Dan Neely's presentation from 2011 Festival of Media

1. Dan Neely
CEO
Networked Insights

2. Trend 1: Content is coming back into vogue
and brands will start acting like VC’s in the content
world brand owned not agency owned content.
2 © 2011 Networked Insights

3. Trend 2: Publishers will gain control again
and take it from the media agencies more clients are going
direct; the data and insight is becoming more valuable to
clients businesses; they will activate the content
3 © 2011 Networked Insights

4. Trend 3: Brands are Networks …
therefore you will see more brand syndicates
4 © 2011 Networked Insights

5. Trend 4: TV isn’t dying!
it is just becoming the whipping boy of digital TV
doesn’t want to admit that it has a secret crush on
digital .
5 © 2011 Networked Insights

6. Trend 5: Sequencing is the new integrated
6 © 2011 Networked Insights

7. Trend 6: The new term in marketing is …
Minimal Effective
Amount
... because every $ more is waste!
7 © 2011 Networked Insights

8. Trend 7: Media Planning will shift …
to a performance based compensation model
the same way media buying already has
This is what disruption feels like
8 © 2011 Networked Insights

9. Trend 8: Trends in Consumer Interactions
and the content they create is the
leading indicator of what will happen next
9 © 2011 Networked Insights

10. We fuel insights, helping brands and their
agencies make better marketing decisions.
Dan Neely Founded in 2006 by industry leaders and
608-237-1867 seasoned entrepreneurs in the fields of social
daniel.neely@networkedinsights.com media and customer intelligence.
Headquartered in Madison, WI, with offices
networkedinsights.com in New York and Chicago.