Jess McMullin's 2008 IA Summit talk. Design and User Experience practitioners already have a great toolbox for working with business. This talk discusses 5 steps to pivot design methods for business use.

1. The
Business of Experience
Experience Impact Framework
IA Summit 2008
presented by Jess McMullin
nForm User Experience | www.nForm.ca
April 12, 2007

2. I’M

3. I believe
Our field has reached the point in
our collective practice where the
barriers to increasing influence are
not about better methods for
working with users, but better
methods for working with business.

4. Crossing the Chasm
Geoffrey Moore “Crossing the Chasm” 1991