The document discusses strategies for telecom operators to profit from machine-to-machine (M2M) communications by focusing on high-value opportunities through application segmentation, addressing barriers in the fragmented M2M ecosystem, and exploring business models that support massive scale, flexible billing, and multi-party value chains. It also examines internal factors like cost structures and platforms that influence M2M profitability.
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M2M Communications: Turn Potential into Profit
1. M2M Communications
Turn Potential into Profit
Camille Mendler Catherine Lynch
Principal Analyst Senior Director
Informa SAP Next-Gen Billing
Webinar: February 21, 2012
11. Revenue capture in the value chain is complex
Presentation
Comm. Middleware
Network Network Integration
Sensor Device & Apps
Machine Enterprise
Vendors Vendors Service Service Service System
Providers Providers Providers Integrators
ā¬ ā¬
$ ā¬
ā¬ Ā£
$ Resellers & Solution Providers
Source: SAP
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16. M2M intelligence matters
Example: Motorway tolls for subscribers
ā Autoroutes Paris-Rhin-RhĆ“ne
ā¢ Management of "Liber-T" On Board Units
ā¢ For individuals and enterprise fleets
ā¢ Flexible discounts:
ā¢ Volume based, time based, location based
ā¢ Recurring fee, one shot fees, for fleets
16
25. Letās review M2M business models & challenges
ā¢ Flexible platform with low ongoing cost of ownership
Low-cost model ā¢ Scalable platform to scale for high volume
ā¢ Low ARPU unit value
ā¢ Reduce operational costs
Massive scale ā¢ Support mix of recurring & usage based micro payments
ā¢ High volume billing & high availability architecture
ā¢ Handle settlement & commission for complex value chains
Multi-party ā¢ Support retail & wholesale pricing models
ā¢ Global support
value chain ā¢ Analytics promote greater efficiency
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29. Thank you!
Camille Mendler
camille.mendler@informa.com
For more M2M market intelligence, contact:
EMEA Asia
Jamie Moss Charles Moon
jamie.moss@informa.com charles.moon@informa.com
Sheridan Nye
sheridan.nye@informa.com
Latin America North America
Marceli Passoni Andy Castonguay
marceli.passoni@informa.com andy.castonguay@informa.com
30. SAP Next-Gen Billing: Run better M2M services
ā¢ Supports flexible pricing for retail and wholesale
models
ā¢ Support for end to end service management
ā¢ Low cost platform for high volume, low value
transactions
ā¢ Handles complexity in partner settlement
ā¢ Leverage analytics to interpret data & sell Ā« greater
efficiency Ā»
For more information, contact: catherine.lynch01@sap.com