre de 2011 CORPORATE 2
noviembre de 2011 CORPORATE 3
Mobile Marketing in Europe 40% of Marketers are using Mobile Marketing 28% plan to start Campaigns in the next 12 Months Forrester Research Inc CORPORATE 4
Mobile Marketing in Europe 68% 70% 60% 50% 40% 28% ITALY UK 30% 20% 10% 0% Mobile Marketing Adoption Forrester Research Inc CORPORATE 5
Mobile Marketing in Europe 38% European mobile marketers are creating branded mobile apps 7% of European consumers regularly download mobile apps Forrester Research Inc CORPORATE 6
Mobile Marketing in Europe Europeans are two-and-a-half times more likely to browse the mobile Web as to download apps In the past 12 months, the number of consumers browsing the mobile Web has doubled in the UK, Germany, and France Forrester Research Inc CORPORATE 7
Mobile Marketing in Europe 19% of Interactive Marketers 40% of Mobile Marketers use SMS Buy Mobile Display and MMS Marketing Forrester Research Inc CORPORATE 8
THANK YOU! javiercorrero@froggie_mm.com crazy4media CORPORATE

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Roadshow Europe Crazy4media - Javier Correro

  • 1. Mobile Marketing in Europe crazy4media CORPORATE
  • 2. THE MOBILE MARKETING IN EUROPE? noviembre de 2011 CORPORATE 2
  • 3. noviembre de 2011 CORPORATE 3
  • 4. Mobile Marketing in Europe 40% of Marketers are using Mobile Marketing 28% plan to start Campaigns in the next 12 Months Forrester Research Inc CORPORATE 4
  • 5. Mobile Marketing in Europe 68% 70% 60% 50% 40% 28% ITALY UK 30% 20% 10% 0% Mobile Marketing Adoption Forrester Research Inc CORPORATE 5
  • 6. Mobile Marketing in Europe 38% European mobile marketers are creating branded mobile apps 7% of European consumers regularly download mobile apps Forrester Research Inc CORPORATE 6
  • 7. Mobile Marketing in Europe Europeans are two-and-a-half times more likely to browse the mobile Web as to download apps In the past 12 months, the number of consumers browsing the mobile Web has doubled in the UK, Germany, and France Forrester Research Inc CORPORATE 7
  • 8. Mobile Marketing in Europe 19% of Interactive Marketers 40% of Mobile Marketers use SMS Buy Mobile Display and MMS Marketing Forrester Research Inc CORPORATE 8