We often read , create and share list content.
My question and the purpose of this deck is to stop and ask the question - Why lists?
Lists work for a whole bunch of reasons and impact us in so many ways.
Lists are on first pass so much more about Psychology than Technology.
This deck asks the question - What have lists ever done for us.
The idea for this was originally inspired by the Life of Brian "What have the romans ever done for us sketch.
5. 17 Quick Reasons
Listicles drive
traffic to blogs
Lists are quick to
consume & quick
to create
Lists Are A safe,
portioned
content type
that entices the
reader to skim,
click, read &
share
Mind Candy
What’s next for lists? via Listly
6. 29 Smart Ways we
use lists to Share
insightful,useful
or funny GeMS What’s next for lists? : via
Lists act like
checklists, helping
us learn as we skim
Lists fill knowledge
gaps & satiate our
need for new cool
stuff to share
like Vegas, lists are
addictive because
the deliver a random
reward (something
share-worthy)
Wisdom
Listly
7. 10 KEY Ways
Listicles
KEEP US
Focussed What’s next for lists? : via
The best lists are highly
targeted. They appeal to
exactly their audience by
a process of self
selection
We ignore lists that don’t
speak to our passions.
Our subconscious blocks
them from view
Lists send welcoming
triggers to our brains
Lists offer “Brain-off”
relaxation - A function of
trust & targeted content
Niched
Listly
8. 17 TOP reasons
Numbered-Lists
Hook Our
Attention What’s next for lists? : via
Lists capture our
attention with
numbered headlines
the best headline
formulas utilize
numbered lists
Buzzfeed is proof of
the value of numbered
lists headlines
Listicles have become
iconic
Attention
Listly
9. 33 REASONS To
EMBRACE
Imperfection What’s next for lists? : via
Humans love order
we complete series &
sentences & fill in
blanks
If you want to
engage people, leave
gaps & flaunt your
imperfections
Don’t forget
Lurkers & the 1%
rule
Imperfect
Listly
10. 15 hacks to
make sure your
lists never go
out of style What’s next for lists? : via
People find lists when
they need them via
search
Lists play a big role
inorganic traffic to
blogs
Lists posts offer tips,
tricks & solutions on
most topics
Yet, There’s an infinite
supply of potential
list content
Eternal
Listly
11. 99 tips to create
social compelling
List Content What’s next for lists? : via
Numbered lists are Human
hooks
We connect emotionally
with the content but also
readers who like the same
things we do
The title tells readers
what to expect, with an
estimate of implied read
time
Lists are a proven
playbook to deliver more
views & shares than other
content types
Connection
Listly
12. 18 reasons
Editors can’t
resist lisTS What’s next for lists? : via
Bloggers, brands &
publishers seek
attention
They know lists =
compelling content
Lists also work as
playlists for all
media forms - e.g.
lists of videos,
slides, podcasts
etc
Trusted
Listly
13. 9 WAYS LISTS
ARE TEXT/
KEyWORD RICH What’s next for lists? : via
a well written
focussed list, with
a great title is
highly findable
people self-select
lists that pique
their interest,
which is why great
lists are the best
hook
Findable
Listly
14. 37 Reasons WE
crave ORDER What’s next for lists? : via
Giving order implies
priority
A list also implies pre-
work & pre-filtering
(curation by others)
new/ old, Top/Bottom,
fast/slow , cheap /
expensive - There’s
many ways to rank lists
Lists are the quickest
way to distill a topic &
tap into public opinion
Prioritized
Listly
15. 7 ways html lists are
dating your blog
Time to
rethink
lists?
Sir Tim berners-lee
25 years on from inventing HTML
Follow-on
deck now
live.
Click to
view
16. Listly : for bloggers, brands, publishers &
journalists who want their readers to contribute
Don’t miss Listly on Wordpress
Listly embeds work on just
about all Blog/CMS platforms
17. 1.Getting started guide
2.Local Lists
3.Listly About page
4.Time to Rethink Lists?
5.This Deck as a list
Try
these
Links
WHat next?
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